NMP - July 2018 - 73

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a spe

what the company is posting to
online platforms is rid of
villainous falsehoods.
If your company has a
Compliance Department that
utilizes multiple people, it would
be best to have someone who
can stick to monitoring online
activities of Loan Officers. The
term, "monitoring" might come
across as the intro to a mediocre
sci-fi show but it can help efforts
on making sure Compliance is
doing everything they can, to
stay in line with regulations in
this digital climate. Having
someone designated for the
social media/digital aspect of
Compliance is not a bad idea. It
goes back to the earlier concept
mentioned of understanding
each other's purpose. Ideally, it
would be great for Compliance
to understand the inner workings
of their Social Media
Coordinator, but between
keeping up with their own
functions of regulations, it can
be quite a daunting task. Just
having somebody to cover that
particular area could alleviate
the seemingly monotonous task
of regulating the company's
social media presence and leave
more room for the primary
operations of the Compliance
Department.

message is delivered, which is
vital to any advertising or
promotion.

Brandon Simmons is the Digital Manager for Open
Mortgage LLC, where he manages social media and
advises Loan Officers on social networking activities. The
Houston, Texas native attended Texas State University,
where earned a Bachelor's degree in Electronic Media
and a Master's in New Media. Outside of preaching the
Digital gospel, Brandon listens to Nas and Jay-Z, as well
as writes content for his own personal blog,
BrandonSimmons.biz. He may be reached by e-mail at
BrandonSimmons@OpenMortgage.com.

73

n National Mortgage Professional Magazine n JULY 2018

After about 1,200 words, the
answer is "Yes," Compliance

what is allowed along industry
standards. The advising that they
provide can shape the way a

NationalMortgageProfessional.com

Realizing the
common denominator
The main thing that Compliance
and Social Media Managers
should aim for is the common
goal of bestowing trust upon the
company. No matter the size of
the company, people tend to get
a little weary about working with
mortgage lenders in fear of
being cheated financially or
agreeing to something they were
not clear about and not prepared
for. Together, Compliance and
Social Media Managers work to
bring some sort of transparency
for the consumer, where they
feel comfortable enough with the
message received as what they
will get. It's a task that cannot
be easily done separate from
each other. Whether it's the
regulatory knowledge of
Compliance or the Social Media
Manager's savvy messaging,
both groups must be able to
trust the other that they can
deliver a trusting image for the
company through their own
primary functions.

and Social Media can co-exist
because there is room for both
entities to exist. Even if a
company has a small Marketing
Department, in which the Social
Media Manager wears many hats,
it is still useful to work with the
Compliance Department to
understand what should be
posted or put out to the public.
The same thing can be said for
the Compliance Department
themselves. It is their job to give
concise and accurate details on


http://www.BrandonSimmons.biz http://www.NationalMortgageProfessional.com http://www.nawrb.com/conference-2018/

Table of Contents for the Digital Edition of NMP - July 2018

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