NMP - July 2018 - 83

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Your turn
National Mortgage Professional
Magazine invites its readers to
submit any information, events,
passages, promotions, personal
or professional occurrences that
seem appropriate and/or other
pertinent data to the attention of:
Heard on the Street/Mortgage
Professionals to Watch column
Phone #: (516) 409-5555
E-mail:
Newsroom@MortgageNewsNetwork.com

Note: Submissions sent via e-mail
are preferred. The deadline for
submissions is the 1st of the
month prior to the target issue.

five ways to get ahead

continued from page 43

"Digital marketing is
prone to rapid change,
and not embracing a
cutting-edge strategy
could put you behind
the curve."
should allow you to cover about
500,000 to one million people.
3. Optimize the frequency
of your social contacts
How many times per week are
you putting yourself in front of
your audience? If your aim is to
generate leads, it should be
about 12 times. If you're looking
to drive conversions using clicks
or Messenger, you should aim for
about four to six impressions per
week.
4. Enable chatbots
that nurture leads
Synchronize Messenger with a
chatbot, and create a message
tree based on the questions
prospects will most likely ask
when they are considering
mortgage options. Put yourself in
your customers' shoes, asking
the obvious questions they might
have: "What kind of credit score
do I need?" "How much will it
cost?" "How soon can I get
started?" Plug as many answers
as you can into your chatbot,
which will enable the software to
cultivate leads for you in
Messenger.
5. Retarget people who
engage with your Web site
You definitely want to retarget
people who visit your Web site,
but you should not do this solely
based on Web clicks. Some of
these clicks might be an
accident, so you could easily

waste money appealing to a
flawed audience. Instead,
retarget people who arrived at
your site and then clicked on an
internal link-it doesn't
particularly matter which one.
Above all else, it's important to
have an open mind when it
comes to digital marketing. I'm a
member of Facebook's Small
Business Council, which gives
me a sneak peek of future trends
in the digital marketing space.
I recently attended a Council
gathering with Mark Zuckerberg
at Facebook headquarters, and
one of the biggest takeaways
was how important the relatively
new Facebook Stories will
become. When people scroll
through their News Feeds,
Facebook Stories remain at the
top of the feed. If your Facebook
Page has a significant number of
Likes, you would be wise to seize
the opportunity to get your
message in front of consumers.
Big changes can happen
rapidly in digital marketing.
Knowing how to respond to
these sudden changes is key to
keeping your organization
relevant, but remember that
digital marketing is a marathon
rather than a sprint. Don't feel
overwhelmed by the wealth of
tools and platforms at your
fingertips-start with the five
steps above to begin your
journey into a wide and
rewarding world of possibilities.

Bud Torcom is the Chief Executive Officer and CoFounder of Mazama Media, a digital marketing agency
that offers high-quality social media solutions for
businesses. Mazama Media focuses on the individual
needs and personalities of clients to create unique and
engaging social media content, and the company is part
of the prestigious Facebook Small Business Council. Bud
is also a member of the Forbes Agency Council.

83

n National Mortgage Professional Magazine n JULY 2018

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matters for the company.
Home Point Financial
Corporation has announced
that it has added Joe Griffin
and Lynn Collins as
Correspondent Institutions
Managers.
WEST, a Williston Financial
Group/Golden Gate Capital
Holding, has announced that
Marty Frame has been
appointed as the company's
Chief Operating Officer. The
position will support WEST's
ongoing advances in creating
the ultimate real estate
technology experience for real
estate agents, brokers and
consumers.
NewDay USA has appointed
David Loeser Vice Chairman to
the company's Board of
Advisors and will be serving as
Executive Vice President of
Human Resources. A strategic
management and human
resources expert with more
than 30 years of experience
working for top multinational
brands, Loeser will lend his
skills and expertise to direct the
company's recruiting and
staffing efforts.
LRES Corporation has hired
Frank Obregon to serve as its
Commercial Appraisal Manager.
Obregon will lead the LRES
Commercial Appraisal
Department, including
management of the team's
operations. He will also oversee
the development of the
company's commercial product
line and will assist in the
identification of business
opportunities.
Pavaso has appointed Cheryl
Baillis as Executive Vice
President of Operations.
Mortgage Guaranty Insurance
Corporation (MGIC) has
announced the addition of
Leonard Murray as Account
Manager in the West Central
Region.

NationalMortgageProfessional.com

l

Wade to its growing
development team.
United Fidelity Funding West
(UFFWest) has added Victoria
Dunn as National Wholesale
Account Executive.
Paul Katz has joined
Promontory MortgagePath as
Head of Bank Relations; Scott
Stein has joined the
company's technology unit,
PromonTech, as Regional
Vice President of Sales; and
David Sears has joined the
company's fulfillment unit,
Promontory Fulfillment
Services, as Regional Sales
Director.
Mortgage Network Inc. has
announced the opening of a
new branch office in Charlotte,
N.C., to be managed by Ray
Patterson, who comes to
Mortgage Network from Wells
Fargo Home Mortgage.
Mortgage Network Inc. has
also announced the opening of
a new branch office in Bluffton,
S.C., to be managed by Brian
Neumann, a 14-year veteran
of the residential mortgage
industry who has spent the
past 12 years at Mortgage
Network.
Angel Oak Mortgage
Solutions continues its strong
start to 2018 with the addition
of four new Account
Executives, adding Craig
Murphy in San Antonio, Texas;
Alina Derzhay in Ft.
Lauderdale, Fla.; Jeremiah
Carlson in Salt Lake City; and
Denise Maccone in Northern
New Jersey.
Ocwen has announced that its
Board of Directors has
appointed John V. Britti as
interim Chief Executive Officer
(CEO). Britti currently serves as
Ocwen's Executive Vice
President and Chief Investment
Officer, and will continue in
these roles during his tenure as
interim CEO.
The Mortgage Bankers
Association (MBA) has
announced that Susan T.
Stewart, Chief Executive
Officer of SWBC Mortgage,
has been nominated to serve
as Vice Chairman for the 2019
membership year. She will be
elected by MBA members at
the Association's 105th Annual
Convention this October in
Washington, D.C.
Planet Home Lending has
announced that Dierk
Hohman has joined the
company as Executive Vice
President, Chief General
Counsel and Enterprise Risk
Officer, overseeing all legal,
compliance and enterprise risk


http://www.NationalMortgageProfessional.com

Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
NMP - July 2018 - 4
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