The NonProfit Times - December 1, 2008 - (Page 3)

Editor-in-Chief Paul Clolery ednchief@nptimes.com Senior Editor Mark Hrywna mark@nptimes.com Staff Writer Michele Donohue michele@nptimes.com Contributing Editors Harvey Berger Craig Causer Susan Ellis Herschell Gordon Lewis Chip Grizzard Thomas A. McLaughlin Tim Mills-Groninger Jon Van Til Mal Warwick President John D. McIlquham Publisher Willy Morgan willy@nptimes.com Business Manager Barbara Nastasi bizmngr@nptimes.com Production Manager Jeff Nisbet production@nptimes.com Webmaster Lisa Marie Pinto webmaster@nptimes.com Advertising Kim Kastner Traffic Manager Kim@nptimes.com Circulation Manager Richard Rukaniec rrukaniec@optonline.net Marketing Director Teresa Krueger teresa@nptimes.com Account Manager Scott Vail scott@nptimes.com Classified Manager Ellen Helms ellen@nptimes.com www.nptjobs.com Corporate John McIlquham President & CEO Paul Clolery Vice President/Editorial Director Willy Morgan Publisher In This Issue December 1, 2008 Vol. 22 No. 23 SPECIAL REPORT 2008 A Nation Of Volunteers BY CRAIG CAUSER TheYear In Review 17 December 1, 2008 through a series of professional a personal relationships. Khazei co-founded City Year with Brown and led the organization with him before creating Be the Change in 2007. Khazei and Bridgeland had already formed a longtime friendship when Khazei approached Bridgeland about a strategy of engaging grasstops and grassroots organizations and building coalitions around service ideas that would including potential summits designed to bring leaders together. Bridgeland saw the parallels with a preVolunteers, page 6 UP FRONT 4 The Leading Business Publication For Nonprofit Management • www.nptimes.com • $6.00 U.S. A Nation Of Volunteers NPT EXECUTIVES OF THE YEAR shine spotlight on national service BY CRAIG CAUSER he ServiceNation Summit had all the trapping of a VIP experience.There were the Hollywood stars, the top-tier politicians at a New York City venue that was covered by the major networks. The September 11 and 12 event was headlined by both major party presidential candidates, Sen. John McCain and then senator and now President-Elect Barack Obama. It was loud in rallying bipartisan support for the Serve America Act, which aims to create governmental support for T service through programs in both the public and private sectors. Prior to the summit, bringing together Democrats, Republicans, large corporations, and a diverse population of nonprofits beneath one banner during a presidential campaign cycle was about as likely as talk radio arch conservative Sean Hannity saying something nice about comedian and Democrat Senate candidate Al Franken. Despite logistical and partisan hurdles, six executives were essential in organizing the event and galvanizing a coalition of more than 120 groups. For their dedication toward promoting a national service agenda, John Bridgeland, president and CEO of Civic Enterprises, Michael Brown, co-founder and CEO of City Year, Vartan Gregorian, president of the Carnegie Corporation of New York,Alan Khazei, founder and CEO of Be the Change, Michelle Nunn, president and CEO of the Points of Light Institute, and Richard Stengel, managing editor of TIME magazine, have been selected the 2008 NonProfit Times Executives of the Year. The seeds of the ServiceNation Summit were unknowingly planted years ago Nonprofits Start Franchising BY TOM POPE 2008 The Year In Review Special Section begins on Page 17 Nonprofits Start Franchising BY TOM POPE I t’s not unusual for a nonprofit to do a lot of mailings. It is uncommon when the charity is mailing for someone else, such as what Woburn, Mass.-based nonprofit CMARC is doing after it purchased an advertising direct mail franchise. CMARC bought the franchise from Garden Grove, Calif.-based direct marketing firm Money Mailer. CMARC plans to turn one of the staff community contact people into a sales person who aids businesses with direct mail options. The range of business franchises that nonprofits operate seems to be getting wider -- from the well-known Ben & Jerry’s ice cream Partner Shops to nonprofits installing wheelchair ramps and delivering candy baskets. CMARC’s deal will probably break even this year and managers hope it will bring in between $200,000 and $300,000 annuFranchising, page 8 COLUMNS 12 Tidings Of Good Cheer BY PAUL CLOLERY 13 Donor-Restricted Endowments BY MARK J. PISZKO 14 Membership Revenue Isn’t Free BY THOMAS A. MCLAUGHLIN GENERAL RAMBLINGS ACCOUNTING 12 Executive Offices Mack-Cali Lake View Plaza 201 Littleton Road, 2nd fl. Morris Plains, NJ 07950 (973) 401-0202 Postmaster Mail address changes to: THE NONPROFIT TIMES PO Box 1145 Bellmawr, NJ 08099-5145 STREETSMART NONPROFIT MANAGER 16 Divining A Skills Set BY SUSAN J. ELLIS ON VOLUNTEERS THE NONPROFIT TIMES is published semi-monthly A one-year subscription is $65 US, $89 US Canada and $129 US for international. The NonProfit Times (ISSN 0896-5048) USPS #001-548 is a publication of NPT Publishing Group, Inc. Periodicals postage paid at Morris Plains, NJ and additional entry points. Unsolicited manuscripts are welcome, but The NonProfit Times does not assume responsibility for their return. None will be returned without a self- addressed, stamped envelope. No material in this publication may be photocopied or reproduced in any form whatsoever with out permission of the Publisher. Views expressed by independent columnists or correspondents are theirs and do not necessarily represent the views of NPT Publishing Group, Inc. © 2008 NPT Publishing Group, Inc. 14 20 The Revised 990 FUNDRAISING BY PATRICK M. ROONEY TAXING ISSUES BY HARVEY BERGER, D. GREG GOLLER AND MARY TORRETTA NPT WEB-ONLY CONTENT Go to www.nptimes.com to access these Web-only columns. Adrian Sargeant What Do Fundraisers Want? A recent search of a popular bibliographic database revealed that no less than 372 academic articles have been published on the topic of fundraising in the past 10 years yet little or none of this material might ever be gainfully employed by fundraisers. 22 Giving And The Economy DEPARTMENTS 4 Page 4 24 Annual Buyers Guide 27 Advertiser Index 27 NPT Jobs 28 Resource Directory Beth Isikoff The Art of Donor Retention When you reach out to your donors, what kind of picture are you painting? Constituent retention increasingly is, and will continue to be, a high priority. Mal Warwick Fundraising in Tough Times Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession. 22 DECEMBER 1, 2008 THE NONPROFIT TIMES www.nptimes.com 3 http://www.nptjobs.com http://www.nptimes.com http://www.cardpartner.com http://www.nptimes.com

Table of Contents Feed for the Digital Edition of The NonProfit Times - December 1, 2008

The NonProfit Times - December 1, 2008 Contents A Nation of Volunteers Nonprofits Start Franchising Page 4 Tidings Of Good Cheer Donor-Restricted Endowments Membership Revenue Isn’t Free Divining A Skills Set Special Report: 2008 The Year in Review The Revised 990 Giving And The Economy Annual Buyers Guide Advertiser Index NPT Jobs Resource Directory

The NonProfit Times - December 1, 2008

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