NMP - July 2018 - 71

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a sp

station. What sets them apart
from their competition?
Chances are they are sharing
great informational, funny or
amusing content for their
audience.
Position yourself as an
industry resource for your
followers. Share articles and
blogs that you would find
interesting if you were applying
for a mortgage or buying your
first home. But where exactly
can you find content to share?
l Follow your favorite Web
sites and news sources on
social media so the news
they share will pop up in
your newsfeed.
l Subscribe to industry blogs
that will send content to
your mailbox every morning.
Follow those blogs on
social, too!
l Set Google Alerts to your
inbox with keywords like
"Mortgages," "Real Estate,"
etc.

6. Stay consistent
So maybe you've done steps
one through five, posted a few
times and all of a sudden ...
it's been six months since your
last post. When potential
clients visit your page, the first
thing to come to mind will be,
"Are they still in business?"
When it comes to your
digital marketing strategy,
consistency is key. Your social
media presence is a living,
breathing representation of
who you are and what you do.
Studies show that having an
inactive social media account
can actually harm your online
reputation more than help. If
your pages have been inactive,
this will cause confusion and

If you're still new to social
media, it may seem like an
overwhelming and daunting
task to get started. However,
by taking it slow and following
these six steps you're sure to
catch on sooner than you
think. Social is just another
way for humans to connect
and interact with each other,
making it easier to stay in
touch with your network.
Focus on new and creative
ways that social can help your
business and you're bound to
succeed!

Marina Kowaleski is the Digital Marketing Specialist for
Fairway Independent Mortgage's New England Region.
With a background in social media marketing, Marina
specializes in educating mortgage professionals on how
to use various social media and digital marketing tools to
build their businesses. She may be reached by phone at
(508) 414-4501 or e-mail MarinaK@FairwayMC.com.
71

On Sale Noww
2018 Annual Meeeting
& Expo

October 28-30, 2018
8

n National Mortgage Professional Magazine n JULY 2018

5. Be engaging and
authentic
As a modern day
communication tool, social
media is an outlet for
consumers and businesses to
connect with each other, and

Social media is a
conversation. Don't be a fly on
the wall ... position yourself as
the keynote speaker. However,
remember that social is a twoway street! If others are
commenting on your posts,
reciprocate the gesture and
comment back by thanking
them for their response.
Additionally, don't hesitate to
engage with what others are
posting to their pages. Who
knows, it may even spark up a
phone call, meeting or new
business.
In addition to being
engaging, you want to be
authentic. Don't act any
differently on social media than
you would in your everyday
interactions with your network.
Surprisingly, it's pretty easy for
avid social media users to
catch on when you're acting
differently online than you
normally would. Just be
yourself!

could hurt your business.
In order to avoid this, plan
your social content out in
advance. Put reminders on
your calendar to post on
certain days of the week, or,
try using in a third-party tool
that allows you to schedule
your content to post
automatically at the time of
your choosing. Make your
social presence part of your
daily or weekly routine so you
are habitually thinking about
new topics and ideas to
share.

NationalMortgageProfessional.com

Maybe you've done all these
things and still can't find quite
what you're looking for. The
easy solution ... create your
own content! Seventy-nine
percent of consumers would
rather watch a video to learn
about something new than
read an article. Record a short
video of yourself explaining the
steps of the homebuying
process, how to get preapproved, explaining what PMI
is, or discussing the hot
market in your area.
Not comfortable on camera?
Practice! Social media posts
with videos in them boost
views by 48 percent, and are
sure to help your digital
presence. In the meantime, try
writing a blog explaining these
same topics until you're
comfortable enough for the big
screen.
To your followers, you are
considered an expert in your
industry, and over time they
will learn to listen, trust and
share the advice you are
giving. Once you've built an
audience and generated
interest around your content,
you will grow your followers.

should not be thought of any
differently than other common
form of communication. What
exactly does this mean? Get
creative, and think of ways you
can easily spark up
discussions with those in your
network. You can provide
opportunities for your clients
and referral partners to engage
with the content you're posting
in several ways ...
l Post a family photo from
your recent vacation.
l Share a trending article
about an upcoming event in
your area.
l Ask your network what their
top homebuying questions
are.

NATIONA
AL REVE
V RSE MORTGAG
GE LENDE
N
RS
S ASSOCIATION

Hilton San Diego Bayfront * San D
Diego, CA

Learn m
more at NRMLA
Aonline.or
o
rg
Use Prro
omo Code NRMLAN
NMP for a $75 Discount Offff the
e Non-Member Rate


http://www.NationalMortgageProfessional.com http://nrmlaonline.org

Table of Contents for the Digital Edition of NMP - July 2018

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