The NonProfit Times - December 1, 2008 - (Page 1)

The Leading Business Publication For Nonprofit Management • www.nptimes.com • $6.00 U.S. December 1, 2008 A Nation Of Volunteers NPT EXECUTIVES OF THE YEAR shine spotlight on national service BY CRAIG CAUSER T he ServiceNation Summit had all the trapping of a VIP experience.There were the Hollywood stars, the top-tier politicians at a New York City venue that was covered by the major networks. The September 11 and 12 event was headlined by both major party presidential candidates, Sen. John McCain and then senator and now President-Elect Barack Obama. It was loud in rallying bipartisan support for the Serve America Act, which aims to create governmental support for service through programs in both the public and private sectors. Prior to the summit, bringing together Democrats, Republicans, large corporations, and a diverse population of nonprofits beneath one banner during a presidential campaign cycle was about as likely as talk radio arch conservative Sean Hannity saying something nice about comedian and Democrat Senate candidate Al Franken. Despite logistical and partisan hurdles, six executives were essential in organizing the event and galvanizing a coalition of more than 120 groups. For their dedication toward promoting a national service agenda, John Bridgeland, president and CEO of Civic Enterprises, Michael Brown, co-founder and CEO of City Year, Vartan Gregorian, president of the Carnegie Corporation of New York,Alan Khazei, founder and CEO of Be the Change, Michelle Nunn, president and CEO of the Points of Light Institute, and Richard Stengel, managing editor of TIME magazine, have been selected the 2008 NonProfit Times Executives of the Year. The seeds of the ServiceNation Summit were unknowingly planted years ago through a series of professional a personal relationships. Khazei co-founded City Year with Brown and led the organization with him before creating Be the Change in 2007. Khazei and Bridgeland had already formed a longtime friendship when Khazei approached Bridgeland about a strategy of engaging grasstops and grassroots organizations and building coalitions around service ideas that would including potential summits designed to bring leaders together. Bridgeland saw the parallels with a preVolunteers, page 6 2008 The Year In Review Special Report begins on Page 17 Nonprofits Start Franchising BY TOM POPE I t’s not unusual for a nonprofit to do a lot of mailings. It is uncommon when the charity is mailing for someone else, such as what Woburn, Mass.-based nonprofit CMARC is doing after it purchased an advertising direct mail franchise. CMARC bought the franchise from Garden Grove, Calif.-based direct marketing firm Money Mailer. CMARC plans to turn one of the staff community contact people into a sales person who aids businesses with direct mail options. The range of business franchises that nonprofits operate seems to be getting wider -- from the well-known Ben & Jerry’s ice cream Partner Shops to nonprofits installing wheelchair ramps and delivering candy baskets. CMARC’s deal will probably break even this year and managers hope it will bring in between $200,000 and $300,000 annuFranchising, page 8 http://www.nptimes.com http://www.cardpartner.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - December 1, 2008

The NonProfit Times - December 1, 2008 Contents A Nation of Volunteers Nonprofits Start Franchising Page 4 Tidings Of Good Cheer Donor-Restricted Endowments Membership Revenue Isn’t Free Divining A Skills Set Special Report: 2008 The Year in Review The Revised 990 Giving And The Economy Annual Buyers Guide Advertiser Index NPT Jobs Resource Directory

The NonProfit Times - December 1, 2008

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