STORES Magazine - February 2008 - (Page 4) StORES FEATURES / EXECUTIVE SUITE FEBRUARY 2008 Volume 90, No.2 www.stores.org ® COVER STORY 30 Retailers take different approaches to managing the next media channel. 26 RETAIL PEOPLE Jen Segrest For the Love of IKEA. Blogger makes bringing a store close to home a personal quest. 28 PRIVATE LABEL Betting the House on Private Brands. Emphasizing quality, price and value, supermarkets say goodbye to generics and hello to proprietary programs. 28 26 4 STORES / FEBRUARY 2008 WWW.STORES.ORG http://www.stores.org http://WWW.STORES.ORG
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