STORES Convention Daily Preview Issue - 20
2018 BIG SHOW PREVIEW
20
Then and Now
B
y the time STORES Magazine
debuted in 1918, the retail industry was entrenched and some of
today's most recognizable retailers had
logged decades in business by then. Brooks
Brothers, the oldest clothier in the U.S.,
was already 100 years old in 1918!
Take a look at 10 retailers who were
in business in 1918, what was going on in
their businesses around that time - and
then fast forward to what they're up to now.
merchandise has been reaching new
heights since Zac Posen was named creative director in 2014; Brooks Brothers was
also an early adopter of Alexa for Business,
a new service from Amazon Web Services.
JCPenney
Then - By 1918, R.H. Macy & Co.
had already logged 60 years in business and
was generating $36 million in annual sales.
Situated on Broadway and 34th Street, the
New York City flagship store was poised to
became the "World's Largest Store" just six
years later, spanning more than 1 million
square feet of retail space.
Now - Macy's Inc. is one of the nation's premier retailers. With fiscal 2016
sales of nearly $26 billion and approximately 140,000 employees, the company
operates more than 700 department stores
under the Macy's and Bloomingdale's
nameplates, along with some 160 specialty
stores including Bluemercury and Macy's
Backstage.
Then - JCPenney was founded in
Kemmerer, Wyo., in 1902 by James Cash
Penney. Originally called the Golden Rule
- the standard by which the company has
operated for over a century, to treat others
as they would like to be treated - the
chain's name was changed in 1913 to the
J.C. Penney Company, and by 1914 Penney relocated headquarters to New York
City to be closer to the major sources of
merchandise.
Now - J.C. Penney Company Inc.,
one of the nation's largest apparel and
home furnishings retailers, combines an
expansive footprint of approximately 875
stores across the United States and Puerto
Rico with a powerful ecommerce site to
connect with shoppers how, when and
where they prefer to shop. JCPenney held
fast to its heritage this past holiday season,
inviting shoppers to take "The JCPenney
Holiday Challenge" and get everything on
their lists for less than they thought.
Brooks Brothers
Neiman Marcus
Macy's
Then - The country's oldest clothing retailer, Brooks Brothers celebrated
its first 100 years in business in 1918. The
first Brooks Brothers store opened April 7,
1818, on Cherry Street in New York City
and was known as H. & D.H. Brooks & Co.
Following the completion of Grand Central
Terminal, Brooks Brothers relocated to its
present flagship location at 346 Madison
Avenue in 1915.
Now - Brook Brothers shows no
signs of aging. The specialty apparel retailer is a leader in personalization with its
Made-to-Measure program. Its women's
By 1918,
Macy's flagship
store on
Broadway and
34th Street
was poised
to become
the "World's
Largest Store"
six years later.
Then - The first Neiman Marcus
store opened in 1907 in Dallas. The company was founded by Herbert Marcus,
his sister Carrie Marcus Neiman and his
brother-in-law A.L. Neiman for an initial
investment of $25,000. The retailer's
world-famous "Christmas Book" first appeared as a 16-page catalog in 1926.
Now - For over a century, The Neiman Marcus Group has stayed focused
on serving the unique needs of the luxury
market. Today, that commitment is stronger
than ever; the company offers upscale assortments of apparel, accessories, jewelry,
The Saks Fifth Avenue flagship store is located on Fifth Avenue, between 49th and 50th
Streets in midtown Manhattan.
From its humble beginnings as the Golden Rule store in Wyoming, JCPenney is now one
of the nation's largest apparel and home furnishings retailers.
beauty and decorative home products to
the affluent consumer. There are 42 Neiman Marcus stores across the U.S. and two
Bergdorf Goodman stores in Manhattan;
the luxury retailer plans to open a flagship
store in New York City this year.
Saks Fifth Avenue
Then - Saks Fifth Avenue is the successor of a business founded by Andrew
Saks in 1867 and incorporated in New York
in 1902 as Saks & Company. In 1923, Saks
& Co. merged with another familiar name
in the annals of retail, Gimbel Brothers
Inc. On September 15, 1924, Saks Fifth
Avenue opened in New York with a full
block avenue frontage south of St. Patrick's
Cathedral facing what would become
Rockefeller Center.
Now - Saks Fifth Avenue is renowned
for its superlative selling services and luxury merchandise offerings consisting of the
best of European and American designers.
Always innovating, Saks recently debuted
a new selling approach in in Greenwich,
Conn., creating separate specialty stores for
merchandise segments - shoes, jewelry
and contemporary fashion.
Lord & Taylor
Then - Since 1826, Lord & Taylor
has built a reputation for service, quality
and style. It was the first retailer to move
to Fifth Avenue, install an elevator, open
a branch store, offer personal shopping
services and create Christmas windows for
pure delight rather than selling merchandise - a tradition that continues today.
Perhaps the most significant first: Lord &
Taylor was the first store to have a woman
as president.
Now - Today Lord & Taylor is once
again led by a woman, Elizabeth Rodbell,
who has focused on engineering the store's
omnichannel strategy and delivering
unique merchandise and experiences to
shoppers. One of the latest moves: For the
launch of Project Gravitas, the retailer is
merchandising regular and plus-size clothing together. On the partnership front, Lord
& Taylor will launch a flagship store on
Walmart's website this spring.
Sherwin-Williams
Then - Started just one year after
the Civil War ended, Sherwin-Williams
is a bonafide artist in the paint realm. In
1918, the company marked 52 years in
business and could already lay claim to
numerous "firsts," including the 1880
launch of Painter's Prepared/SWP, the first
successful ready-mixed paint to be sold
with guarantee.
Now - With global headquarters in
Cleveland, Ohio, Sherwin-Williams-branded products are sold exclusively through a
chain of more than 4,200 company-operated
stores and facilities. The retailer stays on
trend, forecasting yearly popular palettes
- Sincerity, Unity and Connectivity for
See "Then and Now" on page 22
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