NMP - July 2018 - 75

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a sp

hear from them. This is a
great idea to personalize
your valuable team. Have
fun with this!
l Follow up: Follow up and
personalization is what will
make you stand out from
the Internet and the rest of
the crowd. Most clients feel
ignored when they fall into
the long rigorous mortgage
process, but your videos are
going to make them feel
differently.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

14.
15.

Video e-mail and videos
to buyer clients
1. Saying thanks for using
you ... they loved meeting
with you and cannot wait
to make this dream come
true for you and be your

16.
17.

Buyers are making perhaps
the most expensive purchase

in their lives, a home. No
matter how far advanced we
are in technology, the basics
of buying a home are still
exciting. So give them videos
of their home or updates as
many times as you can. It's a
big deal to them. Once they
receive your video, they will
most likely share it on social
media ... how brilliant are you?
The possibilities of utilizing
video is a game-changer and
will be the one thing that will
set you apart from the Internet
companies. It's your "Boots on
the Ground." When used with
your other marketing and the
right tactics and tools, video
will become your secret
weapon in the War against the
Internet.

Shirleen Von Hoffmann is a nationally-known top producer,
author, speaker and writer for many real estate magazines.
She is a California Broker, MIRM, CMP CSP and President
and Sales Coach of Home Builders Edge a National
Consulting firm for Mortgage Professionals, Builders and
their teams. She may be reached by phone at (866) 600EDGE or e-mail Shirleen@HomeBuildersEdge.com.
75

n National Mortgage Professional Magazine n JULY 2018

13.

service ... that you will
always handle their family
and friends with the
utmost care.
18. Ask for a video testimonial
talking about your service
and what you enjoyed
about working with me.
19. The closing ceremony-
video of them taking
ownership and opening
their front door after they
cut the red ribbon you put
on their front porch.
20. A closing video about how
happy you are they are in
the home of their dreams
and reinforcing the referral
request.

NationalMortgageProfessional.com

Video e-mail to new
Builders or Realtors
1. Saying thanks for meeting
with you, you loved
meeting with the client and
cannot wait for a follow up
meeting. Make it a goal to
exceed their expectations!
2. Saying thanks for a new
client, you are going to
take great care of them
and make you want to use
you repeatedly going
forward.
3. Giving weekly updates on
the progress of files.
4. Introducing your team, who
does what, who to call or
e-mail.
5. If you are on-site with an
agent doing an open house
or community, shoot some
video of the home or with
the agent and share it via
social media ... it's a huge
push for selling that home.
6. Video testimonials of
happy clients that they
sent you.
7. Video of your company's
key components, why you
chose to work there and
why you love working
there.
8. Video of products you think
they need or want to hear
about.
9. Video of your closing
ceremony of the client they
referred to you.
10. Video market updates
discussing rates, the
market, special programs,
learning activities or
seminars you have coming
up, or anything they will
find valuable in helping sell
homes.

2.

lender for life.
Introducing team
members, who they are,
what they do and how to
contact them.
Reminding them of
anything you need or
asked them to send in
after the loan application.
Explaining the loan
process and stages to
expect. You can have
many of these that
carefully explain each
stage and what is
expected of them. Like a
loan in process, docs to
title company, signing and
funding.
A video explaining different
products you have to offer
and how each works.
Explaining fees and costs,
how to bring their money
to the escrow company.
Explaining the basics
about gifts, saving money,
not opening new credit
and changing jobs.
Explaining what is needed
from them from the seller
side ... termite inspections,
warranty, home
inspections, etc.
Giving regular updates on
the process of their loan
and stage they are in. This
video can be shared with
the Builder or Sales Agent.
Giving video weekly
progress of their home
under construction.
Giving video for reminders
like obtaining insurance,
preparing to move and
items you may need from
them.
General, weekly video
updates that everything is
going great ... we don't
need anything from you
and are just waiting to
close.
Video of you talking about
the quality of the Builder
and your experience
working with them as a
housing partner. You can
memorize from the builder
story online for a bio on
the Builder.
Video rate updates and
locking in explanations.
Video of you having fun
with your team and or your
family.
Video about your company
and why you work there.
Ask for referrals speaking
to how you work hard to
provide VIP customer


http://www.NationalMortgageProfessional.com

Table of Contents for the Digital Edition of NMP - July 2018

Contents
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NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
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