LP Information Media Kit 2008

Rates/Contact Information LPinformation 2008 Black & White Advertising Rates 1 page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1x 4,095 3,075 2,660 1,840 1,370 1,040 3x 3,810 2,950 2,565 1,735 1,285 1,030 6x 3,300 2,770 2,425 1,645 1,280 975 12x 3,175 2,660 2,340 1,580 1,225 905 (includes 4-color charge) 2nd Cover 3rd Cover 4th Cover 2008 Special Position Advertising Rates 1x 6,760 6,480 7,045 3x 6,420 6,150 6,685 6x 5,810 5,565 6,050 Multiple Page Inserts Page Increase Discount Advertisers that maintain an increasing level of advertising over consecutive contract years qualify for the page increase discount, which is applied to the new year’s earned black/white rate. Page increase: Discount: 1 page 7% 2 pages 10% 3 pages 12% 4 or more pages 15% New Advertiser Discount Advertisers (and their parent companies) that have not run in the prior 18 months and commit to running 3 or more full pages in their contract year qualify for a 10% discount on the earned black/white rate. The maximum achievable discount is 15% of the earned black/white rate. Agency Commissions and Payment Terms Prices reflect bind-in rate. Other insertion methods may incur additional costs. Not combinable with any other discount. Maximum weight of stock accepted without premium is 80-lb. Offset or 100-lb. Coated, 25 x 38 bases. Heavy weight will not be accepted unless agreed upon with publisher. Mechanical information should also be agreed upon with publisher. Any special formats, such as gatefold, die-cut, etc., must be submitted to publisher for approval and an estimate of any additional mechanical charges for special handling. 2-4 pages (1-2 sheets) 6-8 pages (2-4 sheets) 10 or more pages (5 or more sheets) 2,770 per page 2,500 per page 2,250 per page Color Rates 15% commission to recognized advertising agencies on gross billings for display advertising, color and premium. No commission will be paid on invoices not paid within 30 days of billing date. Mechanical charges and special services are non-commissionable. One standard color (C, M or Y), extra PMS matched color, extra 4-color process, extra Page 500 700 1,500 Spread 950 1,330 2,850 Short Rate and Rebate All advertising subject to rebate or short rate when more or less advertising than specified by original order is used. Sponsorship opportunities and custom-publishing pieces are also available—ask your sales rep for details. Please refer to Rate Card for full details. Contact us for more information. EXECUTIVE PUBLISHING 900A South Main Street Suite 103 Bel Air, MD 21014 410/893-8003 410/893-8004 FAX Advertising Director Mike Gribbin mgribbin@executivepublishing.com 410/893-8003 Eastern Sales Executive Therese Draddy tdraddy@executivepublishing.com 301/681-8034 Western Sales Executives Mike Gribbin mgribbin@executivepublishing.com 410/893-8003 Terry Baker tbaker@executivepublishing.com 410/893-8003 Advertising & Marketing ADVERTISING PRODUCTION STORES Magazine 325 7th Street NW, Suite 1100 Washington, DC 20004 202/626-8102 (phone) 202/661-3042 (fax) storesproduction@nrf.com CIRCULATION Elena Caiola 202/626-8146 (phone) 866/640-8139 (fax) circulation@nrf.com EXECUTIVE EDITOR Susan Reda 516/437-1245 (phone) 866/640-8138 (fax) editor@nrf.com PUBLISHER Rick Gallagher 202/626-8103 (phone) 866/640-8136 (fax) publisher@nrf.com Midwestern Sales Executive Dan McClure dmcclure@executivepublishing.com 443/392-2636 Sales Associates Molly Deise mdeise@executivepublishing.com Tim O’Connell toconnell@executivepublishing.com Linda Seward lseward@executivepublishing.com Caryn Sierakowski csierakowski@executivepublishing.com Katie Gribbin katieg@executivepublishing.com ASSISTANT PUBLISHER Susan Patterson 202/626-8102 (phone) 202/661-3042 (fax) pattersons@nrf.com STORES Magazine 325 7th Street NW, Suite 1100 Washington, DC 20004

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