The NonProfit Times - July 1, 2008 - (Page 12)

GENERAL RAMBLINGS PAUL CLOLERY The Wrong Arguments Charitable marketplace is gathering when it should be hunting CALENDAR JULY 14-16 The American Marketing Association’s nonprofit conference will be held in Washington, D.C., at the Mandarin Oriental Washington Hotel. Info: www.marketingpower.org 23-25 The 2008 Bridge To Integrated Marketing and Fundraising Conference, sponsored by the Washington, D.C. Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington, will be held at the Hilton Washington, D.C. Info: www.bridgeconf.org AUGUST 14-15 The Direct Marketing Association Nonprofit Federation will hold its 2008 NY Nonprofit Conference at the Waldorf=Astoria Hotel in New York City. Info: www.federationofnonprofits.org 16-19 ASAE & The Center for Association Leadership will hold its annual meeting and exposition in San Diego. Info: www.asaeannualmeeting.org 18-19 The American Institute of Certified Public Accountants will hold the first of two National Governmental Accounting And Auditing conferences, this time in Washington, D.C. Info: www.aicpa.org SEPTEMBER 7-9 The Nonprofit Risk Management Center, in conjunction with the Minnesota Council of Nonprofits, will hold a three-day Risk Management and Finance Summit For Nonprofits in Minneapolis. Info: www.nonprofitrisk.org 22-23 The American Institute of Certified Public Accountants will hold the second of two National Governmental Accounting And Auditing conferences, this time in Denver. Info: www.aicpa.org 24-28 The Association for Healthcare Philanthropy will hold its annual international conference in Chicago at the Sheraton Chicago Hotel & Towers. Info: www.ahp.org 28-Oct. 1 The National Catholic Development Conference will hold its annual conference in Orlando, Fla., at the Contemporary Walt Disney Hotel. Info: www.ncdc.org OCTOBER T he arm waving and running around with an eye to the sky as if the heavens were falling because of Blackbaud’s announced offer to buy online fundraising vendor Kintera have been fairly amusing. The intended marriage of the two brought more relative hoopla than the impending nuptials of Ellen DeGeneres and her girlfriend Portia deRossi. No doubt someone is thumbing through statutes to see in which states such a coupling would be illegal, of Blackbaud/Kintera, not DeGeneres/deRossi. Phrases and words such as “monopoly,” “open approach”and “diminished software options” have all been used by various number of donors continues to decline while the amount given continues to march upward. This trend is not going to continue as a greater percentage of the population declines to give. Charities have themselves to blame.The argument is that the best donor prospect is someone who has always given because the person is philanthropically inclined. That flies in the face of other survey data which shows that the primary reason people give is because they are asked. Yes, continuing to mine the fields for those new donors who will generate $50 or less is expensive. But the long-term, lifetime giving of those new donors will be worth the work. competitors opposed to the Blackbaud and Kintera deal. This is not a defense of the deal. But to suggest a monopoly by Blackbaud is absurd. Perhaps some of these folks should use the accounting components of their software to do the math. When the two firms eventually marry, Blackbaud it will have 24,000 clients of the roughly 2 million organizations in the nonprofit world. Sure, a vast majority of charities are not really a market for most software. Blackbaud projects the “addressable” market to be 360,000 organizations. If you do the math, Blackbaud’s market penetration is 6.66%. Don’t even go there. Many vendors to the sector, just like the charities they serve, spend too much time trying to lure business or donors from others when instead they should be focused on expanding the market. The same can be argued when examining the new Giving USA statistics. The The population is shifting. With the government clamping down on immigration and the kids of Baby Boomers having fewer kids of their own, the bubble is about 10 years away from bursting. It will come back in about 15 years but there is going to be a period where getting $1 more won’t be the goal.The goal will be to retrench and for services to be more focused, which is where donors are going anyway. There’s an old economics theory that the way to survive an economic downturn is to sell your way out of it. In the case of charities, it’s investing in finding people who have not yet been asked to the dance. ••• A note of congratulations to NPT Senior Editor Mark Hrywna who led our NPT 100 coverage for the November 1 issue which took a business reporting award from the Society of Professional Journalists - NJ chapter. NPT 12-15 The International Catholic Stewardship Council will hold its annual conference in Chicago at the Hyatt Regency. Info: www.catholicstewardship.org 13-15 Gifts In Kind International will hold a conference on product philanthropy, “Innovation in Product Giving: Creating Value for Business and Community,” at the Westin Alexandra Hotel in Alexandria,Va. Info: www.giftsinkind.com 14-17 The 28th annual International Fundraising Congress will be held at the Leeuwenhorst Hotel in The Netherlands. Info: www.fundraisingcongress.org 22-25 The National Committee On Planned Giving will hold its National Conference on Planned Giving in Denver at the Hyatt Regency. Info: www.ncpg.org NOVEMBER 4-7 Business for Social Responsibility will hold its annual conference in New York City at the Grand Hyatt Hotel. Info: www.bsr.org 9-11 Independent Sector will hold its annual conference in Philadelphia at the Marriott Downtown. Info: www.independentsector.org To have your event considered for this column, fax the information to (973) 401-0404. Send information at least eight weeks before the event. To receive MOBILE ALERTS from THE NONPROFIT TIMES text the word NPTIMES to 85944 JULY 1, 2008 THE NONPROFIT TIMES www.nptimes.com 12 http://www.marketingpower.org http://www.bridgeconf.org http://www.federationofnonprofits.org http://www.asaeannualmeeting.org http://www.aicpa.org http://www.nonprofitrisk.org http://www.aicpa.org http://www.ahp.org http://www.ncdc.org http://www.catholicstewardship.org http://www.giftsinkind.com http://www.fundraisingcongress.org http://www.ncpg.org http://www.bsr.org http://www.independentsector.org http://www.nptimes.com http://www.nptimes.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - July 1, 2008

The NonProfit Times - July 1, 2008 Time to Let GO Sparks Flying From Blackbaud's Bid For Kintera Holiday Jeer Contents Who...When...Where...How...What? The Wrong Arguments Calendar Measure the Unmeasureable Getting Good Advice We Barely Got to Know You Special Report: Giving USA Shows Bequests, Foundations Boosted Otherwise Flat Giving to 306 Billion Dollars National Benchmarking Nothing Is Forever Diversified Planet Business Briefs NPT Jobs Resource Directory Bridge Map Insert

The NonProfit Times - July 1, 2008

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