The NonProfit Times - February 1, 2008 - (Page 3) ??????? Editor-in-Chief Paul Clolery ednchief@nptimes.com Senior Editor Mark Hrywna mark@nptimes.com Staff Writer Marla E. Nobles marla@nptimes.com Contributing Editors Harvey Berger, Susan Ellis Tom Gaffny, Herschell Gordon Lewis, Chip Grizzard Thomas A. McLaughlin Tim Mills-Groninger Jon Van Til, Mal Warwick President John D. McIlquham Publisher Willy Morgan willy@nptimes.com Business Manager Barbara Nastasi bizmngr@nptimes.com Senior Advisor Lee M. Cassidy Production Manager Paul R. 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Periodicals postage paid at Morris Plains, NJ and additional entry points. Unsolicited manuscripts are welcome, but The NonProfit Times does not assume responsibility for their return. None will be returned without a self- addressed, stamped envelope. No material in this publication may be photocopied or reproduced in any form whatsoever with out permission of the Publisher. Views expressed by independent columnists or correspondents are theirs and do not necessarily represent the views of NPT Publishing Group, Inc. © 2005 NPT Publishing Group, Inc. In This Issue SPECIAL REPORT February 1, 2008 Vol. 22 No. 3 N P T S A L A RY S U RV E Y By Mark Hrywna 19 Fundraisers Expected To Get Biggest Pay Bump 22 One CEO Set A Ceiling On His Own Compensation By Mark Hrywna 19 2008 By Mark Hrywna The Leading Business Publication For Nonprofit Management • www.nptimes.com • $6.00 U.S. February 1, 2008 By Andrea Muirragui Davis 22 Who’s Next? Nonprofits Are Starting To Get The Idea UP FRONT Taking Things One Paycheck At A Time Grassroots group aims to influence homeless-serving organizations 12 12 30 Taking Things One Paycheck At A Time By Andrea Muirragui Davis s the nation’s sluggish economy worsens in some areas of the nation, a group of formerly homeless men in Indianapolis is working to draw attention to the plight of people like them. The effort, dubbed One Paycheck Away (OPA),is focused on education and advocacy.The goal:To raise awareness of the problem in hopes of finding a solution. Such so-called “peer-empowerment” initiatives are gaining steam nationally, said Indiana University Professor Eric Wright, director of the school’s Center for Health Policy. “This is one of the most powerful ways to engage difficult populations, those who might feel they aren’t a good fit for the existing system,” he said. “It’s amazing how much they really connect with people in ways policymakers and … advocates cannot,” said Wright.“It’s much more powerful when you have someone who’s been there -or is there -- talking about the situation.” OPA got its start last fall after several men who were living at an Indianapolis Mark Little, center, and members of One Paycheck Away, gather to share stories and give support for the possibility that they are one good week away from having places to live they can call their own, rather than being without them. homeless shelter joined an adult Bible study group at a nearby church. The topic was God and politics.The conversation quickly turned to homelessness. The men didn’t have easy answers, but they wanted to help look for some. “We were complaining about a system that didn’t work,” said co-founder Mark Little, 31, who found himself homeless after battling mental illness but now has housing.“So we decided to get a few people together and see what we could do. … Nobody ever stops to think, ‘What’s best for you guys? What do you think?’” The group got its name from the fa- miliar saying that countless Americans are one paycheck away from homelessness. Its members firmly believe they are one paycheck away from having homes. With support from Lockerbie United Methodist Church, they set out to share their views with the community through a monthly -- now bimonthly --newsletter by the same name. Little prints approximately 400 copies of each issue on the church copy machine and distributes them to central Indiana service providers and others, including homeless people living in shelters and on the streets. Donations cover most of the $150 to $200 cost of printing and postage. The publication has examined some of the root causes of homelessness, including mental illness, substance abuse, unemployment and abuse.It regularly shares individual stories and provides a handy resource guide for the homeless. Building awareness has been the group’s primary