The NonProfit Times - February 15, 2009 - (Page 3) Editor-in-Chief Paul Clolery ednchief@nptimes.com Senior Editor Mark Hrywna mark@nptimes.com Staff Writer Michele Donohue michele@nptimes.com Contributing Editors Harvey Berger Craig Causer Susan Ellis Herschell Gordon Lewis Chip Grizzard Thomas A. McLaughlin Tim Mills-Groninger Holly Ross Jon Van Til Mal Warwick President John D. McIlquham Publisher Michael Druckman michael@nptimes.com Business Manager Barbara Nastasi bizmngr@nptimes.com Production Manager Jeff Nisbet production@nptimes.com Webmaster Lisa Marie Pinto webmaster@nptimes.com Advertising Kim Kastner Traffic Manager Kim@nptimes.com Circulation Manager Richard Rukaniec rrukaniec@optonline.net Marketing Director Teresa Krueger teresa@nptimes.com Account Manager Scott Vail scott@nptimes.com Classified Manager Ellen Helms ellen@nptimes.com www.nptjobs.com Corporate John McIlquham President & CEO Paul Clolery Vice President/Editorial Director Michael Druckman Publisher In This Issue February 15, 2009 Vol. 23 No. 4 SPECIAL FOCUS: BY CRAIG CAUSER Hot Nonprofit Websites Cell Telefundraising Short Attention Spans BY MICHELE DONOHUE BY MICHELE DONOHUE The Lead ing Busi ness Publ icati on For Non prof it Man agem ent • www .npti mes .com • $6.0 0 U.S. BY CRAIG CAUSER 1 Febr uary 15, 2009 Top Web Sites, page 4 draising, page 8 Lighting up Executive Offices Mack-Cali Lake View Plaza 201 Littleton Road, 2nd fl. Morris Plains, NJ 07950 (973) 401-0202 Postmaster Mail address changes to: THE NONPROFIT TIMES PO Box 1145 Bellmawr, NJ 08099-5145 he current versus little economic guy, crisis has served as a microsite, debat or main Web site versu shameless s promoter es are a little in unique micro on par with — AN NPT SPEC With the Web less pitche the hair-ra sites. d. 2.0 revolu ising efIAL FOCUS forts of boxin Which philos tion that is rently taking g impresario ophy works the best of King. Forge curhold, decided by best is often both main Don t the “Thril ing new applic nonprofits are showc each indivi sites and micro la in Manil NTEN Execu most recog asdual organ a,” today’s ations, featur mission, goals sites. nized battle tive Director ization’s designs acros es and visual and budget. has been dubbe Holly Ross vided her take “Wall St. versus s the Intern proFor this editio on each of d Main St.” et, with some being house the sites select n of Hot Nonp With respe d in the comfo Fortunately sites, The ed. rofit Web ct to the for nonprofits, rts of the organization’s NonProfit late film trailer voiceover primary Web Times worke the big guy NTEN, the Portla legend Don site while d with have left the LaFontaine, nd, Ore.-based other s world where nest and taken “In a organization membership main and up residence of nonprofit micro live gether…” technology sionals, to select Here are your toprofesthe hot sites 2009 Hot profit Web Nonthat represent sites: T HOT NONPRO FIT th e Internet fro m main to WEB SITES mic ro DEPARTMENTS 3 Calendar 11 NPT Jobs 12 Advertiser Index 12 Resource Directory Short Attention Span s “W Charities hop Charities hop e banner ads e banner ads catch up to catch up to don BY MICHELE DONOH donors ors UE s THE NONPROFIT TIMES is published semi-monthly A one-year subscription is $65 US, $89 US Canada and $129 US for international. The NonProfit Times (ISSN 0896-5048) USPS #001-548 is a publication of NPT Publishing Group, Inc. Periodicals postage paid at Morris Plains, NJ and additional entry points. Unsolicited manuscripts are welcome, but The NonProfit Times does not assume responsibility for their return. None will be returned without a self- addressed, stamped envelope. No material in this publication may be photocopied or reproduced in any form whatsoever with out permission of the Publisher. Views expressed by independent columnists or correspondents are theirs and do not necessarily represent the views of NPT Publishing Group, Inc. © 2009 NPT Publishing Group, Inc. e live in a first-lo need to be able to be more ok society -- you need efficient about how we engag to get the point e the public across quicke ,” said MacG gor.