NMP - July 2018 - 64

special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SO

getting started with social media in the mortgage industry

Consider using key terms to
help those searching to find
someone like you find you.
Branding yourself in the digital
space is important. Does your
background image reflect what
you care about in the
community you serve? Are you
highlighting who you work for?
Consider adding an image that
represents your personal
brand.
2. Summary: Your Summary
section is important because it
sits high on your profile page.
This means anyone looking to
evaluate you as a professional
in your industry is more likely
to absorb the information
you're sharing. The Summary
is also only one of two
locations you can add mediarich content to your profile.
Think about adding Web site
links, PDFs, videos or images
to reaffirm to a visitor who you
are and what you bring to the
table as it relates to your
personal brand. Add important

JULY 2018 n National Mortgage Professional Magazine n

NationalMortgageProfessional.com

64

key terms you want to be
found for in this section as
well. It will help strengthen
your profile around those
terms.
3. Endorsements: Many people
used to think the
Endorsements/Skills section of
LinkedIn was a bunch of fluff.
Indeed, it was. However,
LinkedIn has changed this. This
area of your LinkedIn profile is
now the second-highest area
weighted in search. The way it
shakes out is, the term or
terms you choose to list and
the number of times you've
received an endorsement is
how the weighting is placed.
So again, think about those key
terms you believe consumers
or referral partners are using in
search to find someone like
you and include them in this
section. Take it a step farther
and work to have co-workers
endorse you for these listed
skills.
These quick-hit improvements

continued from page 63

to your LinkedIn profile will help to
increase your visibility in Google
Search and LinkedIn search and
help reduce doubt with those who
land on your profile page,
evaluating whether they want to
do business with you. Your
personal brand matters, and
LinkedIn is a great opportunity to
solidify it on a professional social
media platform.
Pro Tip: Organize a group outing
with valued customers or referral
partners to tour and taste the best
of something in your community ...
craft beer at several breweries or
the best wings, tacos, gyros,
burgers ... the ideas are limitless.
At the end of the day, have them
vote on their favorites. It's a great
way to support your local
community and build relationships
with those who can send that

valuable word-of-mouth business.
Leverage video to capture the fun
moments and the results to share
on social media.
There's no simple way to
getting started with social media
in the mortgage industry, but the
social media tips I've shared with
you will help build the foundation
to a successful, meaningful
experience on a variety of social
media platforms in the mortgage
industry. Remember to start small
and stay focused on the social
media sites you believe your
customers, referral partners and
prospects are using. Manage your
time accordingly, try the
suggestions, measure what works
and then re-evaluate. You never
know what's possible with social
media until you take the leap.

Ben Smidt is Digital Marketing Program Manager for
Mortgage Guaranty Insurance Corporation (MGIC). He
may be reached by phone at (608) 217-9260 or e-mail
Ben_Smidt@MGIC.com.


http://www.NationalMortgageProfessional.com https://www.ourfamp.org/convention.php

Table of Contents for the Digital Edition of NMP - July 2018

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