STORES Magazine - January 2010 - (Page 35)

WORTH WATCHING / CONCEPT2WATCH Cotton On Victoria, Australia Owner/director: Nigel Austin Six stores in California; nearly 600 stores in Australia, New Zealand, Singapore, Hong Kong and Malaysia Up from Down Under ustralia-based Cotton On, a leading name in affordable, trendy fashion in the Asia/Pacific region, has begun its move into the U.S. market. Cotton On public relations manager Elissa Holloway says the goal is to have 2,016 stores by 2016, with the United States a primary expansion target. The flagship brand, Cotton On, competes with a number of well-known brands like Gap and H&M. With an average price point of $19.95, its value proposition is to “consistently deliver on-trend and affordable fashion.” “Shopping in Cotton On stores is about the overall experience as opposed to how we merchandise the store,” Holloway says. “Seeing in-demand products at affordable price points and being welcomed by friendly staff who are expert stylists creates a fun customer experience.” Cotton On does its own manufacturing and quality control. In addition to the flagship brand, the company operates stores in other categories: Cotton On Kids, Cotton on Body, Rubi (footwear), Typo (gifts and stationery), Factorie (youth apparel) and T-Bar (designer T-shirts). StORES — Liz Parks WWW.STORES.ORG STORES / JANUARY 2010 35 http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2010

STORES Magazine - January 2010
Editor's Page
President’s Page
Retail People
CEO Profile
20 Ideas Worth Stealing
Digital Coupons
Customer Loyalty
Labor Scheduling
Data Management
Human Resources
Retail Fraud
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap
Global Powers of Retailing

STORES Magazine - January 2010