America's First Freedom - April 2014 - 51

||||||||||||||| | ||||||||||||||||||||||| |
||||||||||||||||||||||
225

250

enthusiastic about going forward.
Meopta is set apart from other high-end
European brands because we're an
American company, not a European
company with a u.s. subsidiary.
The latter most often develops
products for European hunters,
then sells those products to the u.s.
market. As an American company,
we design and develop products for
the American hunter."
The differences between the u.s. and
European consumers are significant.
In the hunting and shooting world,
Europeans are heavily restricted when
it comes to gun ownership. In many
countries, ownership is limited to just
one or two guns. That means consumers
are limited to just one or two riflescopes.
"Subsequently, Europeans buy high-end,
expensive designs because they're only
going to buy one or two in their lifetimes,"
Seipp explained. "In the u.s., many of us
own many firearms. We have a need for
numerous riflescopes because we use our
guns for specific activities. We don't take
the same rifle out to hunt a boar that we
use to hunt prairie dogs."
Meopta recognizes other customer
preferences such as the European market
preferring 30 mm tubes when Americans
prefer one-inch tubes. Consequently,
Meopta offers a full line of products with
one-inch tubes.
"In addition, most companies in
the u.s. optics business are branding
companies," Seipp added. "They're not
manufacturing companies. We're one of
only perhaps two companies that make
what they sell. We're better able to react
to our customers' needs and desires and
market trends."

Segmenting the u.s. sport-optics
market into three groups-premium,
middle and low-end-Meopta's
riflescopes, binoculars and spotting
scopes fall into the lower end of the
premium and/or top end of the middle
segments. Fairly stated, Meopta is the
value-proposition, premium brand.
Because they manufacture in the
Czech Republic, rather than Germany
or Austria, Meopta can make European
optics at lower costs than others. In
addition, the minimal marketing effort
in recent years resulted in significantly
lower-priced products, when compared
to other top European brands.
Folks who purchased Meopta optics
a few years ago made tremendous buys.
And there's no better time than now
to buy Meopta products. As future
marketing efforts escalate, prices will too.
Another factor that separates Meopta
from its competition is the work it did for
nasa's Space Shuttle program. The same
engineers who developed the coatings for
the Space Shuttles' optics are developing
the coatings for the u.s. hunting market.
"European hunting takes place in full
daylight and most current-day optics
perform well in bright-light conditions,"
Seipp acknowledged. "Take a Meopta
product out in the middle of the day
and they'll look pretty much like other
brands. But, compare our products in
low-light situations and you'll be blown
away. Yes, every company claims their
optics perform well in low light, but we
challenge you to compare."
Meopta is so confident of its
low-light performance edge it encourages
dealers to hold Low-Light Challenge
Parties. Retailers serve some snacks
and beverages and invite customers
to come to their stores at twilight to
compare optics outside. Meopta even
provides retailers with double-mount
gunstocks to hold two riflescopes for
side-by-side comparison.
"Don't buy Meopta optics based on
what we say, buy based on what you see,"
Seipp urged.
Meopta's riflescopes are the company's
flagship products. Currently, there are
four product series within the riflescope
category: the premium MeoStar r2,
6x-type optics introduced this year;
the premium MeoStar r1 line, all with

(800) 828 8928;
www.meoptasportsoptics.com/us/

30 mm tubes; the MeoPro line designed
specifically for the u.s. market, which
currently offers eight products and
growing; and the zd Tactical line.
Meopta also manufactures binoculars
(MeoStar b1 and MeoPro series) and
spotting scopes (MeoStar s series).
Although Seipp says all Meopta
products are top performers, he has three
favorites he knows American hunters will
love too.
Seipp admits to taking the MeoStar
b1 10x42 hd binoculars, which won
several important industry awards for
best product, on every hunt. He says the
clarity is incredible. In addition, Meopta
doesn't make multi-purpose binoculars
(one model for birding, auto racing and
hunting), it only makes products focused
on hunting.
The MeoStar r2 1-6x24 Red Dot
riflescope is another of Seipp's favorite.
Many competitors' 6x products have
a 1.52 or 1.2 (or other) magnification,
but Meopta's riflescope has a true onepower magnification setting. It's also
extraordinarily flexible. The scope is an
excellent choice for hunting whitetails at
200 yards on the six-power setting, but
also allows you to target javelina in close
quarters on the one-power setting.
Seipp's third favorite is the MeoPro
4-12x50 riflescope. It is Meopta's best
selling product. The clarity is incredible.
At 10-power, with a 5 mm exit pupil,
during the last light of day, it gathers so
much light you can hunt longer and take
safer shots than with other products.
In addition to its sport optics business,
Meopta is also proud to manufacture tank
periscopes and other military equipment
for the u.s. Army, which they do at the
Long Island facility.
Looking down the road, Meopta's
future looks as bright as its optics. Three
generations of the Rausnitz family are
currently involved in the company.
With the youngest generation looking
at a career that should span three to four
more decades, Meopta's commitment
to quality, innovation, success and the
American sportsmen, brought to the
u.s. in 1992, should be available for many
generations to come.
America's

