STORES Magazine - January 2009 - (Page 27) ways to sustain the attention of this captive audience and avoid anything that might be putting it at risk.” Courtney, who along with Hoch will present detailed findings of the study at NRF’s 98th Annual Convention & EXPO later this month, believes the research provides mall operators with a prescription for reinvention. “One of the biggest problems, particularly among shoppers in the 25- to 40-year-old age bracket, is a lack of restaurants,” she says. “In most instances, malls are not around the corner. If a customer travels an hour or more to get there, it makes sense to provide more restaurant choices. Top 10 Problems at the Mall Shoppers were asked if they experienced any of the following during their most recent trip to the mall (respondents could choose multiple answers). Selection of restaurants was too limited There was nothing new or unique in the mall There were too many stores that carry the same products It was difficult to find a parking spot The range of stores was too limited There were too many teenagers hanging around There weren’t enough signs in the parking lot to tell you what stores you were parking close to There weren’t enough rest areas You couldn’t find what you were looking for in the mall Source: Verde Group/Baker Retail Initiative at Wharton 35% 35 28 25 23 23 20 19 18 The mall did not seem to be taking any steps to be environmentally conscious 23 “The mall needs to be a destination,” she says. “That means plenty of great food and entertainment options – not just an aggregation of shops.” Courtney also recommends that shopping center developers pay closer attention to the mix of shoppers at each center and to unique steps that can be taken to shape the experience. If a mall attracts a high percentage of young families concerned about the environment, making changes to be more in sync with their values can cultivate loyalty – and could open the door to new store concepts, too. WWW.STORES.ORG STORES / JANUARY 2009 27 http://WWW.STORES.ORG
Table of Contents Feed for the Digital Edition of STORES Magazine - January 2009 STORES Magazine - Jauary 2008 Contents Executive Editor's Page President's Page Mechanical Marvel P&G Invests in Ocado Now I Remember What Shoppers Think 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Breaking the Monotony Multi-Channel Concept2Watch E-Commerce Analytics Category Management IT Systems In-Store Technology IT Systems Communications Website Strategy Communications SOA Energy Video Surveillance Employee Theft Online Fraud Industry Perspective Loeb Retail Letter ARTS Update Point of View NRF News Retail Crossword End Cap STORES Magazine - January 2009 STORES Magazine - January 2009 - STORES Magazine - Jauary 2008 (Page Cover1) STORES Magazine - January 2009 - STORES Magazine - Jauary 2008 (Page Cover2) STORES Magazine - January 2009 - STORES Magazine - Jauary 2008 (Page 3) STORES Magazine - January 2009 - Contents (Page 4) STORES Magazine - January 2009 - Contents (Page 5) STORES Magazine - January 2009 - Contents (Page 6) STORES Magazine - January 2009 - Contents (Page 7) STORES Magazine - January 2009 - Executive Editor's Page (Page 8) STORES Magazine - January 2009 - Executive Editor's Page (Page 9) STORES Magazine - January 2009 - President's Page (Page 10) STORES Magazine - January 2009 - President's Page (Page 11) STORES Magazine - January 2009 - Mechanical Marvel (Page 12) STORES Magazine - January 2009 - P&G Invests in Ocado (Page 13) STORES Magazine - January 2009 - P&G Invests in Ocado (Page 14) STORES Magazine - January 2009 - Now I Remember (Page 15) STORES Magazine - January 2009 - What Shoppers Think (Page 16) STORES Magazine - January 2009 - What Shoppers Think (Page 17) STORES Magazine - January 2009 - 10 Things You May Have Missed (Page 18) STORES Magazine - January 2009 - 10 Things You May Have Missed (Page 19) STORES Magazine - January 2009 - Numbers Worth Counting (Page 20) STORES Magazine - January 2009 - Numbers Worth Counting (Page 21) STORES Magazine - January 2009 - Full Price/Markdown (Page 