NMP - November 2019 - 45

ntent Marketing Strategy
success with any one tactic. Have patience, try
everything and give it time.
2. Be your own customer. Think about marketing
messages you respond to yourself as a consumer.
Too often, loan officers think about what THEY like
as opposed to what their CLIENTS like.
3. Be where your competitor's aren't. Right now,
there is still a tremendous opportunity to grab
attention and reach online. Using voice marketing like
Podcasts and Flash Briefings to own market share
before the rest of the industry catches on.

Jason Frazier is the chief creative officer and co-founder
of Shred Media. Frazier has more than 20 years of
expertise in marketing, technology startups and venture
capital, holding various senior-level positions. Frazier is an
award winning marketer, voice marketing evangelist, and a
national marketing speaker. He currently hosts three
successful podcasts, the Mortgage X, Shred X, and
Originator X. Jason may be reached by phone at (801)
702-3176 or e-mail Jason@ShredMedia.com.

n National Mortgage Professional Magazine n NOVEMBER 2019

5. Focus on the relationship, not the loan
transaction. Don't think of your clients as leads. These
are people, and you are helping them with one of the
largest financial
transactions
they'll
experience.
Take the
opportunity to
connect with the
emotions of buying a house so
you can create a relationship that
leads to a customer with lifetime value.

NationalMortgageProfessional.com

4. Give, give, give then ask. Based off of Gary
Vaynerchuk's book, Jab Jab Jab, Right Hook, add value
above all else. Share your knowledge, and establish
yourself as a trusted resource before asking people to
do business with you.

45



NMP - November 2019

Table of Contents for the Digital Edition of NMP - November 2019

Contents
NMP - November 2019 - CT1
NMP - November 2019 - CT2
NMP - November 2019 - Cover1
NMP - November 2019 - Cover2
NMP - November 2019 - 1
NMP - November 2019 - Contents
NMP - November 2019 - 3
NMP - November 2019 - 4
NMP - November 2019 - 5
NMP - November 2019 - 6
NMP - November 2019 - 7
NMP - November 2019 - 8
NMP - November 2019 - 9
NMP - November 2019 - 10
NMP - November 2019 - 11
NMP - November 2019 - 12
NMP - November 2019 - 13
NMP - November 2019 - 14
NMP - November 2019 - 15
NMP - November 2019 - 16
NMP - November 2019 - 17
NMP - November 2019 - 18
NMP - November 2019 - 19
NMP - November 2019 - 20
NMP - November 2019 - 21
NMP - November 2019 - 22
NMP - November 2019 - 23
NMP - November 2019 - 24
NMP - November 2019 - 25
NMP - November 2019 - 26
NMP - November 2019 - 27
NMP - November 2019 - 28
NMP - November 2019 - 29
NMP - November 2019 - 30
NMP - November 2019 - 31
NMP - November 2019 - 32
NMP - November 2019 - 33
NMP - November 2019 - 34
NMP - November 2019 - 35
NMP - November 2019 - 36
NMP - November 2019 - 37
NMP - November 2019 - 38
NMP - November 2019 - 39
NMP - November 2019 - 40
NMP - November 2019 - 41
NMP - November 2019 - 42
NMP - November 2019 - 43
NMP - November 2019 - 44
NMP - November 2019 - 45
NMP - November 2019 - 46
NMP - November 2019 - 47
NMP - November 2019 - 48
NMP - November 2019 - 49
NMP - November 2019 - 50
NMP - November 2019 - 51
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NMP - November 2019 - 53
NMP - November 2019 - 54
NMP - November 2019 - 55
NMP - November 2019 - 56
NMP - November 2019 - 57
NMP - November 2019 - 58
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NMP - November 2019 - 60
NMP - November 2019 - 61
NMP - November 2019 - 62
NMP - November 2019 - 63
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NMP - November 2019 - 65
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NMP - November 2019 - Cover3
NMP - November 2019 - Cover4
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