LP Information Media Kit 2008

LPinformation Reaches Every Retail Tier TOTAL NUMBER OF STORES % OF LPI READERS CHAIN’S ANNUAL SALES % OF LPI READERS LPinformation Reaches Active Subscribers More than 1,500+ 1,000-1,499 500-999 100-499 12.9% 16.2% 49.4% 8.6% 12.9% More than $10 billion $500 million-$999 million Less than $500 million $1 billion-$9.9 billion 18.9% 40.0% 26.7% 14.4% 94% More than are qualified within one year! Fewer than 100 Source: Counsel House Research 98% LP executives need the news and analysis in LPinformation because: • Shrink cost U.S. retailers more than $40 billion in 2006, up 10% from the prior year. • In 2006, retailers spent over $11 billion on loss prevention and security. Source: 2006 National Retail Security Survey Preliminary Results receive LPI addressed by name and title and/or occupation! According to NRF’s 2007 Organized Retail Crime survey, 79 percent of retailers said they have been a victim of organized retail crime, costing the industry $30 billion a year. Total Circulation 36,007 26,842 subscribers receive LPI by direct request 6,312 subscribers receive LPI as part of their NRF membership (rated one of the top two benefits by members!) Source: June 2007 ABC Statement 2,853 subscribers receive LPI from various industry sources

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