STORES Convention Daily Preview Issue - 8

2018 BIG SHOW PREVIEW

8

Stores to Visit

of plush seating. The vibe is very French
and so are products, which are elegant
and trend-savvy, but never trendy. The
latest must-have sell-out success story is a
cardigan: The design is basic, the price is
$120 and the waiting list consists of more
than 30,000 people desperate to get their
hands on one of the four available shades.

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purchases sent directly to their home. And
for brand enthusiasts who have shopped
with the online retailer before, credit cards
are kept on file.
Nordstrom Rack
865 Avenue of the Americas
You may have visited Nordstrom Rack
before, but this newest unit, located near
Herald Square, is huge - 47,000-squarefeet huge - spanning three levels and fully
stocked with discounted designer items
from the likes of Vince, Coach, Theory,
Michael Kors, 360 Cashmere and more.
There's an enormous shoe department
along with lifestyle and home décor, accessories for men and women, children's
clothing and a section for toys. Additional
perks at this locale include on-site alterations and tailoring, complimentary Wi-Fi
and express mobile checkout.
Madison Reed
11 West 18th Street
Could your roots use a reboot? Check
out the Madison Reed color bar. Billed as
the ultimate hair color experience, Madison
Reed promises luxurious, salon-quality
color at prices that won't break the budget.
The salon is known for getting clients in

Nordstrom Rack's new Herald Square store.

and out fast and using ingredients free of
ammonia, parabens and chemicals that can
damage hair. Price start at $35 for a root
reboot, just the thing to lift confidence and
spirits - after all, confident is the new
beautiful.
Sezane
254 Elizabeth Street
If you've not yet been smitten by
Sezane, you will be after visiting this store.
The brand, known for original creations, an
obsession with the perfect cut and a quest
for the most magnificent fabrics, offers
unparalleled service and inimitable quality.
The shop feels more like a boutique apartment and includes a small café with plenty

Hershey's
701 Seventh Avenue
You may recall visiting Hershey's
Chocolate World years back; now the
Times Square attraction has moved up the
street and is nearly three times the size of
the original location. The new location
features a slew of new experiences for the
more than 4 million anticipated visitors,
including Hershey's largest permanent
s'mores experience with an authentic
camper where visitors can enjoy made-toorder chocolate and marshmallow treats.
Hershey's Kitchens Bakery, created in
partnership with The Culinary Institute of
America, lets customers enjoy warm-baked
goods and beverages, including more than
10 new Hershey-inspired treats.
Good Goods
121 Prince Street
Good Goods is a new retail model
that brings together emerging brands in a
collaborative retail environment. Plans call
for using the curated retail space to explore

the future of retail and urban innovation.
This pop-up experience (check it out while
you can) highlights 50+ emerging brands
- half based in New York - selling products ranging from fashion, accessories and
jewelry to natural skincare, home goods
and small batch foods. The retailer's mission is to engage shoppers in exciting and
unexpected ways, offer emerging brands an
accessible path to physical stores, explore
synergies with established brands and reinvigorate our cities by introducing retail
concepts designed to suit a diverse range
of urban spaces.
Allbirds
68 Prince Street
Allbirds opened its first New York
store in the trendy SoHo neighborhood.
The direct-to-consumer brand is relatively
new to the footwear scene, debuting in
2016. While the product offering is concise, the sneakers, made of renewable
merino wool, have quickly reached cult
status. The store is long and narrow, featuring exposed brick with crisp black and
white displays. Another fun addition that
ties the shop to New York are shoelace
buckets, inspired by MTA subway lines;
shoppers can match the colorful laces to
the color of their daily commute. There's
even a human hamster wheel at the back of
the store, designed to allow the customer
to "try before you buy."
https://www.hersheys.com/chocolateworld/en_us/locations/times-square.html https://shop.nordstrom.com/st/nordstrom-rack-31st-6th https://www.allbirds.com/pages/stores http://www.sezane.com/us/sezane-apartment https://www.madison-reed.com/colorbar https://www.goodgoods.market/ http://Multidev.com http://ChainDrive.com
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