The NonProfit Times - November 1, 2008 - (Page 33)

THE 2008 NPT TOP 100 some kind of preparation for the anniversary and the organization takes advantage of that awareness by spiking its direct mail around that period, he added. The museum plans to expand its direct mail program, which raised less than half a million dollars last year, as it gets closer to the opening. The nonprofit’s total expenses increased to coincide with its revenue growth. The approximately $6.6 million FYE 2006 figure increased 90 percent to $12.5 million in FYE 2007. As the nonprofit expected, fundraising expenses saw the biggest spike -- a 328-percent increase from $1.2 million to $5.2 million. Progress has manifested itself in more ways than stout numbers on a balance sheet. The footings for the foundation for the memorial and museum have been laid and on Sept. 2 the first steel columns were erected in the northeast corner of the North Tower footprint, where the north pool of the memorial fountains will stand. Constructing the steel for the project will continue during the next year leading to the building out of the structure of the memorial and the plaza. While the project is a few years away from completion, the organization is pleased with the current status of both its fundraising and construction achievements. “In April, we met our first phase goal, which was $350 million,” Breslauer said. “We’ve begun a $25-million second phase campaign that is geared toward the endowment and the museum’s exhibition costs. We are working with the Port Authority of New York and New Jersey on the completion date.They are the builders of the project and they set the construction schedules. Right now they are evaluating all of the deadlines for all of the projects and they anticipate a 2011 completion date for the memorial.” NPT ing donations but it wasn’t our primary objective. No matter what state we went to during the tour, we found that people were so closely affected by the events of September 11. They didn’t feel like it was only a New York or East Coast event in any way. Every community that we’ve reached out to has been supportive of this project.” The awareness tour might not have had donations in mind as its primary goal but the organization’s overall public support numbers grew 27 percent, or $28.5 million, from $106.8 million in FYE 2006 to $135.3 million in FYE 2007, nearly all of which came from major gifts, of $1 million or more. Less than $500,000 was through direct mail efforts. The memorial and museum experiences a spike in fundraising around its anniversary date each year, which usually lasts until some time in December, according to Langford, since there is much more public attention on the project at that time. People are usually involved in “We have not seen any falloff in our easement program,” DU’s Thiel said. “The people with wealth who have these major land holdings, while they certainly feel the effects of the current economy, they’re involved in very long-term, estate protection issues. Conversation easements are just one component of larger estate planning. These folks are going to plan and execute in any economy,” he said. “Going green” and environmental issues continue to be a hot topic in the mainstream media, which also helps to fuel the philanthropic fires,the WWF’s Sheerin said. “I’ve been involved with conservation for 15 years and I don’t think any of us have seen this kind of interest since Earth Day started in the ‘70s,” said Sheerin, who also spent time at TNC.“It’s been remarkable, just the groundswell of interest when you look at the amount of major publications that have ‘green’ issues and the interest in hybrid vehicles -- it’s just a huge amount of public interest. What all of the environmental groups have been able to do is get out there with their message in a way that’s been embraced beyond what it was before. I think that for all of these environmental groups it’s an exciting time right now.” NPT NOVEMBER 1, 2008 THE NONPROFIT TIMES www.nptimes.com 33 http://www.theheritagecompany.com http://www.theheritagecompany.com http://www.nptimes.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - November 1, 2008

The NonProfit Times - November 1, 2008 Reach Out Community Investment Loans Agencies Aim For Back Office Savings Contents Page 4 Special Report: An In-Depth Study of America's Largest Profits Charity Accounts Foretold Ecomonic Meltdown Liquid Assets Groups Shaving Expenses With An Eye Toward ROI Green Is Good Governance Becoming Institutionalized National September 11 Memorial & Museum Finds Its Footing NPT 100 Groups Turning Real Estate Into Cash NPT 100 Investments Beat Broader Market The NPT Power & Influence Top 50 Gala Calendar NPT Jobs Resource Directory

The NonProfit Times - November 1, 2008

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