The NonProfit Times - October 15, 2008 - (Page 1)

The Leading Business Publication For Nonprofit Management • www.nptimes.com • $6.00 U.S. October 15, 2008 Charities Hope To Rev Giving Engines Of NASCAR Fans BY MARK HRYWNA When To Say ‘Thanks’ Is it good ‘cents’ or ‘sense’ when deciding who gets acknowledged? BY MICHELE DONOHUE hen Greg Wilson, director of development of the Sisters of the Order of St. Basil the Great in Jenkintown, Pa., found a bulk mail container in his office he knew there was a problem. The organization was sending its thank you letters to direct mail donors via bulk mail.They had been waiting until they had enough letters and then sending them all out at once in an attempt to save money. The organization was not responding at all to gifts of $5 or less.“We reversed the practice about a year ago.There had been a minimum and we sent out our acknowledgements 3rd Class/Nonprofit Bulk,” said Wilson. “This was changed to all gifts are acknowledged within 24-48 hours of arriving in the development office and Thank You, page 8 W ith the popularity and exposure of auto racing soaring the past decade, everyone’s trying to reach the key demographics within the NASCAR fan base. Auto racing is no stranger to sponsorships, with company logos plastered all over cars, racetracks and no stitch left uncovered on driver’s duds. But even nonprofits are starting to get in on the action. NASCAR (which stands for National Association for Stock Car Auto Racing) begins its season in February and at least three national nonprofits have boosted their visibility. The NASCAR Foundation was started in January 2006 to assist drivers and tracks with their foundations and enhance the NASCAR, page 6 W Wall Street Meltdown Will Hit Charities When Cash Is Most Needed BY MARK HRYWNA onprofits can expect to get hit from all sides when it comes to the most recent meltdown in the financial sector. Douglas Bauer, senior vice president at Rockefeller Philanthropy Advisors, calls it a “triple whammy” for nonprofits as a result of the historic collapses of some of the nation’s oldest financial service firms.The “triple whammy” is the potential decline in revenue for nonprofits from three major players – government, corporate and individual donors – all stemming from the same crisis: the housing and subprime mortgage market collapse. Generous corporate givers might pull back on giving as companies try to survive, while nonprofits can expect less from government since state and city tax revenues will take a huge hit with financial firms losing billions in mortgage losses. And with thousands of positions to be cut at these firms, individuals certainly can’t be counted on to give as much as in recent years. Meltdown, page 7 N Paul Newman Page 4 http://www.nptimes.com http://cardpartner.com http://cardpartner.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - October 15, 2008

The NonProfit Times - October 15, 2008 Wall Street Meltdown Charities Hope To Rev Giving When To Say 'Thanks' Contents Paul Newman: It Was Always His 'Own' Safe Donations Uneven Performance Answering Donors' Questions Business Briefs Going Back To School Doesn't Require A Classroom Anymore Webinars Bring Professional Training To The Office Should The Ungodly Bright Lead Philanthropy? The Tough Economy Calendar NPT Jobs Resource Directory

The NonProfit Times - October 15, 2008

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