The NonProfit Times - June 1, 2008 - (Page 4)

Who When Where How WHAT? No Longer Running ‘Bear’ • Dogs Enjoying Coffee On The Sofa • Sex Doesn’t Always Sell • Massachusetts Pay Caps Dogs Enjoying Coffee On The Sofa Pet products, home furnishings and coffee were among the best nonprofit brand extensions last year, according a recent survey. The ASPCA Collection, an assortment of pet travel and safety products, edged out the Smithsonian Collection, a line of home furnishings and accessories, in the fourth annual survey by TippingSprung, a New York City-based brand consulting firm. With nearly 800 respondents in the survey, the ASPCA Collection garnered 313 votes (40 A leash is among the percent) edging the Smithsonian’s 297 votes products available from the ASPCA. (38 percent) and outpacing the other two choices. In a distant third was PBS Blend, which is made in association with Green Mountain Coffee, with 119 votes (15 percent). The Humane Society of the United States and its Humane Wireless -- a wireless communications plan in which 10 percent of charges go to the nonprofit -- received the remaining 56 votes (7 percent). Previous winners of the survey include the American Red Cross emergency radios (2006 which won the best overall brand extension that year), and National Geographic on Google Earth (2005). “When nonprofits attach their names to brand extensions that are a good fit with their organizational mission and values, they can build brand recognition and significant revenue,” said Martyn Tipping, one of the survey’s authors and president of TippingSprung, which along with Brandweek magazine produced the survey. TippingSprung launched its first brand-extension survey in 2004.The 2007 survey, which was compiled at the end of last year, was sent to more than 25,000 branding and marketing professionals and received 785 responses. -- MARK HRYWNA No Longer Running ‘Bear’ Add Teddy Mather to the list that already includes Mitt Romney, Bill Richardson and Mike Huckabee. Truth be told, Mather faced an uphill climb since he was a oneissue candidate (making national parks a priority) and has faded out of the campaign for President of the United States. Oh, and he’s also a guy in a bear suit as part of an awareness campaign by the National Parks Conservation Association (NPCA), which celebrates its centennial in 2016. He’s named for President Teddy Roosevelt and Stephen Mather, the first National Park Service director and founder of the NPCA. Not unlike other, human candidates, Teddy had a campaign Web site, even incorporating campaign ads and testimonials, as well as a blog to provide updates on activities. Teddy appeared at a global warming forum this past December to get the attention of participants -- Sens. Hillary Clinton and John Edwards and Rep. Dennis Kucinich -- but was rebuffed at the door by the U.S. Secret Service. The incident garnered some media attention for Teddy, who was able to present a 50,000-signature petition to the presidential candidates. “The goal was to get the candidates to talk about the national parks, and we achieved that to some extent,” said Dionna Humphery, NPCA’s associate director advocacy. Will NPCA continue to focus the candidates on the national parks? Does a bear, you know, in the woods? -- MARK HRYWNA No Sales. Now That’s Shocking Seven middle-age moms in Spain can tell you sex doesn’t always sell. The moms tried to raise money for their children’s small school by posing for a sexy calendar. But now the moms have 5,000 unsold copies and almost $16,000 in debt. “We are selling some calendars and with a bit of luck and maybe we can support out of this debt,” said Rose Garin, in an email to The NonProfit Times. “We have much to be thankful to the American people [for] your help.”She wrote that they are getting requests for the calendars from the United States and are receiving messages of support and “much affection.” The mothers from Serradilla del Arroyo blame missing the Christmas shopping season and not their photos, which features the group garnished in tinsel. One mom drapes fox fur around her body and poses with a shotgun while two other mothers discreetly hide behind umbrellas sitting on a picnic table. The mothers created the calendar to raise money for a cramped elementary school, with only one teacher for the seven children ages 7 to 11. The distributor filed a complaint that the women were behind on payments, sparking a media flurry that renewed interest in the calendar. A comparable campaign by women in their mid-40s to 60s in Yorkshire, England to raise money for cancer research sold 800,000 calendars and inspired the 2003 film “Calendar Girls.” A tourism Web site is selling the calendar at www.ctrlacasadelmedico.com -- MICHELE DONOHUE Pay Caps Sought In Massachusetts Seven-figure pay packages for hospital CEOs in Massachusetts have sparked a debate about capping nonprofit compensation. State Sen. Mark Montigny (D-New Bedford) presented a bill to cap nonprofit CEO salaries at $500,000 for nonprofits with annual revenue exceeding $1 billion. “You can’t do God’s work on a banker’s salary. It just shouldn’t work that way,” said Montigny, according to the Boston Herald. The bill comes as residents are battling health-care premium spikes and slashed benefits while CEOs at Boston hospitals received 13 to 46 percent pay increases. Hospital officials said the pay hikes help retain executive talent who could make more at for-profit jobs. The packages include retirement payments, performance bonuses and expense accounts and are determined by hospital boards. Some of the high-paid executives include Boston Medical Center CEO Elain Ullian, who makes $1.3 million, a 46-percent increase from 2004 to 2006, and Partners for Healthcare CEO James Mongan, who pulled in $1.96 million during 2006. “If this were a discussion on a for-profit business paying its executive salary, I wouldn’t be here before the judiciary committee,” said Montigny at the hearing. “These are charities that receive tax benefits and…I’m simply saying that at a time when people cannot afford to pay their premiums, we should be looking at this.” 4 JUNE 1, 2008 THE NONPROFIT TIMES www.nptimes.com http://www.ctrlacasadelmedico.com http://www.nptimes.com

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The NonProfit Times - June 1, 2008 First Kroc Center Set To Open It’s Layoffs And A Lawsuit At ARC In The Twin Cities Hospices Put On Life Support Contents Who...When...Where...How...What? Idol Charities Still Waiting For Funds Heck Of A Job Play On Words Make Endowments Pay Donor Management Software Who’s Next? Joining The Masses Online Email Evangelism Three Corners Business Briefs Fiduciaries And The 990 Calendar United Way Refocusing On Programs, Reducing Affiliates NPT Jobs Resource Directory

The NonProfit Times - June 1, 2008

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