NMP - July 2018 - 68

special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SO

Twelve Common Ways You Are Using
LinkedIn Incorrectly
By Theresa Santoro & Madeline Yaskowski

here's no denying
we live in a digital
age. Faster than you
can blink,
technologies that
were the talk of
yesterday are becoming
obsolete to new inventions.
Information is being spread
every single second, and it is
becoming increasingly more
difficult to stand out, especially
in the job market. Arguably, the
most common question from
Millennials is how to stand out
to recruiters. The answer is
actually fairly simple: It's all in
the marketing. Gone are the
days when people would swear
that social media is a phase-
now, it's your greatest marketing
tool. And for professional
development, that means
knowing how to use LinkedIn.
Not convinced? Did you know
that LinkedIn has more than 500
million users, and of that
number, 40 million are students
and recent college graduates?
Because of this, recruiters know
that LinkedIn is one of their best
assets to finding top talent.
There is one catch though: How
do you know you are getting the
most out of your LinkedIn
profile? You can start by
avoiding these common
mistakes.

and building on those existing
connections for a robust
professional network.

T

JULY 2018 n National Mortgage Professional Magazine n

NationalMortgageProfessional.com

68

1. You don't have
a profile picture
Did you know that your profile is
11 times more likely to be
viewed if you have a profile
picture? Having a profile picture
helps put a face to a name-
there is no better way to seem
approachable and human. It can
even be helpful in job interviews,
where you might already have a
leg up if there is a sense of
familiarity. Don't underestimate
the power of facial recognition!
2. ...Or you're not
choosing the right one
As much as people like to say
that they don't judge a book by
its cover, a 2014 study from
Psychological Science says
otherwise. Within 40
milliseconds of viewing an image

5. You're not updating
your profile
Anywhere you see a "pen" on
your profile is a place you can
make edits. Use this pen as a
guide-when you review your
profile, go through each section
to make sure the information is
up to date. What can you add?
What can you take out? How
can you enhance the existing
information on your profile?
Those are important questions
to ask yourself each time you
visit your page.

"Headlines on LinkedIn are similar to articles in a
newspaper ... if the headline doesn't grab your
attention immediately, it is not likely that you will read
any further."
of a face, we have already made
several assumptions about the
person pictured. It's human
nature and, unfortunately, the
only way around it is to conform
to professional standards. It is
best to have a photo that
showcases your face, which
means avoiding photos with
unflattering angles (no laying
down), any accessories that may
obstruct view of your face such
as sunglasses or hats, and
photos with other people in them.
As far as attire, it is best to have
on business wear or, at the very
least, business casual clothing.
LinkedIn isn't the best place to
put your vacation photos on
display-leave that to Facebook or
Instagram! Most firms will
encourage you to get a
professional headshot taken once
you join, but if this isn't an option,
even getting someone to take a
photo of you from an iPhone in
front of a plain background will
work.

3. You're not continuously
building connections
In our careers, we are exposed
to people every single day-
people with different skill sets,
knowledge and backgrounds.
The whole point of networking
is getting to know people with
different strengths so we can
reach out to people we trust
when we need their help in
those areas. Leverage as many
connections as you can in every
way, whether that's through
introductory e-mails,
recommendations or simply
those suggested by your
LinkedIn algorithm.
4. You're too focused
on quantity
LinkedIn is a relational network-
it's NOT a numbers game. Don't
worry about connecting with
every single person in your high
school class. Just focus on
creating lasting relationships
with others you come across

6. Your headline
is self-serving
Headlines on LinkedIn are
similar to articles in a
newspaper ... if the headline
doesn't grab your attention
immediately, it is not likely that
you will read any further. A
headline should describe your
job and key skills or, even
better, let your profile viewers
know what you can do for them.
After all, the main reason we
view profiles is to see how
connecting might benefit us in
the long run. What do you want
your target audience to take
away from skimming your
profile?
7. You're not listing
your entire education
Many jobs these days have a
required education level. Plus,
you never know when you will
meet someone who is a fellow
alum! While there's no
guarantee you will get the job
just by having attended the
same school, this may be one
more thing that connects us to
our potential employers and
serves as an easy conversation
topic.
8. You're not
publishing articles
If you maintain an area of
expertise, don't be afraid to
share it with your network.
People are actively looking for
tips, tricks and areas to improve


http://www.NationalMortgageProfessional.com

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