goal,but its partnership with the church has provided other opOne Paycheck At A Time, page 6 Using Technology To Boost Visibility By Marla E. Nobles One Third Of Donors Skip Giving In Some Years oughly six in 10 U.S. households contribute to charity routinely, according to new findings from the Center on Philanthropy Panel Study (COPPS) at Indiana University. But, nearly one-third of donors take a year off. The ongoing survey asked the same 8,000 families about their charitable gifts made in 2000, 2002 and 2004. While the total percentage of households that gave was similar in all three years (67 to 69 percent), it was not always the same households. The study found that nearly one third of households shift between donating and not donating. Because COPPS asks the same families about their giving in different years, for the first time researchers R can determine the proportion of people nationwide who switch back and forth between giving and not giving. “Nonprofits’ ability to encourage donors to keep giving is vital to raising needed funds. Finding that a sizeable portion of people who give in one year do not make any gifts at all the following year opens the door to greater understanding of the factors that influence people’s giving, and what causes those behaviors to change,” said Eugene R.Tempel, executive director of the Center on Philanthropy at Indiana University. COPPS researchers found that 56 percent of households gave donations in each of the three years. Another three in 10 households Giving, page 8 Using Technology To Boost Visibility Charities get to the top of consumer Web sites By Marla E. Nobles W One Third Of Donors Skip Giving In Some Years more than 100,000 views. “When we did our campaign on ith everybody and their YouTube, we were more interested in uncle creating videos getting people to watch the video, as and posting them onto opposed to getting a top rating on the wildly popular social YouTube,” explained Ian Mishalove, media site YouTube, it stands to reason the Washington, D.C. nonprofit’s directhat the majority of the videos simply get lost in the clutter. That’s not the case with Campaign for America’s Future (CAF). A recent YouTube video -- starring funnyman and Seinfeld alum Jason Alexander -- was dealt a much more auspicious fate. After garnering more than 48,000 views in just two days on the site, CAF’s video was pro- Actor Jason Alexander spoofed presidential advisor Karl moted to the No. 1 spot in the Rove during a YouTube video. Charities are turning to short videos on social networking site to find a younger audience. Comedy category, and reached the front page of the YouTube Web site tor of online communications. The -- a rare feat for a nonprofit-produced cherry on top of all those views: CAF video. This rush in popularity incited ended up collecting roughly 2,500 more than 180 blog postings. The new members for its email list. The secret to success was a little bit video was also picked up by prominent social bookmarking sites. Three of technology. Using an application deTechnology, page 29 weeks later, the video had racked up NPT WEB-ONLY CONTENT Go to www.nptimes.com to access these Web-only columns. Don’t Tell The Donor This hot blogger now writes for The NonProfit Times. In monthly Web-only entries, this anonymous fundraiser (we know who it is and you’d know the name) provokes the hand that feeds him/her/it. 4 Who When Where How What? 6 Execs And Staff Going Online For Continuing Ed By Marla E. Nobles COLUMNS OPINION GENERAL RAMBLINGS Culling The Herd By Paul Clolery 16 24 STREETSMART NONPROFIT MANAGER Managing Risk By Thomas A. Mclaughlin Fire Your Board Dennis C. Miller, President and CEO of Dennis C. Miller Associates, Morristown, N.J. gives you a step-by-step method of getting rid of board members who are deadwood. TAXING ISSUES Foreclosed, But Not Forewarned By Rick Cohen Tax-Exempt Bonds By Harvey J. Berger, D. Greg Goller and Gregg Ichel DEPARTMENTS Nonprofit Postage Rates To Increase Anthony Conway, executive director of the Alliance of Nonprofit Mailers, explains why you should brace for yet another nonprofit postage rate hike this spring. Professional Development Guide 34 NPT Jobs 36 Resource Directory www.nptimes.com 3 FEBRUARY 1, 2008 THE NONPROFIT TIMES http://www.nptjobs.com http://www.nptimes.com http://www.nptimes.com
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