American Rifleman - September 2017 - 28

reports | news & notes

NRA's Campaign To Save Hunting
"Technology has given us an unprecedented opportunity to
fight for hunting the way we always have fought for the Second
Amendment. No longer held captive by biased mainstream
media, we've launched NRA Hunting-complete with a social
media campaign and NRATV ads-all designed to reinforce the
NRA's 24/7 political and legislative efforts already in progress."
-Wayne LaPierre, nra executive vice President

A

rmed with hatred in the absence of facts, animal-welfare
extremists in the 21st century-led by groups such as
the Humane Society of the United States (HSUS) and
People for the Ethical Treatment of Animals (PETA)-are stepping up their culture war on American hunters through increasingly vicious acts and deceitful tactics to advance their agenda
to exterminate all hunting. Today they attack, shame and
ridicule us on social media; infiltrate our government, courts
and law schools; and manipulate highly charged emotions-
exacerbated by misinformed media-to keep us from doing
what is best for wildlife. Fortunately, no organization is a more
seasoned veteran than the NRA as it ramps up its influence and
membership clout to win by doing what it does best: drawing
a line in the sand and taking the fight directly to the enemy
in the public domain. As for how it will get from Point A to
Point B, experience shows the shortest distance between two
points is a straight line. Enter the NRA Hunters' Leadership

©2017 Kel-Tec CNC Industries, Inc.

Forum (HLF) and the NRA's new hunting initiative-NRA
Hunting-complete with an nrahunting.com website and
series of nine corresponding 60-second campaign ads, all
available on NRATV (nratv.com/nra-hunting).
Defending hunting has always been part of the NRA
mission. It simply was overshadowed by the more prevalent
fight to defend the Second Amendment-until now. Animal
welfare extremist groups, funded to the tune of $1 billion a
year, can no longer be dismissed as the fringe organizations
of 30 years ago. So the NRA is seizing control and motivating hunters to respond.
"Our NRA Hunting initiative will change the dialogue,"
said NRA Executive Vice President Wayne LaPierre. "We
must stop hunters from being ashamed and infuse this
generation of young people already leaning our way. The
thematic NRA Hunting platform and integral message 'Trust
the Hunter in Your Blood' will be our foundation."
So with nrahunting.com and "Trust the Hunter in Your
Blood"-themed NRATV ads, the NRA begins its mission to
save hunting. By sharing the material across our social
media platforms, members can tap into NRA Hunting ads
such as "We Are Hunters," which shows that even the
strictest vegan would turn to the wild if necessary. Share
"The Hunter's Table," which touts that fresh, chemical-free
meat is what we hunters have eaten for centuries.


http://www.nrahunting.com http://www.nratv.com/nra-hunting http://www.nrahunting.com

Table of Contents for the Digital Edition of American Rifleman - September 2017

Contents
American Rifleman - September 2017 - CW1
American Rifleman - September 2017 - CW2
American Rifleman - September 2017 - Cover1
American Rifleman - September 2017 - Cover2
American Rifleman - September 2017 - 1
American Rifleman - September 2017 - Contents
American Rifleman - September 2017 - 3
American Rifleman - September 2017 - 4
American Rifleman - September 2017 - 5
American Rifleman - September 2017 - 6
American Rifleman - September 2017 - 7
American Rifleman - September 2017 - 8
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American Rifleman - September 2017 - C1
American Rifleman - September 2017 - C2
American Rifleman - September 2017 - E1
American Rifleman - September 2017 - E2
American Rifleman - September 2017 - MW1
American Rifleman - September 2017 - MW2
American Rifleman - September 2017 - S1
American Rifleman - September 2017 - S2
American Rifleman - September 2017 - SW1
American Rifleman - September 2017 - SW2
American Rifleman - September 2017 - W1
American Rifleman - September 2017 - W2
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American Rifleman - September 2017 - Cover3
American Rifleman - September 2017 - Cover4
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