The NonProfit Times - June 1, 2008 - (Page 12)

KROC CENTER Continued from page 10 preservation,” Hood said. “When you talk about major markets, like Philadelphia, Boston, Chicago or Atlanta, land acquisition gets to be a little more difficult,” Hood said. In smaller markets like Ashland, Ohio, or Grand Rapids, Mich., “these places have been far more manageable in terms of putting the pieces together.” “Obviously, one of the big challenges when one starts looking for 10 to 20 acres of land, the word gets out that it’s the Kroc money and people want to escalate the price to take advantage of the opportunity,” The Grand Rapids, Mich., Kroc Center reached its goal of raising $10 million for an endowment from less than 100 donors, and decided to boost the goal by $2.5 million. Hood said, adding that most of those land searches were going on two years ago. Still in the design and development phase, the Grand Rapids Kroc Center is slated to be 82,000 square feet on nearly 20 acres acquired near a creek in the heart of the city. But, that wasn’t the original location. Originally the plan was to build on four acres within Garfield Park but the Army backed off after objections from local residents. The media attention over the concerns, however, heightened public awareness about the project and its potential, he added. “To bring $30 million into our community, it created a great deal of interest and support.” The new location, only about a mile away from the original and near the Gerald Ford Nature Preserve, actually turned out to be a better fit, Ross said, because it’s in a little more needy area and allows for more space. NPT Idol Continued from page 7 “They have educated a generation of people,” said Shriver. Randy Jackson, a judge on the show, serves as STC’s first United States Programs Ambassador. “It raises the visibility that kids live in poverty all across the country.” But interest in the charities might wane, leaving no way for the organizations to contact American Idol donors since the list is not made available to them.“It’s hard to develop donors if you don’t know who they are,” said Tim Seiler, director of Public Service and The Fund Raising School at the Center on Philanthropy at Indiana University.“The response in a call-in program like that, a lot of times, is a spontaneous and impulsive one triggered by a stimulus -which in this case sounds like it’s celebrities. So the response might be as much to the celebrity as it is to the cause.” Sumkin said although CHF will not receive donor lists, working with American Idol opened up other opportunities for the organization.“It’s great for the perception of us in the nonprofit world,” said Sumkin, who likened the American Idol partnership as a “stamp of approval” when working with institutional donors.The organization was recently selected as a beneficiary of Fox Sports Supports, a new on-air charity awareness campaign. Fox will run CHF’s campaign during the 20082009 National Football League (NFL) season and postseason, ending with the National Football Conference (NFC) Championship Game. Celebrities affiliated with the beneficiary nonprofits came out to show support on Idol Gives Back. Actress Reese Witherspoon, a CDF board member, spoke on the organization’s behalf while actor Brad Pitt discussed Make It Right, his own initiative to rebuild the New Orleans Lower 9th Ward area decimated by Hurricane Katrina in 2005. Pre-taped appearances included presidential candidates Barack Obama, Hillary Clinton and John McCain and a pledge from British Prime Minister Gordon Brown for 20 million anti-malaria bed nets from the United Kingdom’s government. “We are learning how these charitable opportunities maximize our leverage,”said Sumkin, who was enthusiastic about starpowered donor events. “I hope that this continues. It will be a trend resurrected by American Idol and maybe we’ll see more of it.” NPT 12 JUNE 1, 2008 THE NONPROFIT TIMES www.nptimes.com http://www.theheritagecompany.com http://www.theheritagecompany.com http://www.nptimes.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - June 1, 2008

The NonProfit Times - June 1, 2008 First Kroc Center Set To Open It’s Layoffs And A Lawsuit At ARC In The Twin Cities Hospices Put On Life Support Contents Who...When...Where...How...What? Idol Charities Still Waiting For Funds Heck Of A Job Play On Words Make Endowments Pay Donor Management Software Who’s Next? Joining The Masses Online Email Evangelism Three Corners Business Briefs Fiduciaries And The 990 Calendar United Way Refocusing On Programs, Reducing Affiliates NPT Jobs Resource Directory

The NonProfit Times - June 1, 2008

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