The NonProfit Times - November 1, 2008 - (Page 32)

THE 2008 NPT TOP 100 National September 11 Memorial & Museum Finds Its Footing BY CRAIG CAUSER T he families of those who died during the September 11, 2001 terrorist attacks at the World Trade Center in New York City have been waiting for some time for a memorial that properly commemorates those lost on that unimaginable day. If the 2008 NPT 100 is any indication,that memo- rial is well under way to becoming a reality. The National September 11 Memorial & Museum at the World Trade Center has made its first appearance in the NPT 100, coming in at No. 87 due to a 68-percent spike in total revenue, up from $115.8 million in FYE 2006 to $194.8 million in FYE 2007.While public support grew by a very healthy $28.5 million, to $135 million, gov- ernment support was up a whopping 587 percent from the prior year, rocketing from $8 million to $55.2 million, due in large part to two grants -- one from the State of New York and the other from the federal government. “We have a federal grant from the U.S. Department of Housing and Urban Development (HUD) and we record the revenue “Our passion for not-for-profit organizations can lift your spirits too.” as we expend money for the purpose as intended.We’re using it for the construction. It really correlates with the construction we’re doing on our capital project,” explained David Langford, vice president for finance at the National September 11 Memorial & Museum at the World Trade Center.“Those figures will increase in fiscal 2008 and it will continue to increase.The total grant is for $250 million.” A $5-million grant was made available by the state in 2005 and was restricted for marketing purposes. The organization used that money to stage a traveling 25state tour that provided people the opportunity to sign a steel beam from the World Trade Center. “There was an accompanying exhibition with the beam,” added Michelle Breslauer, the organization’s public affairs and communications manager.“It was really an awareness tour. By going to 25 states we wanted the American public to participate in building the memorial.We were accept- GREEN Continued from page 30 At Grant Thornton, we understand the complex business issues facing today’s not-for-profit organizations. Our industry-focused professionals work to keep you informed of tomorrow’s issues today. Passion for serving clients, technical expertise and partner involvement have been the hallmark of Grant Thornton LLP in the U.S. for more than 80 years. Call Frank Kurre, national managing partner, not-for-profit industry practice, at 212.542.9530 or visit us as www.GrantThornton.com/nfp. Find out how it feels to work with people who love what they do! Audit • Tax • Advisory Higher Education | Associations | Religious Organizations | Social Services | Health Care | Foundations | Cultural Organizations www.GrantThornton.com $30.3-million boost for a haul of $90.2 million in public support. The only hiccup in the catagory came from The Nature Conservancy (TNC).TNC scored a 1-percent rise in total revenue to $1.02 billion but its public support declined 6 percent, from $517.9 million in fiscal 2006 to $485.1 million in fiscal 2007. The dip was a result of a record year in fiscal 2006,partly due to a significant bequest distribution as well as the culmination of a major, multi-year fundraising challenge, according to Amy Golden, acting chief marketing membership and philanthropy officer at TNC. In contrast, FYE 2007 was a planning year, between fundraising campaigns and organization-wide “challenge”opportunities, she added. Even with an inevitable slide that comes from following a record year,TNC was still able to grow its total revenue through a diversified plan. “We have deep program strategies at every donor level -- from membership to major gifts, to principle gifts and planned giving -- to protect us from the volatility of the economy,” Golden replied. Despite an economy that depressed the green in people’s pockets, the numbers show that donors remained unwavering when it came to green issues in fiscal 2007. 32 NOVEMBER 1, 2008 THE NONPROFIT TIMES www.nptimes.com http://www.GrantThornton.com http://www.GrantThornton.com/nfp http://www.GrantThornton.com http://www.nptimes.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - November 1, 2008

The NonProfit Times - November 1, 2008 Reach Out Community Investment Loans Agencies Aim For Back Office Savings Contents Page 4 Special Report: An In-Depth Study of America's Largest Profits Charity Accounts Foretold Ecomonic Meltdown Liquid Assets Groups Shaving Expenses With An Eye Toward ROI Green Is Good Governance Becoming Institutionalized National September 11 Memorial & Museum Finds Its Footing NPT 100 Groups Turning Real Estate Into Cash NPT 100 Investments Beat Broader Market The NPT Power & Influence Top 50 Gala Calendar NPT Jobs Resource Directory

The NonProfit Times - November 1, 2008

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