STORES Magazine - January 2010 - (Page 27)

EXECUTIVE SUITE / COVER STORY BY SUSAN REDA, EDITOR Retailers have come up with clever ways to connect with customers. They’ve created programs and events that attract crowds and leave memorable impressions. They’ve dabbled in Facebook and tried their hands at Twitter. Some companies developed new collections with an eye toward helping shoppers overcome Sponsored economic hurdles; others tweaked their by credit card programs to ease the burden. If imitation is the sincerest form of flattery; it’s also proven to be an effective business survival tool. WWW.STORES.ORG reativity is a hallmark of the retail industry, and retailers have continued to demonstrate just how inventive, resourceful and imaginative they are over the last 18 months – no small feat given the financial challenges experienced by businesses and consumers alike. We’re not recommending that you steal these ideas outright. Instead, we hope to inspire, to start a conversation and to encourage some brainstorming. Start with the concept, shake it, turn it upside down and see what you come up with: chances are you have the potential to make a great idea even better. Consider the following a retail survival kit for 2010 (and if you’re one of the companies mentioned herein, consider yourself flattered). STORES / JANUARY 2010 27 http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2010

STORES Magazine - January 2010
Editor's Page
President’s Page
Retail People
CEO Profile
20 Ideas Worth Stealing
Digital Coupons
Customer Loyalty
Labor Scheduling
Data Management
Human Resources
Retail Fraud
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap
Global Powers of Retailing

STORES Magazine - January 2010