STORES Magazine - January 2009 - (Page 57)

new application being introduced in the average store or enterprise. Every year or so, people are looking at new applications to bump up their bandwidth. “Our whole goal is to create a really flexible solution [such] that we don’t care what application comes down the road, we don’t care what the size of your link is down the road — we’re going to give you a flexible environment so you can deploy optimization with confidence,” he says. Based in Seattle, PCC is a certified organic retail cooperative with sales of $115 million and an active membership of more than 42,000 households. The largest organic grocery co-op in the United States, it dates to 1953, when the WWW.STORES.ORG Puget Consumers Co-op was headquartered in a garage. At its inception, Beutjer says, the cooperative was simply about people banding together to buy groceries at lower prices. Now, however, PCC operates nine stores that offer a mix of gourmet and organic foods, much of it locally sourced. PCC opened the first grocery store in the United States to earn LEED gold certification for “green” design, and the goal for its newest store in Edmonds, Wash., is LEED platinum status. In the sweet spot PCC fits into the “sweet spot” of Silver Peak’s focus on helping large enterprises, which is based on the size of the WAN (or how much data is being moved), the number of locations involved and the number of applications a company runs over the WAN. For her part, Beutjer couldn’t be happier. “Pretty much anything that’s not encrypted is dramatically sped up,” she says, “particularly once it’s been previously copied. Once the devices have seen that data on either end, subsequent transfers speed up dramatically. Our people often work with large spreadsheets, and the time it takes to open them has been reduced dramatically. It’s the same thing for pushing down batches; they just disappear really fast, as opposed to slowly having to wait for the process to finish on our end.” Beutjer also is pleased that installation is easy enough that she’s been able to do it herself with the help of Silver Peak technicians. A global management system provides templates for the installation, but the company also offers to place experts onsite to make it “as easy as possible,” Aaron says. StORES Fiona Soltes, who splits her time between “retail therapy” and freelance writing, lives near Nashville, Tenn. STORES / JANUARY 2009 57 http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of STORES Magazine - January 2009

STORES Magazine - Jauary 2008 Contents Executive Editor's Page President's Page Mechanical Marvel P&G Invests in Ocado Now I Remember What Shoppers Think 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Breaking the Monotony Multi-Channel Concept2Watch E-Commerce Analytics Category Management IT Systems In-Store Technology IT Systems Communications Website Strategy Communications SOA Energy Video Surveillance Employee Theft Online Fraud Industry Perspective Loeb Retail Letter ARTS Update Point of View NRF News Retail Crossword End Cap

STORES Magazine - January 2009

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