STORES 2012 Media Planner - (Page 18)
STORES Media Online Offerings
STORES.org is the most-visited website that focuses on retail industry news and trends. Retail professionals visit the site every day for:
• Full STORES Magazine content, including
searchable archives of past issues and annual features and reports
• Searchable web versions of all three Buying Guides,
updated throughout the year • Archives of STORES Knowledge Series® interactive webinars • Up-to-the-minute industry news and tweets
U.S. RANKING OF THE MOST-VISITED WEBSITES
(averaged over three months)
Google The New York Times Chicago Tribune STORES.org
(up from 70,398 in 2010!)
1 28 244 35,901 64,138 95,794 120,633
Retailing Today Chain Store Age Integrated Solutions for Retailers
Source: Alexa.com, August 2011
Impressions on STORES.org were up 23%* between April and July 2011!
*compared with April-July 2010
STORES.ORG IS VISITED BY RETAILERS OF ALL SIZES: Annual sales volume Less than $499 million $500 million - $999 million $1 billion - $9.9 billion $10 billion or more Number of stores Fewer than 100 100-499 500 or more
Source: Counsel House Research, 2011
60.2% 10.8% 16.1% 12.9% 58.8% 21.6% 19.6%
Online sponsorships are available. Online advertising counts toward frequency discounts for print ads — ask your account executive for details.
18 StORES Media
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