STORES Magazine - April 2011 - (Page 16)

EXECUTIVE SUITE / RETAIL PEOPLE Bigger Isn’t Always Better Ken Nisch Chairman JGA Southfield, Mich. en Nisch joined design consultancy JGA in 1979. Today as chairman, he works internationally with responsibilities that include client liaison and project strategy for firms ranging from Godiva and Hershey’s to Hot Topic, Jaguar and Verizon Wireless. K us to remain intact during more challenging times. If you could share one thought with retailers, what would it be? Parody and parity may be expeditious in the short run, but innovation and uniqueness will win in the long run. A retail trend you wish would go away? A registered architect, Nisch has been a featured speaker at numerous tradeshows (including NRF’s BIG Show) and lifestyle conferences. In 2009, he was inducted into the Retail Design Institute’s Legion of Honor in recognition of his outstanding career achievement in the field of retail store design. What was your early work history and what were the lasting takeaways? Seeing the retail environment from an operational perspective vs. a branding and marketing perspective. Given tightening budgets, consolidation of creative activities and, more recently, the diminishing of the CMO’s role, that environment is seen only in terms of cost, execution and expense control. A retail trend on the horizon? commenting on a little something that you brought them back from India, Brazil or Europe. Where’s the latest, greatest shopping? I had a paper route from about the third grade and that taught me about customer service and human nature — both positive and negative — and how the customer is always right. Simple lessons like always having enough change for the customer whose excuse was always that they “didn’t have change, so come back next week.” These days, you’re quite the road warrior. Any travel strategies? Seeing more retail entrepreneurship, much of it related to online. The big question is, “Will this translate into the bricks-and-mortar environment?” The last website you visited? My latest favorites are Good Earth and Fabindia, both in India. I have a great deal of admiration for organizations such as Ten Thousand Villages who have partnered commerce and human development, and have done so in a way that makes small but important changes in the lives of both the maker and the receiver. What’s your business philosophy? [Habitat for Humanity’s] www.habitat .org/restores. We were looking at how they promote reuse and recycling in an environmentally and socially responsible way, while providing funding for Habitat’s community improvement work. If I weren’t running a retail consulting company, I’d be...? I travel pretty much every week. I more often find myself bringing something back to remind those at home that I am thinking about them, rather than taking something from home to remind me of them. It makes travel a bit less burdensome when you see a friend or family member wearing and positively 16 STORES / APRIL 2011 I have always looked at the long term. As a company, we have sized our business to be “big enough to serve you, small enough to know you.” We certainly left some opportunities on the table during the “boom” cycles, but being a bit conservative has also allowed Doing something on the product and business development side … looking for ways to connect customers and retailers with many of the unique, classic design and craft industries that exist around the world. StORES —Janet Groeber WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - April 2011

Stores Magazine - April 2011
Editor’s Page
President’s Page
Retail People
Chain of Uncertainty
Digital Couponing
Energy Management
Social Media
Cross-Channel Metrics
Broadband Bonding
Workforce Management
Alternative Payments
Divisional Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - April 2011