American Rifleman - September 2017 - 65

Voice
At this point the story of how Pete
Brownell became NRA President cannot be told without also emphasizing
the story of Brownells the company.
As a gunsmith in 1939, Bob Brownell
realized many of the tools he needed
either didn't exist or were hard to find,
so he created Brownell Industries to
supply himself and other gunsmiths
with them. The Brownell name first
appeared on the NRA landscape in an
ad in the September 1943 issue of The
American Rifleman.
Bob's business grew thanks in no
small part due to his writing and marketing skills. In July 1944, a favorable
mention of his quality bluing technique
in The American Rifleman revealed an
opportunity. Though trial-and-error,
he had learned bluing as he refinished
hundreds of old guns for customers,
many of them World War I veterans. He
launched his own line of bluing salts;
the first ad for these ran in the August
1944 issue of The American Rifleman.
Brownells Bluing Salts became the
company's first signature product.
Today they are still popular as Oxynate
No. 7, so named because the idea was
Bob's seventh product concept.
Soon, Bob's marketing literature
included advice along with display of
his goods and services. In 1947 he
published his company's first catalog;
a Dall ram adorned its cover. Almost
300 pages thick, it contained tools big
and small and products still marketed
today, including Brownells Sheath
(later sold to the Birchwood Casey
Company). Two years later, he distributed "The Dope Sheet," a newsletter
to share gunsmithing how-to. Later,
"The Brownells Newsletter" evolved
into Gunsmith Kinks, a series of advice
books on gunsmithing operations that
in addition to earnest advice included
Bob's storytelling and his famous sense
of humor. They are still four of the most
sought-after books sold by Brownells.
In 1948, Bob was one of the first two
entrepreneurs to display a booth at the

Photo by Tony Bynum

A Generational Case Study

AMERICANRIFLEMAN.ORG

SEPTEMBER 2017

65


http://www.AMERICANRIFLEMAN.ORG

Table of Contents for the Digital Edition of American Rifleman - September 2017

Contents
American Rifleman - September 2017 - CW1
American Rifleman - September 2017 - CW2
American Rifleman - September 2017 - Cover1
American Rifleman - September 2017 - Cover2
American Rifleman - September 2017 - 1
American Rifleman - September 2017 - Contents
American Rifleman - September 2017 - 3
American Rifleman - September 2017 - 4
American Rifleman - September 2017 - 5
American Rifleman - September 2017 - 6
American Rifleman - September 2017 - 7
American Rifleman - September 2017 - 8
American Rifleman - September 2017 - 9
American Rifleman - September 2017 - 10
American Rifleman - September 2017 - 11
American Rifleman - September 2017 - 12
American Rifleman - September 2017 - 13
American Rifleman - September 2017 - 14
American Rifleman - September 2017 - 15
American Rifleman - September 2017 - 16
American Rifleman - September 2017 - 17
American Rifleman - September 2017 - 18
American Rifleman - September 2017 - 19
American Rifleman - September 2017 - 20
American Rifleman - September 2017 - 21
American Rifleman - September 2017 - 22
American Rifleman - September 2017 - 23
American Rifleman - September 2017 - 24
American Rifleman - September 2017 - 25
American Rifleman - September 2017 - 26
American Rifleman - September 2017 - 27
American Rifleman - September 2017 - 28
American Rifleman - September 2017 - 29
American Rifleman - September 2017 - 30
American Rifleman - September 2017 - 31
American Rifleman - September 2017 - 32
American Rifleman - September 2017 - 33
American Rifleman - September 2017 - 34
American Rifleman - September 2017 - 35
American Rifleman - September 2017 - 36
American Rifleman - September 2017 - 37
American Rifleman - September 2017 - 38
American Rifleman - September 2017 - 39
American Rifleman - September 2017 - 40
American Rifleman - September 2017 - 41
American Rifleman - September 2017 - 42
American Rifleman - September 2017 - 43
American Rifleman - September 2017 - 44
American Rifleman - September 2017 - 45
American Rifleman - September 2017 - 46
American Rifleman - September 2017 - 47
American Rifleman - September 2017 - 48
American Rifleman - September 2017 - 49
American Rifleman - September 2017 - 50
American Rifleman - September 2017 - 51
American Rifleman - September 2017 - 52
American Rifleman - September 2017 - 53
American Rifleman - September 2017 - 54
American Rifleman - September 2017 - 55
American Rifleman - September 2017 - 56
American Rifleman - September 2017 - 57
American Rifleman - September 2017 - 58
American Rifleman - September 2017 - 59
American Rifleman - September 2017 - 60
American Rifleman - September 2017 - 61
American Rifleman - September 2017 - 62
American Rifleman - September 2017 - 63
American Rifleman - September 2017 - 64
American Rifleman - September 2017 - 65
American Rifleman - September 2017 - 66
American Rifleman - September 2017 - 67
American Rifleman - September 2017 - 68
American Rifleman - September 2017 - 69
American Rifleman - September 2017 - 70
American Rifleman - September 2017 - 71
American Rifleman - September 2017 - 72
American Rifleman - September 2017 - 73
American Rifleman - September 2017 - 74
American Rifleman - September 2017 - 75
American Rifleman - September 2017 - 76
American Rifleman - September 2017 - 77
American Rifleman - September 2017 - 78
American Rifleman - September 2017 - 79
American Rifleman - September 2017 - 80
American Rifleman - September 2017 - 81
American Rifleman - September 2017 - 82
American Rifleman - September 2017 - 83
American Rifleman - September 2017 - 84
American Rifleman - September 2017 - 85
American Rifleman - September 2017 - 86
American Rifleman - September 2017 - 87
American Rifleman - September 2017 - 88
American Rifleman - September 2017 - 89
American Rifleman - September 2017 - 90
American Rifleman - September 2017 - 91
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American Rifleman - September 2017 - 93
American Rifleman - September 2017 - 94
American Rifleman - September 2017 - 95
American Rifleman - September 2017 - 96
American Rifleman - September 2017 - 97
American Rifleman - September 2017 - C1
American Rifleman - September 2017 - C2
American Rifleman - September 2017 - E1
American Rifleman - September 2017 - E2
American Rifleman - September 2017 - MW1
American Rifleman - September 2017 - MW2
American Rifleman - September 2017 - S1
American Rifleman - September 2017 - S2
American Rifleman - September 2017 - SW1
American Rifleman - September 2017 - SW2
American Rifleman - September 2017 - W1
American Rifleman - September 2017 - W2
American Rifleman - September 2017 - 100
American Rifleman - September 2017 - 101
American Rifleman - September 2017 - 102
American Rifleman - September 2017 - 103
American Rifleman - September 2017 - 104
American Rifleman - September 2017 - 105
American Rifleman - September 2017 - 106
American Rifleman - September 2017 - 107
American Rifleman - September 2017 - 108
American Rifleman - September 2017 - 109
American Rifleman - September 2017 - 110
American Rifleman - September 2017 - 111
American Rifleman - September 2017 - 112
American Rifleman - September 2017 - 113
American Rifleman - September 2017 - 114
American Rifleman - September 2017 - Cover3
American Rifleman - September 2017 - Cover4
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