STORES Convention Daily - 2018 Big Show Day 3 - 12

2018 TUESDAY

12

More Accurate Data and Streamlined Systems
Give L.L.Bean an Omnichannel Edge

W

hat's a catalog-dominated busi- customer-demand waters.
ness to do when online and
"It's a lot harder to predict to what
other digital channels invade and when they're going to react, and in
the world? If you're L.L.Bean, you evolve. what quantities," Piacentini says. Though
"When you're in the catalog business L.L.Bean has deep historical data and
and you have control
internal institutionover which products
al knowledge, the
In today's
you're putting in
team still found it
environment,
retailers
front of customers
difficult to manage
need new tools to
and when, you have
the changes they
a higher degree of
were seeing in prodnavigate the customerpredictability," says
uct demand.
demand waters.
Kirsten Piacentini,
A conglomeravice president of intion of legacy platventory management for the 105-year-old forms supporting the company's forecastretailer headquartered in Freeport, Maine. ing and inventory functions wasn't making
Though still subject to forecasting demand predictions any easier. "We had
error, retailers with a catalog-heavy pres- multiple systems trying to forecast," Piaence have historically enjoyed significant centini says.
control over their marketplace. But that's
The team was also using forecasting
all changing.
processes built for the catalog model,
which proved ineffective for ecommerce:
From push to pull
Monthly online forecasts didn't react fast
In today's pull environment - where enough to the weekly trend cycle.
consumers can decide which products they
"For retail, we didn't have good
want to look at online and respond to ads visibility on store-level inventory when
on a variety of channels including TV, making buys for the next season," Piasocial media and other digital platforms centini says.
- retailers need new tools to navigate the
The combination of drivers moved

L.L.Bean discovered that forecasting processes built for the catalog model didn't work
so well for ecommerce.

the team to implement JDA Software's
demand and fulfillment platforms to improve forecasting accuracy and increase
visibility. Demand forecasting fragmentation is a problem for a growing number
of retailers; multiple systems are often
melded together with varying integration
success.

"Applications have been developed
in silos," says Jim Prewitt, vice president
of North American retail strategy for
JDA Software. Internal sub-groups have
launched their own solutions over the
years, but as the number of channels has
See "Supply Chain" on page 24

REDUCE OPERATIONAL
COSTS AND IMPROVE
PRODUCTIVITY
PUT YOUR FUTURE
IN SAFE HANDS
At Crane Payment Innovations, we've revolutionized the payment
experience for independent retailers and their customers. Our
all-new product line delivers payment automation that provides
efficiency and security.
To find out more, come and see us on Booth 2830 at NRF.
Live demonstrations every day at 11am, 1pm and 3pm.

898196_CPI.indd 1

15/12/17 05:57



Table of Contents for the Digital Edition of STORES Convention Daily - 2018 Big Show Day 3

STORES Convention Daily - 2018 Big Show Day 3 - 1
STORES Convention Daily - 2018 Big Show Day 3 - 2
STORES Convention Daily - 2018 Big Show Day 3 - 3
STORES Convention Daily - 2018 Big Show Day 3 - 4
STORES Convention Daily - 2018 Big Show Day 3 - 5
STORES Convention Daily - 2018 Big Show Day 3 - 6
STORES Convention Daily - 2018 Big Show Day 3 - 7
STORES Convention Daily - 2018 Big Show Day 3 - 8
STORES Convention Daily - 2018 Big Show Day 3 - 9
STORES Convention Daily - 2018 Big Show Day 3 - 10
STORES Convention Daily - 2018 Big Show Day 3 - 11
STORES Convention Daily - 2018 Big Show Day 3 - 12
STORES Convention Daily - 2018 Big Show Day 3 - 13
STORES Convention Daily - 2018 Big Show Day 3 - 14
STORES Convention Daily - 2018 Big Show Day 3 - 15
STORES Convention Daily - 2018 Big Show Day 3 - 16
STORES Convention Daily - 2018 Big Show Day 3 - 17
STORES Convention Daily - 2018 Big Show Day 3 - 18
STORES Convention Daily - 2018 Big Show Day 3 - 19
STORES Convention Daily - 2018 Big Show Day 3 - 20
STORES Convention Daily - 2018 Big Show Day 3 - 21
STORES Convention Daily - 2018 Big Show Day 3 - 22
STORES Convention Daily - 2018 Big Show Day 3 - 23
STORES Convention Daily - 2018 Big Show Day 3 - 24
STORES Convention Daily - 2018 Big Show Day 3 - 25
STORES Convention Daily - 2018 Big Show Day 3 - 26
STORES Convention Daily - 2018 Big Show Day 3 - 27
STORES Convention Daily - 2018 Big Show Day 3 - 28
STORES Convention Daily - 2018 Big Show Day 3 - 29
STORES Convention Daily - 2018 Big Show Day 3 - 30
STORES Convention Daily - 2018 Big Show Day 3 - 31
STORES Convention Daily - 2018 Big Show Day 3 - 32
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