NMP - July 2018 - 74

special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SO

Can Video be Your Magic Weapon?
By Shirleen Von Hoffmann

ur business
can be brutal.
We are always
looking over
our shoulder at
the market, the
rates, the competition and
now, the Internet. We need a
magic weapon to overcome
being taken over.
I was just coaching a
mortgage professional and he,
like many others including
Realtors, is concerned about
the Internet taking over our
business, very similar to how
travel agents were. I told him, if
you build solid relationships
and make yourself a valuable
asset in the homebuying
process for your clients, I don't
think you will be going
anywhere! This is a big
purchase and needs that
human element as hand
holding goes a long way! We
bring that human touch, that
Internet bots simply cannot.
The challenge in finance is
getting across you are more
valuable than just quoting
loans and figures.
One way to do this is to be
creative in your marketing and
presentations. Video is an
amazing and inexpensive
marketing tool and something
to really help you be more
valuable and stand out. The
great thing about video is that
once you master the basics,
you can create many different
ways to help build solid
relationships. Here are some
fresh ideas on ways to use
video.

O

JULY 2018 n National Mortgage Professional Magazine n

NationalMortgageProfessional.com

74

"Video is an amazing and inexpensive marketing tool
and something to really help you be more valuable and
stand out. The great thing about video is that once you
master the basics, you can create many different ways
to help build solid relationships."

Basic Bootcamp: Make sure
to get these items in order
before you begin
l Branding: Have good photos,
know who you are and what
you do well and practice
saying that quickly.
Remember it's about what
your client finds valuable.
Brand all of the video you

We are featuring a directory of
lenders who have remained in
support of the wholesale
channel or have recently opened
wholesale divisions.
Please share some details about
your company for a free listing
in the September 2018 edition of
National Mortgage
Professional Magazine and on
our website.

nationalmortgageprofessional.com/2018-whos-wholesale

send out for social media with
your company, logo, your
name and contact
information. Your video will
most likely be shared by your
client's social media and you
want their friends and family
to call you.
l YouTube: Make sure you are
a master at uploading video
to YouTube and have a
YouTube account for your
business activities.
l Social media: Make sure your
all of your social media is
perfectly branded, separated
business from personal and
ready to receive your video
uploads. Have accounts with
Facebook, Instagram,
LinkedIn, Google+ and Twitter
at a minimum.
l Video e-mail: Video e-mail
allows you to record yourself,
with your phone/tablet, and
film anything around you, like
your team or be in the field
filming their home
construction. You simply open

the app, hit the video button,
record your video message,
enter their e-mail and push
send. It's that easy ... three
steps and you are sending a
message that is very different
from any other e-mail.
l Video resources: You will
want to have good equipment
for all kinds of video,
including a phone with good
video or a video camera with
a stand; a video stabilizer to
stabilize moving shots like a
pro; and a video editing
program (there are many,
mostly you want to be able to
brand and edit video).
l Video rules: Keep video time
as short as possible, the rule
of two minutes can be applied
to get your message across,
three minutes if it's an
introduction video, but shorter
is better. Your video will most
likely be shared via social
media, so make sure not to
share personal facts or too
much information. Keep it
simple ... short and sweet
works! Get written permission
to use client video.
Once you have gone through
basics, here are some simple
video weapons:
l Introduction videos: You
need an introduction video
that speaks to who you, what
you do and why someone
should want to work with you.
You may want create three or
four different intro videos.
One each for prospects, new
buyers, client Builders and
Realtors. Before you sit in
front of the camera make sure
you have a script, practiced,
so it sounds natural. It should
include, three sales props,
things that make you special,
a compelling reason why they
should use you, a call to
action and a quick bio that
speaks to who you are and
your team and company.
While we are on introduction,
I love to have a team
introduction video that a
follow up item for a new client
and has all of your team
members in it speaking briefly
on who they are, years of
expertise, what they do and
when the client may expect to


http://www.NationalMortgageProfessional.com http://www.nationalmortgageprofessional.com/2018-whos-wholesale

Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
NMP - July 2018 - 4
NMP - July 2018 - 5
NMP - July 2018 - 6
NMP - July 2018 - 7
NMP - July 2018 - 8
NMP - July 2018 - 9
NMP - July 2018 - 10
NMP - July 2018 - 11
NMP - July 2018 - 12
NMP - July 2018 - 13
NMP - July 2018 - 14
NMP - July 2018 - 15
NMP - July 2018 - 16
NMP - July 2018 - 17
NMP - July 2018 - 18
NMP - July 2018 - 19
NMP - July 2018 - 20
NMP - July 2018 - 21
NMP - July 2018 - 22
NMP - July 2018 - 23
NMP - July 2018 - 24
NMP - July 2018 - 25
NMP - July 2018 - 26
NMP - July 2018 - 27
NMP - July 2018 - 28
NMP - July 2018 - 29
NMP - July 2018 - 30
NMP - July 2018 - 31
NMP - July 2018 - 32
NMP - July 2018 - 33
NMP - July 2018 - 34
NMP - July 2018 - 35
NMP - July 2018 - 36
NMP - July 2018 - 37
NMP - July 2018 - 38
NMP - July 2018 - 39
NMP - July 2018 - 40
NMP - July 2018 - 41
NMP - July 2018 - 42
NMP - July 2018 - 43
NMP - July 2018 - 44
NMP - July 2018 - 45
NMP - July 2018 - 46
NMP - July 2018 - 47
NMP - July 2018 - 48
NMP - July 2018 - 49
NMP - July 2018 - 50
NMP - July 2018 - 51
NMP - July 2018 - 52
NMP - July 2018 - 53
NMP - July 2018 - 54
NMP - July 2018 - 55
NMP - July 2018 - 56
NMP - July 2018 - 57
NMP - July 2018 - 58
NMP - July 2018 - 59
NMP - July 2018 - 60
NMP - July 2018 - 61
NMP - July 2018 - 62
NMP - July 2018 - 63
NMP - July 2018 - 64
NMP - July 2018 - 65
NMP - July 2018 - 66
NMP - July 2018 - 67
NMP - July 2018 - 68
NMP - July 2018 - 69
NMP - July 2018 - 70
NMP - July 2018 - 71
NMP - July 2018 - 72
NMP - July 2018 - 73
NMP - July 2018 - 74
NMP - July 2018 - 75
NMP - July 2018 - 76
NMP - July 2018 - 77
NMP - July 2018 - 78
NMP - July 2018 - 79
NMP - July 2018 - 80
NMP - July 2018 - 81
NMP - July 2018 - 82
NMP - July 2018 - 83
NMP - July 2018 - 84
NMP - July 2018 - 85
NMP - July 2018 - 86
NMP - July 2018 - 87
NMP - July 2018 - 88
NMP - July 2018 - Cover3
NMP - July 2018 - Cover4
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201911
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201910
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201909
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201908
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201907
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201906
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201905
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201904
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201903
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201902
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201901
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201812
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201811
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201810
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201809
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201808
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201807
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201806
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201805
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201804
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201803
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201802
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201801
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201712
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201711
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201710
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201709
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201708
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201707
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201706
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201705
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201704
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201703
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201702
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201701
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201612
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201611
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201610
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201609
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201608
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201607
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201604
http://www.nxtbookMEDIA.com