Stores 2008 Global Powers of Retailing - (Page 5) ADVERTORIAL mum net new store sales and/or maximum allowable sales transfer between units). To enable you to work smarter and deliver the speed you need, these models can be deployed through our desktop platforms or model results can be hosted online. With online access, analysts can apply model results to make better and more informed real estate decisions from anywhere they can access the Internet, even out in the field. The bottom line result is that the retailer’s valuable real estate experts are spending their time evaluating and developing more of the highest caliber site opportunities each year — this productivity boost also allows the real estate department to move from a “reactive” mode, where they are just trying to keep up with site submissions, to a proactive mode of operation where they are identifying high potential markets and strategic locations where the chain needs to be and then going out and getting them. AnySite® Online AnySite Online is an economical subscription-based tool used to quickly generate presentation-quality site maps and reports with information such as demographics, traffic counts, drive times, consumer expenditure potential and aerial images. Data Pitney Bowes MapInfo offers quality data to support real estate analytics and decision-making, including: demographics, PSYTE® Advantage segmentation, consumer and retail sales potential, business points, retail and restaurant chain locations. Highlights of our newest data offerings for retail include: • Next-Generation Demographics: This new U.S. demographic dataset is powered by The Gadberry Group’s Microbuild™ technology and built from the ground up based on reliable household-level information that is updated quarterly so you always have timely and dependable demographic information on rapidly changing markets. • High-Growth Market Data: Provides a timely view into new housing activity and high growth markets in the U.S. This offering is made possible through a strategic partnership between Pitney Bowes MapInfo and Metrostudy, which maintains a database of primary housing market information for the fastest growing markets in the U.S. that includes over 113,000 subdivisions, representing over 14.5 million housing units. • International Demographics and Segmentation Data: Through its partnership with EuroDirect, Pitney Bowes MapInfo now offers the CAMEO consumer classification system. Using this system, retailers can create a unified customer profile that can be utilized in site location and market analytics across the world. CAMEO is available for the UK, U.S. and Canadian markets, as well as more than 30 countries spanning South America, Western Europe, Central and Eastern Europe, Asia, Australia and South Africa. At the end of the day, what we really provide isn’t software, or data, it’s “answers.” Whether you are a new or mature retailer, small inline concept or big box, are looking to expand locally or globally, Pitney Bowes MapInfo can integrate cutting-edge predictive analytics technology, local market knowledge and research services, with world-class software and data to provide you with the answers you need to make more efficient and profitable site location and market deployment decisions. NRF Convention - Booth #870 www.mapinfo.com/retail sales@mapinfo.com Smart Site Solutions® & AnySite® Online Retail Modeling These affordable modeling solutions represent the embodiment of over 45 years of Thompson Associates* market research. Smart Site Solutions features pre-defined customer profiles typical for various industry segments, which can be customized by the user (or we can customize the profile to reflect your specific brand). The application takes into account factors such as the trade area size and market density, as well as minimum distance required between units, and provides a prioritized market “blueprint” that quantifies the maximum store build-out (number, placement and priority) for any given region. AnySite Online Retail Modeling (RM) creates a trade area profile for a shopping center or property, matches it against a database of preferred trade area characteristics for an extensive list of retailers, then returns a targeted list of the bestmatching tenants. Retail recruitment proposals and packages can then be generated by the developer for use in recruiting desired retail tenants. The underlying statistical methodologies in the RM modeling engine have been exhaustively tested and validated against known retail strategies. AnySite® (desktop software) Using AnySite, analysts can easily import their own proprietary or 3rd party data for use with market demographics to quickly perform sophisticated trade area analytics, generating presentation quality reports and maps for the studies. Market Research Services Pitney Bowes MapInfo provides an array of outsourced consulting services to meet its clients’ needs. Our Applied Research group can provide custom market research in affordable packages, such as: customer mapping, sales transfer studies, field research, strategic deployment evaluation and franchisee site evaluation packages. http://www.mapinfo.com/retail http://www.mapinfo.com/retail
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