The NonProfit Times - June 15, 2008 - (Page 9)

CALENDAR JUNE 16-19 Philanthropic Service for Institutions will hold the PSI 2008 International Conference on Philanthropy & Leadership Symposium in Tucson,Ariz., at the JW Marriott Starr Pass Resort & Spa. Info:www.psiconference.com 19-20 The American Institute of Certified Public Accountants will hold its annual National Not-For Profit Industry Conference at the Gaylord National Hotel, Prince George’s County, Md. Info: www.aicpa.org 19-21 dmdays, New York Conference and Expo, will be held at the Jacob K. Javits Convention Center in New York City. Info: www.the-dma.org JULY 14-16 The American Marketing Association’s nonprofit conference will be held in Washington, D.C., at the Mandarin Oriental Washington Hotel. Info: www.marketingpower.org 23-25 The 2008 Bridge To Integrated Marketing and Fundraising Conference, sponsored by the Washington, D.C. Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington, will be held at the Hilton Washington, D.C. Info: www.bridgeconf.org AUGUST 14-15 The Direct Marketing Association Nonprofit Federation will hold its 2008 NY Nonprofit Conference at the Waldorf=Astoria Hotel in New York City. Info: www.federationofnonprofits.org 16-19 ASAE & The Center for Association Leadership will hold its annual meeting and exposition in San Diego. Info: www.asaeannualmeeting.org MULTI-CHANNEL Continued from page 8 18-19 The American Institute of Certified Public Accountants will hold the first of two National Governmental Accounting And Auditing conferences, this time in Washington, D.C. Info: www.aicpa.org SEPTEMBER 7-9 The Nonprofit Risk Management Center, in conjunction with the Minnesota Council of Nonprofits, will hold a three-day Risk Management and Finance Summit For Nonprofits in Minneapolis. Info: www.nonprofitrisk.org 22-23 The American Institute of Certified Public Accountants will hold the second of two National Governmental Accounting And Auditing conferences, this time in Denver. Info: www.aicpa.org 24-28 The Association for Healthcare Philanthropy will hold its annual international conference in Chicago at the Sheraton Chicago Hotel & Towers. Info: www.ahp.org 28-Oct. 1 The National Catholic Development Conference will hold its annual conference in Orlando, Fla., at the Contemporary Walt Disney Hotel. Info: www.ncdc.org Calendar, page 15 ing for your organization. It’s about creating an integrated, multi-channel fundraising campaign that features online video. And with DMIOV at the center of your direct response strategy, you use your direct mail to invite people to visit an online landing page to experience the power of your video. And now that you’ve created the video and landing page, you’re just a step away from developing an email with that same video component.Why not create an online ad at your Web site that links to the landing page and video? Or, place those ads on other Web sites, such as blogs, that are sympathetic to your mission? When an organization has a message to get out, the images, sounds, and actions of video can make that message more powerful and more memorable than almost any other medium. DMIOV combines offline, online, and video in a way that provides for a deeper experience -- and a stronger donor relationship -- than can come from periodic direct mail efforts alone.And, the insanity will finally stop. NPT Chip Grizzard is chief executive officer of the Grizzard Communications Group in Atlanta. His email is chip.grizzard@grizzard.com JUNE 15, 2008 THE NONPROFIT TIMES www.nptimes.com 9 http://www.marketingpower.org http://www.psiconference.com http://www.bridgeconf.org http://www.aicpa.org http://www.federationofnonprofits.org http://www.the-dma.org http://www.asaeannualmeeting.org http://www.aicpa.org http://www.nonprofitrisk.org http://www.aicpa.org http://www.ahp.org http://www.ncdc.org http://www.insurancefornonprofits.org http://www.insurancefornonprofits.org http://www.nptimes.com

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The NonProfit Times - June 15, 2008 Fundraising Fizzles For Myanmar And China Complaints Filed Against Grant Institute Nonprofit Styles Aren't Out Of Fashion Contents Lights. Camera. Action. Calendar New Boss At Gates Approaching Businesses Big Isn't Always Better Obama And You 'Always Do Right' New Boss At NCNA Three Networks Will Air $100 Million Cancer Fundraiser NPT Jobs Resource Directory

The NonProfit Times - June 15, 2008

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