American Rifleman - October 2016 - 69

W hen Browning announced earlier this year that it was getting into the ammunition business, a few questions came immediately to our minds: How extensive would the product line be? Where would the expertise come from to produce it? And would it really be any different than the raft of offerings already available from competitive companies? Oh, and how about price? Soon, through a series of Browningsponsored hunts and informational meetings, the company provided answers to those questions and many more. In addition, it provided ammunition samples that, not surprisingly, would ultimately reassure us that the company named after perhaps the greatest gun designer and cartridge developer of all time would only enhance its reputation with its newest product line. It was not, however, Browning's first attempt to bring ammunition to market. Although many may not remember, Browning-branded ammunition has come and gone through the years in limited runs and chamberings, with the biggest push at marketing a full line occurring in the 1970s, but those efforts were all short-lived. This time, Browning ammunition would comprise center-fire rifle, center-fire pistol, shotshell and rimfire categories, each with a respectable array of bullet styles and chamberings. And, yes, each cartridge-even every round of .22 Long Rifle-would bear the company's signature Buckmark. Creating such a suite of products from scratch would be a prohibitively expensive and daunting task, of course, so Browning partnered with a corporate relative, Winchester Ammunition, to codevelop, manufacture and supply the new ammunition label to the marketplace. But this would be no simple re-branding of existing Winchester loads. Based in Morgan, Utah, Browning's careful cultivation of its 125-year-old brand has resulted in fans so fervent that they're known for a cult-like loyalty. No, the new Browning ammunition line would carry newly developed, specially designed, projectiles in distinctive packaging-all the while benefitting from established quality control and distribution efficiencies. In the end, rabid Browning fans would finally enjoy the satisfaction of loading ammunition bearing the Buckmark into their Browning firearms. Even better, shooters of any brand affiliation seeking yet another choice in quality ammunition with highly engineered bullets would now find distinctive black and gold boxes bearing the trusted Browning Buckmark on dealers' shelves all across America-and the price tags affixed to those boxes were likely to be pleasantly surprising. Early on, the editors decided that Browning ammunition, with such a broad array of offerings in multiple categories, merited team coverage for proper evaluation. Following are our results, which highlight both anecdotal observations from the categories and technical assessments of the performance of select offerings within them. Together, they appear to confirm that Browning Ammunition, one of the biggest new product developments in the shooting industry in some time, is poised to make an indelible mark. With a range of chamberings from (l. to. r.) .22 Long Rifle to .270 Win. to 12 gauge to .380 ACP, Browning-branded offerings have come to the market in a big way in order to capitalize on a brand loyalty that would be the envy of any company in any industry. AMERICANRIFLEMAN.ORG OCTOBER 2016 69 http://www.AMERICANRIFLEMAN.ORG

Table of Contents for the Digital Edition of American Rifleman - October 2016

Contents
American Rifleman - October 2016 - Cover1
American Rifleman - October 2016 - Cover2
American Rifleman - October 2016 - 1
American Rifleman - October 2016 - Contents
American Rifleman - October 2016 - 3
American Rifleman - October 2016 - 4
American Rifleman - October 2016 - 5
American Rifleman - October 2016 - 6
American Rifleman - October 2016 - 7
American Rifleman - October 2016 - 8
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American Rifleman - October 2016 - 10
American Rifleman - October 2016 - 11
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American Rifleman - October 2016 - 18
American Rifleman - October 2016 - 19
American Rifleman - October 2016 - 20
American Rifleman - October 2016 - 21
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American Rifleman - October 2016 - 28
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American Rifleman - October 2016 - 33
American Rifleman - October 2016 - 34
American Rifleman - October 2016 - 35
American Rifleman - October 2016 - 36
American Rifleman - October 2016 - 37
American Rifleman - October 2016 - 38
American Rifleman - October 2016 - 39
American Rifleman - October 2016 - 40
American Rifleman - October 2016 - 41
American Rifleman - October 2016 - 42
American Rifleman - October 2016 - 43
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American Rifleman - October 2016 - 45
American Rifleman - October 2016 - 46
American Rifleman - October 2016 - 47
American Rifleman - October 2016 - 48
American Rifleman - October 2016 - 49
American Rifleman - October 2016 - 50
American Rifleman - October 2016 - 51
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American Rifleman - October 2016 - 53
American Rifleman - October 2016 - 54
American Rifleman - October 2016 - 55
American Rifleman - October 2016 - 56
American Rifleman - October 2016 - 57
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American Rifleman - October 2016 - 60
American Rifleman - October 2016 - 61
American Rifleman - October 2016 - 62
American Rifleman - October 2016 - 63
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American Rifleman - October 2016 - 65
American Rifleman - October 2016 - 66
American Rifleman - October 2016 - 67
American Rifleman - October 2016 - 68
American Rifleman - October 2016 - 69
American Rifleman - October 2016 - 70
American Rifleman - October 2016 - 71
American Rifleman - October 2016 - 72
American Rifleman - October 2016 - 73
American Rifleman - October 2016 - 74
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American Rifleman - October 2016 - 76
American Rifleman - October 2016 - 77
American Rifleman - October 2016 - 78
American Rifleman - October 2016 - 79
American Rifleman - October 2016 - 80
American Rifleman - October 2016 - 81
American Rifleman - October 2016 - 82
American Rifleman - October 2016 - 83
American Rifleman - October 2016 - 84
American Rifleman - October 2016 - 85
American Rifleman - October 2016 - 86
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American Rifleman - October 2016 - C1
American Rifleman - October 2016 - C2
American Rifleman - October 2016 - E1
American Rifleman - October 2016 - E2
American Rifleman - October 2016 - MW1
American Rifleman - October 2016 - MW2
American Rifleman - October 2016 - S1
American Rifleman - October 2016 - S2
American Rifleman - October 2016 - SW1
American Rifleman - October 2016 - SW2
American Rifleman - October 2016 - W1
American Rifleman - October 2016 - W2
American Rifleman - October 2016 - 100
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American Rifleman - October 2016 - 102
American Rifleman - October 2016 - 103
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