STORES Magazine - August 2014 - (Page 56)

I HUMAN RESOURCES From Information to Ideas Industry experts' views of changing workplace dynamics by LEN LEWIS A re we on the verge of a workplace revolution - or evolution? It could be both when it comes to the way people work, the dynamics of the workplace and interacting on person-to-person and digital levels. That is according to industry experts who explored the changing nature of the workplace during a "Future of Work" event in June at Microsoft's Technology Center in New York. "Generations of instincts on how to run our companies are becoming counter-productive and everyone's struggling with that. Suddenly longterm plans are becoming obsolete before you finish them," said Adam Pisoni, co-founder of enterprise social network Yammer. "What everyone needs to do is optimize information flow." Panelists at the event also included Bryan Goode, senior director of product marketing for Enterprise Social at Microsoft; Andrea Siudara, vice presi- 56 STORES August 2014 dent of information technology with automotive technologies provider Delphi; Charlene Li, founder of Altimeter Group; Alan Lepofsky, vice president and analyst at Constellation Research; David Peterson, enterprise collaboration manager with Trek Bicycle Corp; and Ryan Anderson, director of future technology with Herman Miller. The changing role of middle management was among the topics discussed. "Their job has changed drastically," said Li. "They need to know which voices are being heard. "This means that leaders need to respond to those that work for them. Additionally, it's not just about collaboration, but whether collaborations are getting things done," she said. "The only thing that matters is adaptability and that people do what they say they are going to do." - Adam Pisoni, Yammer "People may adopt all the tools that help them do this. But if leaders don't show up, it won't happen." Effective collaboration "is not about getting friends to work together but working efficiently with strangers," said Peterson. "We tend to work in hierarchies, but this is not the way to get things done." THE IMPORTANCE OF ADAPTABILITY Companies must consider breaking down protocols that they have been operating under for generations, said Anderson. "That can be a very painful transition ... . But we are moving from an era of information to an era of ideas." People should be able to work anywhere they need to, for however long it takes, he said. "The idea of a consistent 40-hour work week is obsolete. Bosses don't need to see punch cards." Pisoni, who has been working with Microsoft since the company acquired NRF.COM/STORES http://www.NRF.COM/STORES

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STORES Magazine - August 2014