1

st

Freedom

|

April 2014

49


http://www.meoptasportsoptics.com/us/

Table of Contents for the Digital Edition of America's First Freedom - April 2014

America's First Freedom - April 2014 - 1
America's First Freedom - April 2014 - 2
America's First Freedom - April 2014 - 3
America's First Freedom - April 2014 - 4
America's First Freedom - April 2014 - 5
America's First Freedom - April 2014 - 6
America's First Freedom - April 2014 - 7
America's First Freedom - April 2014 - 8
America's First Freedom - April 2014 - 9
America's First Freedom - April 2014 - 10
America's First Freedom - April 2014 - 11
America's First Freedom - April 2014 - 12
America's First Freedom - April 2014 - 13
America's First Freedom - April 2014 - 14
America's First Freedom - April 2014 - 15
America's First Freedom - April 2014 - 16
America's First Freedom - April 2014 - 17
America's First Freedom - April 2014 - 18
America's First Freedom - April 2014 - 19
America's First Freedom - April 2014 - 20
America's First Freedom - April 2014 - 21
America's First Freedom - April 2014 - 22
America's First Freedom - April 2014 - 23
America's First Freedom - April 2014 - 24
America's First Freedom - April 2014 - 25
America's First Freedom - April 2014 - 26
America's First Freedom - April 2014 - 27
America's First Freedom - April 2014 - 28
America's First Freedom - April 2014 - 29
America's First Freedom - April 2014 - 30
America's First Freedom - April 2014 - 31
America's First Freedom - April 2014 - 32
America's First Freedom - April 2014 - 33
America's First Freedom - April 2014 - 34
America's First Freedom - April 2014 - 35
America's First Freedom - April 2014 - 36
America's First Freedom - April 2014 - 37
America's First Freedom - April 2014 - 38
America's First Freedom - April 2014 - 39
America's First Freedom - April 2014 - 40
America's First Freedom - April 2014 - 41
America's First Freedom - April 2014 - 42
America's First Freedom - April 2014 - 43
America's First Freedom - April 2014 - 44
America's First Freedom - April 2014 - 45
America's First Freedom - April 2014 - 46
America's First Freedom - April 2014 - 47
America's First Freedom - April 2014 - 48
America's First Freedom - April 2014 - 49
America's First Freedom - April 2014 - 50
America's First Freedom - April 2014 - 51
America's First Freedom - April 2014 - 52
America's First Freedom - April 2014 - 53
America's First Freedom - April 2014 - 54
America's First Freedom - April 2014 - 55
America's First Freedom - April 2014 - 56
America's First Freedom - April 2014 - 57
America's First Freedom - April 2014 - 58
America's First Freedom - April 2014 - 59
America's First Freedom - April 2014 - 60
America's First Freedom - April 2014 - 61
America's First Freedom - April 2014 - 62
America's First Freedom - April 2014 - 63
America's First Freedom - April 2014 - 64
America's First Freedom - April 2014 - 65
America's First Freedom - April 2014 - 66
America's First Freedom - April 2014 - 67
America's First Freedom - April 2014 - 68
America's First Freedom - April 2014 - 69
America's First Freedom - April 2014 - 70
America's First Freedom - April 2014 - 71
America's First Freedom - April 2014 - 72
America's First Freedom - April 2014 - 73
America's First Freedom - April 2014 - 74
America's First Freedom - April 2014 - 75
America's First Freedom - April 2014 - 76