22) STORES Magazine - January 2009 - Full Price/Markdown (Page 23) STORES Magazine - January 2009 - Retail People (Page 24) STORES Magazine - January 2009 - Retail People (Page 25) STORES Magazine - January 2009 - Breaking the Monotony (Page 26) STORES Magazine - January 2009 - Breaking the Monotony (Page 27) STORES Magazine - January 2009 - Breaking the Monotony (Page 28) STORES Magazine - January 2009 - Breaking the Monotony (Page 29) STORES Magazine - January 2009 - Breaking the Monotony (Page 30) STORES Magazine - January 2009 - Breaking the Monotony (Page 31) STORES Magazine - January 2009 - Multi-Channel (Page 32) STORES Magazine - January 2009 - Multi-Channel (Page 33) STORES Magazine - January 2009 - Multi-Channel (Page 34) STORES Magazine - January 2009 - Multi-Channel (Page 35) STORES Magazine - January 2009 - Concept2Watch (Page 36) STORES Magazine - January 2009 - Concept2Watch (Page 37) STORES Magazine - January 2009 - E-Commerce (Page 38) STORES Magazine - January 2009 - E-Commerce (Page 39) STORES Magazine - January 2009 - Analytics (Page 40) STORES Magazine - January 2009 - Analytics (Page 41) STORES Magazine - January 2009 - Category Management (Page 42) STORES Magazine - January 2009 - Category Management (Page 43) STORES Magazine - January 2009 - Category Management (Page 44) STORES Magazine - January 2009 - IT Systems (Page 45) STORES Magazine - January 2009 - IT Systems (Page 46) STORES Magazine - January 2009 - IT Systems (Page 47) STORES Magazine - January 2009 - In-Store Technology (Page 48) STORES Magazine - January 2009 - In-Store Technology (Page 49) STORES Magazine - January 2009 - IT Systems (Page 50) STORES Magazine - January 2009 - IT Systems (Page 51) STORES Magazine - January 2009 - Communications (Page 52) STORES Magazine - January 2009 - Communications (Page 53) STORES Magazine - January 2009 - Website Strategy (Page 54) STORES Magazine - January 2009 - Website Strategy (Page 55) STORES Magazine - January 2009 - Communications (Page 56) STORES Magazine - January 2009 - Communications (Page 57) STORES Magazine - January 2009 - SOA (Page 58) STORES Magazine - January 2009 - SOA (Page 59) STORES Magazine - January 2009 - Energy (Page 60) STORES Magazine - January 2009 - Energy (Page 61) STORES Magazine - January 2009 - Energy (Page 62) STORES Magazine - January 2009 - Energy (Page 63) STORES Magazine - January 2009 - Energy (Page 64) STORES Magazine - January 2009 - Energy (Page 65) STORES Magazine - January 2009 - Video Surveillance (Page 66) STORES Magazine - January 2009 - Video Surveillance (Page 67) STORES Magazine - January 2009 - Video Surveillance (Page 68) STORES Magazine - January 2009 - Video Surveillance (Page 69) STORES Magazine - January 2009 - Video Surveillance (Page 70) STORES Magazine - January 2009 - Video Surveillance (Page 71) STORES Magazine - January 2009 - Employee Theft (Page 72) STORES Magazine - January 2009 - Employee Theft (Page 73) STORES Magazine - January 2009 - Employee Theft (Page 74) STORES Magazine - January 2009 - Employee Theft (Page 75) STORES Magazine - January 2009 - Online Fraud (Page 76) STORES Magazine - January 2009 - Online Fraud (Page 77) STORES Magazine - January 2009 - Industry Perspective (Page 78) STORES Magazine - January 2009 - Industry Perspective (Page 79) STORES Magazine - January 2009 - Loeb Retail Letter (Page 80) STORES Magazine - January 2009 - Loeb Retail Letter (Page 81) STORES Magazine - January 2009 - ARTS Update (Page 82) STORES Magazine - January 2009 - ARTS Update (Page 83) STORES Magazine - January 2009 - Point of View (Page 84) STORES Magazine - January 2009 - Point of View (Page 85) STORES Magazine - January 2009 - NRF News (Page 86) STORES Magazine - January 2009 - Retail Crossword (Page 87) STORES Magazine - January 2009 - Retail Crossword (Page 88) STORES Magazine - January 2009 - Retail Crossword (Page 89) STORES Magazine - January 2009 - End Cap (Page 90) STORES Magazine - January 2009 - End Cap (Page Cover3) STORES Magazine - January 2009 - End Cap (Page Cover4)
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