The NonProfit Times - February 15, 2008 - (Page 7)

RAISING $1 BILLION use, but it does not have a significant impact on total giving,” Rembold said. Donating real estate, such as a second or third home, is an example of an asset that isn’t stock or cash, but that someone might be willing to donate,said Robert Carter,vice chairman of New York City-based Archimede Philanthropy Partners. Empathy can help land gifts after the market recovers.“When someone is wincing a little bit about gift levels, you have to go with that,” Carter said. Michael J. Worth, principal of Michael J. Worth and Associates in Washington, D.C., suggested targeting sectors that are performing well, such as energy.A strong case for support is important -- even more so in a challenging economy,Worth said. Another strategy is allowing donors to extend pledge payment periods if the economy slows, said Timothy L. Seiler, director of the Fund Raising School and Public Service at the Center on Philanthropy of Indiana University in Indianapolis. “In any five to seven year campaign period, chances are reasonably good that there will be a downtick in the economy, so you’re going to have to make adjustments,” Seiler said. Gains Hawkins, vice president for institutional advancement at the University of Maryland Eastern Shore Mason Hall (foreground) and the new Decker Quadrangle form an attractive new gateway to the Homewood campus of The Johns Hopkins University. Completed in 2007, Mason Hall (the university's undergraduate admissions office and visitors center) and the quadrangle were built with gifts to the university's Knowledge for the World campaign. (UMES) in Princess Anne, has more modest goals.The historically black college seeks $14 million for its campaign that’s part of the University of Maryland System’s $1.7 billion effort. An early $3 million gift bolstered the campaign, which has raised $6 million, but it likely needs at least two more sevenfigure gifts to reach the goal, he said. Turnover prior to his arrival in 2003 meant the development office languished and lacked continuity, according to Hawkins. He’s laying the groundwork through annual mailings, alumni publications, and a phone-athon. Annual alumni giving increased from 2 percent to 9.5 percent last year, Hawkins said. The souring economy and lack of philanthropic experience among its donor pool creates a difficult climate, he said. “If there’s no philanthropic experience, there’s a hesitancy to commit to a large gift,” Hawkins said. Still, he’s optimistic UMES will meet its campaign goal. NPT Jeff Jones is former senior writer with The NonProfit Times and now freelances from Pittsburgh, Pa. FEBRUARY 15, 2008 THE NONPROFIT TIMES www.nptimes.com 7 Photo by:Will Kirk/JHU http://www.nptimes.com/31208ama.html http://www.nptimes.com/31208ama.html http://www.nptimes.com/31208ama.html http://www.nptimes.com/31208ama.html http://www.nptimes.com

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The NonProfit Times - February 15, 2008 Raising $1 Billion Rebranding A Tradition Making The Pitch Contents Message Matters Consolidation Continues Coordinating Your Message All About The Money Ho-Ho-Hoping At Christmas Best Practices It’s A New Year NPT Jobs Resource Directory

The NonProfit Times - February 15, 2008

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