NMP - July 2018 - 69

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a spe

through LinkedIn, and it's a
great way to get your name out
there. Because these articles are
posted directly to a social
networking site, it's also very
easy to spread the information.
People from your network of 100
connections might share it to
their network of 200 connections
and so on. Can you imagine the
"Spider Web Effect" going on
there? Establish yourself as an
expert in your field by sharing
your advice. If you need
additional inspiration, you can
even create a round up article
by asking your favorite experts
to provide some advice on a
question you have for them.
9. You're not
using hashtags
Hashtags aren't just for Twitter
and Instagram! You can add
them to the commentary about
your article or post before you
click publish. Adding hashtags
helps surface your article or post
to members who may find them
relevant. On the LinkedIn app,
you can even tap a hashtag
displayed to show other content
that includes that hashtag.

10. You're not interacting
If someone in your network has
just published an article or post
that you enjoy, make sure to
like it, comment on it, or share
it. Odds are, if you share their
article or congratulate them on
celebrating 10 years with their
current company, they will be
more likely to endorse your
skills, share your article, and
celebrate successes with you.
On top of that, it shows that you
are interested in the things
happening in their field.
11. You're not exporting
your connections
Don't put all your eggs in one
basket. It is great to have all
these contacts in one easy and
accessible place, but don't put
yourself at risk for losing
information. Keep a backup log
just in case your worst
nightmare comes true and your
account is ever hacked or
deleted.
12. You're not proofreading
Always, always, ALWAYS
proofread any new information
you list on your profile, and if

you really want to be safe, do it
a few times. There is no room
for typos in a professional
network; it makes you look
careless-not a quality that
potential employers are looking
for in a candidate.
LinkedIn can be a very
powerful tool when it is used
correctly. The differences
between a good profile and a

great profile might just be what's
keeping you from the job of your
dreams. Remember ... while it may
be all in the marketing, true
passion speaks for itself. This is
your place to showcase your
ability, talent and wisdom, and to
learn from others with different
skillsets. Following these points
will enhance your career and help
your knowledge and success travel
faster than ever before.

Theresa Santoro is a Senior Manager of Human
Resources & Operations at Actualize Consulting, where
she oversees all recruiting functions, partnerships, and
training for the firm. She may be reached by e-mail at
TSantoro@ActualizeConsulting.com. Madeline Yaskowski
is a senior at Virginia Tech, studying public relations and
German with a minor in psychology. She may be reached
by e-mail at MYaskowski@ActualizeConsulting.com.
69

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Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
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