STORES Magazine - January 2010 - (Page 6)

CONSIDER THIS / EDITOR’S PAGE Corporate Wellness Works BY SUSAN REDA T he Big Show is just around the corner. Winter clearance sales beckon from every store window. And the gym is suddenly more crowded. It must be January. The most common sign that we’ve turned the page on a new year is resolutions that revolve around losing weight and getting healthy. One reason why these resolutions often are abandoned before Groundhog Day is that they usually require radical shifts in behavior. If people really want to shape up, improve their diets and break some bad habits, they might want to borrow a page from some corporate wellness programs. There are companies that have put bike-sharing programs in place to encourage employees who leave for lunch to pedal instead of drive. Some are carving out space on-site for workouts. The idea is to encourage healthier habits, nudging people to make notable and effective changes – without necessarily putting them on a hard-to-adhere-to regimen. Target, Best Buy, Safeway, Whole Foods Market, Hannaford Bros. and Urban Outfitters are among a growing list of companies doing just that. Target offers a 24-hour NurseLine and access to the Target Health & Wellness website, which provides resources like online health coaches. Urban Outfitters’ campus in Philadelphia boasts a gym, dog park and farmers’ market. Best Buy has a Wellness Center at its corporate campus, complete with state-of-the-art strength and cardio equipment and outdoor basketball and volleyball courts. There are also individual health risk assessments, exercise prescriptions and web-based fitness tracking. Safeway and Whole Foods have taken a slightly different approach: encouraging healthier habits by dangling a monetary incentive. Safeway is offering employees a discount off a portion of their health care insurance if they meet certain requirements — no tobacco use, keeping blood pressure and cholesterol levels in check. Whole Foods offers its employees discounts of as much as 30 percent based on their blood pressure, cholesterol level or body mass index. Other companies have instituted a so-called “calorie tax” — charging more for unhealthy food in their cafeterias. I’m not a big fan of “incentivizing” healthy behavior: I prefer a more passive approach — providing education, opportunities to improve, even health coaching. Still, corporate wellness programs go a long way toward reducing stress, absenteeism and turnover, improving morale and containing health care costs. They are not magic bullets for reducing health care costs, but it’s fair to say they move the needle in the right direction. Retail companies that are being pro-active today will save money tomorrow. STORES Magazine STORES Digital Edition STORES Mobile Edition STORES Knowledge Series® STORES First Edition STORES LPInformation STORES Retail Deals 325 7th St. NW, Suite 1100 Washington, D.C. 20004 202/626-8101 HARRY LISTER Vice President, STORES Media 202/626-8199 FAX: 866/640-8137 E-mail: SUSAN REDA Editor, STORES Media 516/437-1245 FAX: 866/640-8138 E-mail: ELENA CAIOLA Senior Director, Audience Development 202/626-8146 FAX: 866/640-8139 E-mail: SUSAN PATTERSON Senior Director, Business Operations and Development 202/626-8102 FAX: 202/661-3042 E-mail: DORIS MASON Circulation Manager 202/626-8172 FAX: 866/640-8140 E-mail: MARY ALICE ELMER Copy Editor LUCY D. REDDAWAY Creative Director ADVERTISING & MARKETING MIKE GRIBBIN Advertising Director 410/893-8003 Kim Daniele Molly Deise Chris Hodges Dan McClure Tim O’Connell Executive Publishing Inc. 900A Main St., Suite 103 Bel Air, MD 21014 410/893-8003 FAX: 410/893-8004 E-mail: For article reprints, including e-prints, please contact our Reprint Coordinator at Wright's Reprints 877-652-5295 or At STORES, we appreciate hearing our readers’ thoughts and comments. Please address your correspondence to, or contact me at (516) 437-1245. 6 STORES / JANUARY 2010 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2010

STORES Magazine - January 2010
Editor's Page
President’s Page
Retail People
CEO Profile
20 Ideas Worth Stealing
Digital Coupons
Customer Loyalty
Labor Scheduling
Data Management
Human Resources
Retail Fraud
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap
Global Powers of Retailing

STORES Magazine - January 2010