STORES Magazine - June 2011 - (Page 95)

CONSIDER THIS / NRF NEWS Former Chamber Exec Named Sr. VP of Communications, Public Affairs NRF has named Tita Freeman, formerly of the U.S. Chamber of Commerce, as senior vice president for communications and public affairs. In this role, Freeman will drive the communications strategy and positioning for the industry. “Tita brings a wealth of experience leading major communications efforts on behalf of the business community,” says NRF president and CEO Matthew Shay. “Her strategic insights and expertise make her uniquely qualified to help advance the retail industry’s agenda and to bring NRF’s public affairs to the next level.” Freeman joined NRF last month and played an integral role in the planning and rollout of NRF’s 60-day media campaign to preserve swipe fee reform (for more information, see President’s Page on page 8). Last year, NRF’s Board of Directors endorsed a strategic plan to guide the organization into a new era of increased policy advocacy, communications and grassroots engagement. Earlier this year NRF tapped David French, a respected Washington lobbyist, to lead a significantly more robust government relations function. Freeman will grow and enhance the public affairs function, helping to round out NRF’s leadership team. tain pressure on senators leading up to July 21, when the reform is scheduled to take effect. Visit NRF’s take-action center at Tita Freeman T NRF Launches Swipe Fee Take-Action Center o coincide with the 60-day campaign to preserve swipe fee reform, NRF has created a take-action center to mobilize merchants and consumers on the issue. The site is designed to allow people to easily make their voices heard through e-mails to lawmakers and posts to viral social media outlets like Facebook and Twitter. Both merchants and consumers can tweet their senators, share their support on Facebook, download NRF’s ads and sign up to receive e-mail updates on the issue. NRF’s full swipe fee campaign, which includes meetings between retailers and lawmakers throughout the summer and a national media blitz, is designed to exert and main- T Research Details How Retailers, Shoppers Use Tablets hese days, tablets and retail go hand-in-hand, but exactly how merchants and consumers are capitalizing on the new technology is another question. Two research studies — an NRF special report conducted by BIGresearch and’s State of Retailing Online report conducted by Forrester Research, both released in May — detail current trends in the use of tablets among retailers and shoppers. The consumer report by BIGresearch shows that the typical tablet owner is 36 years old, male and has an average salary of more than $85,000. The report also found that tablet users are more likely to respond to sponsored online ads and are extremely social when it comes to their online shopping experience — they blog, tweet and post to Facebook regularly. When it comes to retailer investment, the SORO findings show “it’s not essential [for retailers] to invest in an app, but there are some interesting tablet app plays by start-ups that are good ways to test the waters while letting others build out a compelling content experience,” says Forrester’s Sucharita Mulpuru. STORES / JUNE 2011 95 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - June 2011

Stores - June 2011
Editor’s Page
President’s Page
Retail People
CEO Compensation
Customer Service
Business Strategy
What We’ve Learned
Loss Prevention Supplier Directory
Customer Rewards
Business Management
Social Media
Planning Solutions
Loyalty Programs
Business Intelligence
Store Operations
Divisional Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - June 2011