STORES 2012 Media Planner - 16
STORES Media Lead-Generating Opportunities
STORES Knowledge Series® webinars deliver pre-qualified leads of retail executives interested in your products and services—it’s the perfect addition to your lead-gen campaign! Co-branded as STORES events, the STORES Knowledge Series offers you a unique way of generating leads and connecting directly with your target market. You select the topic, speakers, content and target market, and STORES does the rest, including:
• Conduct a multi-faceted marketing campaign to • • • •
drive high-level retail decision-makers to register for your event Manage all technical aspects of your webinar Provide a STORES executive to moderate Enable interactive polling and survey questions Host a Q&A session, allowing your speakers to interact directly with your target market who registered for your event
Join the elite list of retail suppliers that have sponsored STORES Knowledge Series webinars, which thousands of retail executives have attended since the program began in 2005.
• Provide contact information and data of everyone • Archive your event for a full 12 months, allowing
you to continue to use it as a selling tool
16 StORES Media
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