The NonProfit Times - July 15, 2008 - (Page 17)

AWARDS Cause Marketing Winners For-profits and nonprofit team up for winning campaigns CALENDAR JULY 23-25 The 2008 Bridge To Integrated Marketing and Fundraising Conference, sponsored by the Washington, D.C. Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington, will be held at the Hilton Washington, D.C. Info: www.bridgeconf.org AUGUST 14-15 The Direct Marketing Association Nonprofit Federation will hold its 2008 NY Nonprofit Conference at the Waldorf=Astoria Hotel in New York City. Info: www.federationofnonprofits.org 16-19 ASAE & The Center for Association Leadership will hold its annual meeting and exposition in San Diego. Info: www.asaeannualmeeting.org 18-19 The American Institute of Certified Public Accountants will hold the first of two National Governmental Accounting And Auditing conferences, this time in Washington, D.C. Info: www.aicpa.org SEPTEMBER 7-9 The Nonprofit Risk Management Center, in conjunction with the Minnesota Council of Nonprofits, will hold a three-day Risk Management and Finance Summit For Nonprofits in Minneapolis. Info: www.nonprofitrisk.org 22-23 The American Institute of Certified Public Accountants will hold the second of two National Governmental Accounting And Auditing conferences, this time in Denver. Info: www.aicpa.org 24-28 The Association for Healthcare Philanthropy will hold its annual international conference in Chicago at the Sheraton Chicago Hotel & Towers. Info: www.ahp.org 28-Oct. 1 The National Catholic Development Conference will hold its annual conference in Orlando, Fla., at the Contemporary Walt Disney Hotel. Info: www.ncdc.org E quipping classrooms, renovating homes for disabled veterans, fighting climate change and providing the needy with winter coats are among the many challenges tackled by the winners of the sixth annual Cause Marketing Halo Awards. The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up,” said David Hessekiel, president of Cause Marketing Forum, Inc., the program’s organizer.“It’s a competition in which we all win.” Cause marketing is the strategy of building mutually beneficial alliances between companies and causes. The Cause Marketing Forum also announced that McDonald’s Corporation and St. Jude Children’s Research Hospital each received Cause Marketing Golden Halo Awards for their leadership in this fast-growing field. Some 16 category-specific awards were presented at the Cause Marketing Halo Awards luncheon at the Westin Chicago River North on May 29 to campaigns that occurred in whole or in part in 2007. The winners include: ■ Best Environmental/Wildlife Campaign Gold: “Chase The Extraordinary” InterContinental Hotels Group Silver: “Esurance – Save Our Selves,” Esurance and Live Earth ■ Best Health Campaign Gold: “Skin Cancer Takes Friends,” Proctor & Gamble’s Olay and the American Society for Dermatologic Surgery Silver: “Albertsons Healthy Eaters,” SUPERVALU Inc./Albertsons ■ Best Social Service/Education Campaign Gold: “National Vocabulary Championship,” GSN, the Network for Games Silver: “The 50 Million Pound Challenge,” State Farm Insurance ■ Best Joint Message Promotion Gold: “Destination Joy Presented by Lay’s,” Frito-Lay and Make-A-Wish Foundation of America Silver: “Esurance – Save Our Selves,” Esurance and Live Earth ■ Best Print Creative Gold: “Gifts for Greater Good,” Target Corp.,The Salvation Army and St. Jude Children Research Hospital Silver: “The Pedigree Adoption Drive,” Pedigree ■ Best Transactional Campaign Gold: “Heroes at Home,” Sears Holding Co. and Rebuilding Together Silver: “Crate and Barrel Distribution of DonorsChoose.org Gift Certificates,” Crate and Barrel and DonorsChoose.org ■ Best Cause Marketing Event Gold: “Live Earth:The Concerts for a Climate in Crisis,” Live Earth Silver: “A Day Made Better,” OfficeMax and Adopt-A-Classroom ■ Best National/Local Integration Gold: “Warm Coats and Warm Hearts Drive,”ABC News’“Good Morning America”, Burlington Coat Factory and One Warm Coat Silver: “Lets All Play…It Matters,” Hasbro and Boundless Playgrounds To have your event considered for this column, fax the information to (973) 401-0404. Please send the information at least eight weeks before the event. Coming August 1 TRAVEL GUIDE find out more at www.nptimes.com JULY 15, 2008 THE NONPROFIT TIMES www.nptimes.com 17 http://www.bridgeconf.org http://www.federationofnonprofits.org http://www.asaeannualmeeting.org http://www.aicpa.org http://www.nonprofitrisk.org http://www.aicpa.org http://www.ahp.org http://www.ncdc.org http://www.cpa2biz.com/conferences http://DonorsChoose.org http://DonorsChoose.org http://www.nptimes.com http://www.cpa2biz.com/conferences http://www.cpa2biz.com/conferences http://www.nptimes.com

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The NonProfit Times - July 15, 2008 Web Triggers Direct Mail Response Limited 'Face' Time Building Vs. Blowing Up Contents 'Mark'ed Man Who Are They? Making The Case Predictive Modeling Business Briefs Awards Calendar NPT Jobs Resource Directory

The NonProfit Times - July 15, 2008

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