The NonProfit Times - March 1, 2009 - (Page 1) The Leading Business Publication For Nonprofit Management • www.nptimes.com • $6.00 U.S. March 1, 2009 WHERE’S ALL THE MONEY? U.S. money supply bulging, donors not giving BY MARK HRYWNA D onors and banks are sitting on piles of cash after moves by the Federal Reserve Bank to slash interest rates and the infusion of federal bailout funds. Judging by the levels of the national money supply and direct mail performance of some nonprofits, it would appear donors might be sitting on their cash, waiting to see what happens next in the worst economic climate since the Great Depression. From 2001 to 2004, The NonProfit Times tracked the nation’s money supply and compared it to giving via direct re- sponse. There was a direct correlation between giving and available cash. In the years following the September 11 terrorist attacks, the Federal Reserve Bank boosted the money supply and donors seemed to give when they had the cash. But now, it seems as if donors, like consumers, are holding on to their cash. Giving had been in near lock-step with the money supply and now they are going in opposite directions. Three large national nonprofits agreed to share their direct mail revenue data for 2008: Some cautioned that direct mail Money, page 5 NPT SPECIAL REPORT BUYERS’CHOICE STOCKS OF VENDORS C TRACKING WORSE Purchases of nonprofit-related items plummet BY MICHELE DONOHUE onsumers might have just had enough of buying coffee, wristbands and anything else from nonprofit organizations – in stores, on the Web or anywhere else. In a national survey by The NonProfit Times conducted during January, only 23 percent of survey respondents made a purchase from a charitable organization, a 43 percent nosedive from when the same question was asked during the same time period three years ago. The nationally-projectable polling was conducted for The NonProfit Times both times by Opinion Research Corporation.The question was identical and polling was performed during the same time frame. And for those who blame the economy for the decline in nonprofit sales -- retail overall decreased only 6.1 percent from January 2006 to January 2009.All retail sales for January 2006 were nearly $326.2 billion, compared to January 2009 at nearly $306.2 billion, according to the U.S. Census Bureau. When people are buying it tends to be at a consumer location, rather than directly from the charity. In the survey completed this past January, 13 percent said they bought something at a consumer retail location compared to 8 percent at the charity’s retail location. Women were slightly more inclined in 2009 to make the purchases, at 26 percent, compared to men, at 20 percent, across all buying locations. Women also made double the purchases men did online at the consumer retail Web site (6 percent to 3 percent) and the charity’s Web site (2 percent to 1 percent) in 2009. NPT Special Report, page 8 THAN INDEXES BY MARK HRYWNA L ast year won’t be one that most investors are likely to brag about at cocktail parties, unless it’s about whose portfolios lost the least value. The 2008 market left few on the plus side as the Dow shed more than a third of its value while the NASDAQ was off almost 42 percent. If the 13 public companies that have a substantial position in the charitable market as tracked by The NonProfit Times were lumped together as an investment portfolio, it would have lost 45 percent of its overall value during 2008. You can hardly call it a “winner,” but being down almost 22 percent, Oracle was the stock that lost the least in 2008 among the group.Taking into account that Stocks, page 7 http://www.nptimes.com
Table of Contents Feed for the Digital Edition of The NonProfit Times - March 1, 2009 The NonProfit Times - March 1, 2009 Buyers' Choice Where's All the Money? Stocks of Vendors Tracking Worse Than Indexes Contents Calendar Page 4 AFP Conference Map Spring Clean-Up NPT Fundraising Guide Financial Paradox Business Briefs NPT Jobs Resource Directory Advertiser Index The NonProfit Times - March 1, 2009 The NonProfit Times - March 1, 2009 - Stocks of Vendors Tracking Worse Than Indexes (Page 1) The NonProfit Times - March 1, 2009 - Stocks of Vendors Tracking Worse Than Indexes (Page 2) The NonProfit Times - March 1, 2009 - Calendar (Page 3) The NonProfit Times - March 1, 2009 - Page 4 (Page 4) The NonProfit Times - March 1, 2009 - Page 4 (Page 5) The NonProfit Times - March 1, 2009 - Page 4 (Page 6) The NonProfit Times - March 1, 2009 - Page 4 (Page 7) The NonProfit Times - March 1, 2009 - Page 4 (Page 8) The NonProfit Times - March 1, 2009 - Page 4 (Page 9) The NonProfit Times - March 1, 2009 - Page 4 (Page 10) The NonProfit Times - March 1, 2009 - AFP Conference Map (Page 11) The NonProfit Times - March 1, 2009 - AFP Conference Map (Page 12) The NonProfit Times - March 1, 2009 - AFP Conference Map (Page 13) The NonProfit Times - March 1, 2009 - AFP Conference Map (Page 14) The NonProfit Times - March 1, 2009 - Spring Clean-Up (Page 15) The NonProfit Times - March 1, 2009 - NPT Fundraising Guide (Page 16) The NonProfit Times - March 1, 2009 - Financial Paradox (Page 17) The NonProfit Times - March 1, 2009 - Business Briefs (Page 18) The NonProfit Times - March 1, 2009 - NPT Jobs (Page 19) The NonProfit Times - March 1, 2009 - Advertiser Index (Page 20) The NonProfit Times - March 1, 2009 - Advertiser Index (Page 21) The NonProfit Times - March 1, 2009 - Advertiser Index (Page 22) The NonProfit Times - March 1, 2009 - Advertiser Index (Page 23) The NonProfit Times - March 1, 2009 - Advertiser Index (Page 24)
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