“One of r,” said Wend reour biggest y barriers is MacGregor, that the public the fact ing officer chief marke broadly know at the tan issue, but s America, which Chicago-based Feedin we are trying hunger is g until this past much more to create was called Ameri elevated and a September ca’s Second aggressive against dome fight Harvest. The 30-yea stic hunger.” r-old organ Online adver ization spent years evalua tising is just two ting why it the newly one strategy is had low awareness branded Feedi brand – finally decid ng America ployed this ing on the name Feedin empast Octob new g America to er to prom awareness convey the nization’s missio ote about the organame chang n. programs, e and focusing on “If we want the organizatio to advance “Fill a Bowl, the mission, n’s Feed Amer BY MICHELE DONOH we ica” campaign. UE Banner Ads, ollecting cell American page 10 phone numb homes relyin ers has been g on wirele phones during vital for reach ss telethe first half ing young alums of 2008, it’s coming more of the The beimpor tant United States that nonp gather donor Naval Acade rofits (USNA). The cell numbers. my challenge for percent of More than the academy’s foundation homes receiv 13 is that many ed all or almos calls on wirele alums “don’ will never t all ss phones, t, and have, landli even if landline, accor nes,” accor Ginny Joy, ding to a surve they had a ding to USNA’s direct tional Cente y by the Naor of annua ing programs. r for Health l givStatistics (NCH Joy said 30 S). Federal law percent of the yearly, prohibits stricted comm unretelemarkete from callin itments are g cell phone rs raised throu telefundrais s without relationship gh ing, wheth a prior .With more er that numb mobile or than 17 perce er is landline.“D nt of onors’ wishe s are alTelefun TELEFUNDRA Subhead goe s right her e CELL C ISING CALENDAR MARCH 4-5 The Run Walk Ride Fundraising Council will hold its annual conference at the Omni Mandalay Hotel in Dallas,Texas. Info: www.rwrconference.com 4-6 The Association International Conference will be held at the Marriott Learning Complex in Washington, D.C. Info: www.asaecenter.org 5-6 The American Marketing Association will hold its training series “Technomarketing: Using the tools and technology of tomorrow to reach your customers today,” in Chicago at Gleacher Center. Info: www.marketingpower.com 14-16 The Arts Reach National Arts Marketing Conference 2009 will be held in New York City at the Kimmel Center at New York University. Info: www.artsreach.org 15-17 The Association of Healthcare Philanthropy will hold the AHP New England Regional Conference in Newport, R.I. Info: www.ahp.org 15-18 The Association of Jewish Aging Services will hold its annual conference,“Thriving In An Age Of Change,” at the Hilton Torrey Pines, La Jolla, Calif. Info: www.ajas.org 26 The DMA Nonprofit Federation will hold its annual Critical Issues Facing Nonprofits Conference at Venable, LLP, in Washington, D.C. Info: www.federationofnonprofits.org 29-April 1 The Association of Fundraising Professionals will hold its annual conference at the Ernest N. Morial Conven tion Center in New Orleans. Info: www.afpnet.org To have your event considered for this column, fax the information to (973) 401-0404. Please send the information at least eight weeks before the event. FEBRUARY 15, 2009 THE NONPROFIT TIMES www.nptimes.com 3 http://www.nptjobs.com http://www.ahp.org http://www.rwrconference.com http://www.ajas.org http://www.asaecenter.org http://www.federationofnonprofits.org http://www.afpnet.org http://www.marketingpower.com http://www.artsreach.org http://www.nptimes.com
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