America's First Freedom - April 2014 - 77
America's First Freedom - April 2014 - 78
http://www.nxtbook.com/nxtbooks/nra/aff_201909
http://www.nxtbook.com/nxtbooks/nra/aff_201908
http://www.nxtbook.com/nxtbooks/nra/aff_201907
http://www.nxtbook.com/nxtbooks/nra/aff_201906
http://www.nxtbook.com/nxtbooks/nra/aff_201905
http://www.nxtbook.com/nxtbooks/nra/aff_201904
http://www.nxtbook.com/nxtbooks/nra/aff_201903
http://www.nxtbook.com/nxtbooks/nra/aff_201902
http://www.nxtbook.com/nxtbooks/nra/aff_201901
http://www.nxtbook.com/nxtbooks/nra/aff_201812
http://www.nxtbook.com/nxtbooks/nra/aff_201811
http://www.nxtbook.com/nxtbooks/nra/aff_201810
http://www.nxtbook.com/nxtbooks/nra/aff_201809
http://www.nxtbook.com/nxtbooks/nra/aff_201808
http://www.nxtbook.com/nxtbooks/nra/aff_201807
http://www.nxtbook.com/nxtbooks/nra/aff_201806
http://www.nxtbook.com/nxtbooks/nra/aff_201805
http://www.nxtbook.com/nxtbooks/nra/aff_201804
http://www.nxtbook.com/nxtbooks/nra/aff_201803
http://www.nxtbook.com/nxtbooks/nra/aff_201802
http://www.nxtbook.com/nxtbooks/nra/aff_201801
http://www.nxtbook.com/nxtbooks/nra/aff_201712
http://www.nxtbook.com/nxtbooks/nra/aff_201711
http://www.nxtbook.com/nxtbooks/nra/aff_201710
http://www.nxtbook.com/nxtbooks/nra/aff_201709
http://www.nxtbook.com/nxtbooks/nra/aff_201708
http://www.nxtbook.com/nxtbooks/nra/aff_201707
http://www.nxtbook.com/nxtbooks/nra/aff_201706
http://www.nxtbook.com/nxtbooks/nra/aff_201705
http://www.nxtbook.com/nxtbooks/nra/aff_201704
http://www.nxtbook.com/nxtbooks/nra/aff_201703
http://www.nxtbook.com/nxtbooks/nra/aff_201702
http://www.nxtbook.com/nxtbooks/nra/aff_201701
http://www.nxtbook.com/nxtbooks/nra/aff_201612
http://www.nxtbook.com/nxtbooks/nra/aff_201611
http://www.nxtbook.com/nxtbooks/nra/aff_201610
http://www.nxtbook.com/nxtbooks/nra/aff_201609
http://www.nxtbook.com/nxtbooks/nra/aff_201608
http://www.nxtbook.com/nxtbooks/nra/aff_201607
http://www.nxtbook.com/nxtbooks/nra/aff_201606
http://www.nxtbook.com/nxtbooks/nra/aff_201605
http://www.nxtbook.com/nxtbooks/nra/aff_201604
http://www.nxtbook.com/nxtbooks/nra/aff_201603
http://www.nxtbook.com/nxtbooks/nra/aff_201602
http://www.nxtbook.com/nxtbooks/nra/aff_201601
http://www.nxtbook.com/nxtbooks/nra/aff_201512
http://www.nxtbook.com/nxtbooks/nra/aff_201511
http://www.nxtbook.com/nxtbooks/nra/aff_201510
http://www.nxtbook.com/nxtbooks/nra/aff_201509
http://www.nxtbook.com/nxtbooks/nra/aff_201508
http://www.nxtbook.com/nxtbooks/nra/aff_201507
http://www.nxtbook.com/nxtbooks/nra/aff_201506
http://www.nxtbook.com/nxtbooks/nra/aff_201505
http://www.nxtbook.com/nxtbooks/nra/aff_201504
http://www.nxtbook.com/nxtbooks/nra/aff_201503
http://www.nxtbook.com/nxtbooks/nra/aff_201502
http://www.nxtbook.com/nxtbooks/nra/aff_201501
http://www.nxtbook.com/nxtbooks/nra/aff_201412
http://www.nxtbook.com/nxtbooks/nra/aff_201411
http://www.nxtbook.com/nxtbooks/nra/aff_201410
http://www.nxtbook.com/nxtbooks/nra/aff_201409
http://www.nxtbook.com/nxtbooks/nra/aff_201408
http://www.nxtbook.com/nxtbooks/nra/aff_201407
http://www.nxtbook.com/nxtbooks/nra/aff_201406
http://www.nxtbook.com/nxtbooks/nra/aff_201405
http://www.nxtbook.com/nxtbooks/nra/aff_201404
http://www.nxtbook.com/nxtbooks/nra/aff_201403
http://www.nxtbook.com/nxtbooks/nra/aff_201402
http://www.nxtbook.com/nxtbooks/nra/aff_201401
http://www.nxtbookMEDIA.com