NMP - July 2018 - 58

special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SO

social media: the cornerstone to your marketing foundation

yourself' platform that will either
be free or cheaper than hiring an
agency.
The real key to being an
effective marketer on social
media is to keep testing things
until you find a sweet spot.
Launch a campaign, analyze
your results, tweak your strategy,
and try again. You might have 10
campaigns that no one responds
to before you finally crack the
code and start generating new
leads. Facebook, LinkedIn and
Twitter have endless amounts of
data on all of your potential
clients, as well as high-powered
algorithms designed to track
your clients and convert them
into leads. The key is pointing
the algorithms in the right
direction. Once you find
something that works, hammer it
until you wear it out.
Mortgage industry
compliance and social
media can play nicely
Compliance should be common

sense. Do not post things that
are offensive. Do not be
predatory, and do not promise
things you cannot deliver. There
are also specific social media
governance and compliance
challenges for the mortgage
industry with every state you
must follow. All mortgage
companies must adhere to the
strict compliance and monitoring
requirements by the Federal
Financial Institutions
Examination Council that went
into effect December 2013.
These guidelines not only protect
the consumer, but also reduce
mortgage companies' risks to
fraudulent brand activity on the
Web. This should not be a
problem for those companies
with sound compliance and
monitoring procedures.

continued from page 57

advertising plans. Trade shows,
meetings, traditional advertising
and expertise all work together.
Social media transforms
marketing efforts, expands your
network and helps your company
engage in new ways. It will
increase leads in your pipeline,
drive traffic to areas you want to

Social media is a great
thing, but is not every thing
Social media is an excellent
enhancement that can further
optimize your marketing and

promote thereby increasing
business opportunities from a
variety of audiences. Taking your
time with it, getting to know what
your audience wants and posting
relevant content builds a robust
social media platform. Nurture it
and you will see your reputation
as a mortgage expert grow.

John Bentley is Digital Marketing Manager for Angel Oak
Companies. He graduated from Auburn University with a
degree in business administration. He is a dedicated War
Eagle fan and his hobbies include golf, listening to classical
music and true crime podcasts on road trips. He has had a
successful career in digital marketing career working with
start-up companies prior to joining Angel Oak.

JULY 2018 n National Mortgage Professional Magazine n

NationalMortgageProfessional.com

58

It''ss OK!

You didn''t kn
Yo
now

you could be paying
g 50% less.

year after year after year after year

CENSE SURETY BONDS
STA
TA
AT
TE LIC





		


http://www.NationalMortgageProfessional.com http://www.thebondexchange.com

Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
NMP - July 2018 - 4
NMP - July 2018 - 5
NMP - July 2018 - 6
NMP - July 2018 - 7
NMP - July 2018 - 8
NMP - July 2018 - 9
NMP - July 2018 - 10
NMP - July 2018 - 11
NMP - July 2018 - 12
NMP - July 2018 - 13
NMP - July 2018 - 14
NMP - July 2018 - 15
NMP - July 2018 - 16
NMP - July 2018 - 17
NMP - July 2018 - 18
NMP - July 2018 - 19
NMP - July 2018 - 20
NMP - July 2018 - 21
NMP - July 2018 - 22
NMP - July 2018 - 23
NMP - July 2018 - 24
NMP - July 2018 - 25
NMP - July 2018 - 26
NMP - July 2018 - 27
NMP - July 2018 - 28
NMP - July 2018 - 29
NMP - July 2018 - 30
NMP - July 2018 - 31
NMP - July 2018 - 32
NMP - July 2018 - 33
NMP - July 2018 - 34
NMP - July 2018 - 35
NMP - July 2018 - 36
NMP - July 2018 - 37
NMP - July 2018 - 38
NMP - July 2018 - 39
NMP - July 2018 - 40
NMP - July 2018 - 41
NMP - July 2018 - 42
NMP - July 2018 - 43
NMP - July 2018 - 44
NMP - July 2018 - 45
NMP - July 2018 - 46
NMP - July 2018 - 47
NMP - July 2018 - 48
NMP - July 2018 - 49
NMP - July 2018 - 50
NMP - July 2018 - 51
NMP - July 2018 - 52
NMP - July 2018 - 53
NMP - July 2018 - 54
NMP - July 2018 - 55
NMP - July 2018 - 56
NMP - July 2018 - 57
NMP - July 2018 - 58
NMP - July 2018 - 59
NMP - July 2018 - 60
NMP - July 2018 - 61
NMP - July 2018 - 62
NMP - July 2018 - 63
NMP - July 2018 - 64
NMP - July 2018 - 65
NMP - July 2018 - 66
NMP - July 2018 - 67
NMP - July 2018 - 68
NMP - July 2018 - 69
NMP - July 2018 - 70
NMP - July 2018 - 71
NMP - July 2018 - 72
NMP - July 2018 - 73
NMP - July 2018 - 74
NMP - July 2018 - 75
NMP - July 2018 - 76
NMP - July 2018 - 77
NMP - July 2018 - 78
NMP - July 2018 - 79
NMP - July 2018 - 80
NMP - July 2018 - 81
NMP - July 2018 - 82
NMP - July 2018 - 83
NMP - July 2018 - 84
NMP - July 2018 - 85
NMP - July 2018 - 86
NMP - July 2018 - 87
NMP - July 2018 - 88
NMP - July 2018 - Cover3
NMP - July 2018 - Cover4
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201911
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201910
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201909
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201908
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201907
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201906
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201905
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201904
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201903
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201902
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201901
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201812
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201811
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201810
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201809
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201808
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201807
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201806
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201805
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201804
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201803
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201802
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201801
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201712
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201711
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201710
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201709
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201708
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201707
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201706
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201705
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201704
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201703
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201702
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201701
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201612
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201611
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201610
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201609
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201608
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201607
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201604
http://www.nxtbookMEDIA.com