NMP - July 2018 - 67

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a sp

want people to think you're a
mortgage machine. You're not
some rocket AI garbage, after all.
You already know people do
business with people they know,
like and trust, so make sure your
social media work is helping to
get people, potential clients and
referral sources that is, to know
and like you. The trust part will
come from the business related
things you post and building that
credibility.
And let's talk about those
pesky business-related posts.
You don't want to be "salesy" in
your social media game. You
hate the people who are "salesy"
in their social media game. So
just don't do it. It doesn't help
them, it isn't going to help you,
and people can see right through
that. Don't ever post about how
you're the greatest Real Estate
Agent on the planet, or how you
have the best interest rates on
the globe. It's lame, it's selfserving and you can actually
watch your friend count drop like
the gas gauge on a box truck
with the windows down and the
air conditioning on. Just don't do

it. Make sure your posts are
genuine, helpful and for the
greater good of the community.
That is stuff your audience wants
to see, hear or watch. Always
consider the audience first in all
your social media work.
Another thing to consider is
you really being you. I see so
many people fail at social media
when it comes to lead generation
because they post such benign
and vanilla garbage. They're so
afraid of offending some small
sect of their audience that they
come off as boring or having no
personality. I think doing that is
actually costing them more
potential relationships by being
so neutral, than they might be
missing out on with people they
may or may not be offending by
actually being themselves. If you
are really being you, people will
gravitate towards that, even on
social media, and those are the
legit relationships you want to
build in business and life. Just as
in real life, I would suggest with
social media, that you be
yourself and be true to yourself.
Some people aren't going to like

you, some are. It's just a fact of
life. The difference here is that
some people are going to like
you, some aren't, but it's en
masse. You can make friends
with the people you like and
move on with the ones you don't
one at a time, or thousands at a
time.
Finally, get a handle on what
Facebook, and all your social
media, likes and doesn't like.
Facebook loves live video. They
strive to have nothing but
original and organic content and
nothing is more original and
organic than live video.
Facebook also hates when
people leave Facebook, so don't
post links that enable people to

click away from Facebook.
Facebook is smart ... really
smart! Their algorithms know
what, when, how and why you're
posting and they will give you
more traction and better
exposure with the things they
like, such as live video, and they
will suppress the stuff they don't
like namely outside links and
shared posts. Go see for yourself.
You'll get a lot more
views/likes/comments on a live
video than on that link you
shared that enables people to
click away from Facebook. I
assure you, the science and
calculating manner of Facebook
rivals any business on the planet
these days ... including yours.

Adam P. Smith is President of The Colorado Real Estate
Finance Group Inc., a commercial and residential real estate
finance firm. He may be reached by phone at (303) 770-2262,
ext. 112 or e-mail Adam@CoreFinanceGroup.com.
67

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Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
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