STORES Magazine - February 2009 - (Page 58)

LPINFORMATION / RISK MANAGEMENT Securing Consumer Confidence Survey suggests shoppers may be swayed by PCI compliance BY LIZ PARKS onsumers tend to have long memories, particularly when it comes to news that can affect their pocketbooks. C One recent poll of 500 consumers illustrates how deeply consumers continue to worry about using their credit cards in retail environments when they aren’t sure data security systems are in place to protect them. The survey, sponsored by retail data security systems provider Solidcore Systems, found that eight in 10 consumers believed that some retail locations are safer than others for using credit and debit cards, and 74 percent would not use their credit cards in stores where they felt their financial or personal information might be at risk. Forty-two percent said they worry that POS systems are insecure and at risk for fraud. On the other side of the equation, 83 percent of respondents said that an industry standard like the Payment Card Industry Data Security Standard would compliance assessment. One of the primary reasons retailers lack confidence in their customer data security systems is the complexity of implementing and maintaining compliance with PCI-DSS security standards. make them more comfortable shopping Mike Lewis is executive vice president with credit cards. But, as retailers know, and CIO of Ottawa, Ontario-based implementing and maintaining PCI-DSS Giant Tiger Stores, a 185-unit family requirements can be a complex and discount store chain. His company imcostly process. plemented Solidcore’s POS Check and A poll of IT and PCI-compliance proControl Solution because it afforded the fessionals conducted last spring by inease of working with “just one product formation security consultant Emagined to secure our POS systems while also ensuring comprehensive covSecurity, San Carlos, erage of the PCI-compliCalif., and Frederick, SALES AT RISK ance requirements across Md.-based Fortrex, a of conour distributed store syssupplier of qualified sesumers tems.” Solidcore works by curity assessor (QSA) won’t shop a store if services, found that 57 controlling access to all they feel their customer percent had either expetypes of POS devices, ATM information data isn’t rienced a PCI-complimachines — even medical safe. ance control deficiency devices. of conin the past year or did sumers Seal of safety not know if they had a believe some retail stores are safer than San Diego-based NSS PCI-compliance defiothers for using credit Labs, an independent secuciency in their IT enviand debit cards. rity product testing and cerronments. Only 6 perworry that tification organization, cent said they were payment “completely confident” concluded that Solidcore’s processing systems are that they would not sufembedded software providinsecure or at risk of fer a data breach followed “extremely strong malfraud. ing a successful PCIware protection and preSource: Solidcore Systems vented the unauthorized October 2008 consumer survey execution of 100 percent of 15,557 malware samples.” It achieved “a 100 percent score in maintaining host integrity and 99.98 percent in malware protection.” To help its retail customers communicate the security benefits to consumers, Cupertino, Calif.-based Solidcore plans to launch a “seal of safety by Solidcore” security logo (similar to the Good Housekeeping seal of approval or the VeriSign online secured seal) early in 2009. The Payment Card Industry Security Standards Council also is developing a secured seal, says Anne Bonaparte, president and CEO of Solidcore. StORES 74% 81% 42% 58 STORES / FEBRUARY 2009 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of STORES Magazine - February 2009

STORES Magazine - February 2009 Contents Executive Editor's Page President's Page Are You a Pusher or a Puller? What Shoppers Think Online Retail Satisfaction 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Cover Story - Something’s Got to Give First Look Concept2Watch Online Partners Merchandising Sustainability Inventory Systems Drug Store Systems Business Intelligence Inventory Managment Online Marketing Supply Chain - Better Data, Better Decisions Returns Management - Identifying Fraud Data Security - Securing Intimate Data Anti-Shoplifting - Mall of Shame? Risk Management - Securing Consumer Confidence Loeb Retail letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar End Cap

STORES Magazine - February 2009

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