STORES Magazine - March 2009 - (Page 28) WORTH WATCHING / CONCEPT2WATCH Organic To Go Seattle Founder and CEO: Jason R. Brown Locations: 33 cafes, 120 kiosks www.organictogo.com Fresh Food Fast ealthful food served in a bright, relaxing setting are the ingredients driving growth for Seattle-based Organic To Go, the first fast-casual feeder to be certified organic by the USDA. Organic has been one of the fastest-growing segments in supermarkets and natural food stores, creating what founder Jason R. Brown sees as an opportunity to build “a chain of cafes that deliver delicious organic foods to wherever people work.” The decor is warm and friendly, with soft chairs and bamboo tables. The menu highlights sandwiches, wraps, soups, pizza and salads; the average ticket is $6. Being USDA-certified “helps us communicate our organic story in a way that makes customers and potential customers feel comfortable about buying our foods and beverages,” Brown says. The chain has 33 cafe units, ranging in size from 500 to 3,000 sq. ft., in corporate center locations, including Starbucks’ headquarters. Another 120 “Grab and Go” cooler/kiosks are deployed at coffee shops, airports and universities. All food is prepared and shipped from centralized commissary kitchens in Los Angeles, Seattle and Washington, D.C. “We prepare everything fresh and ship it at night to all of our locations so the food is as fresh as it can be,” Brown says. StORES — Liz Parks 28 STORES / MARCH 2009 WWW.STORES.ORG H http://www.organictogo.com http://WWW.STORES.ORG
Table of Contents Feed for the Digital Edition of STORES Magazine - March 2009 STORES Magazine - March 2009 Contents Executive Editor's Page President's Page Movers and Spenders What Shoppers Think Take Your Laundry Online 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Luxury for Less Q & A CONCEPT2WATCH Checkout Management Online Entrepreneurs Sustainability POS Online Strategy Online Scheduling SaaS Online Marketing Merchandise Security PCI Compliance LPinformation Supplier Directory Exception Reporting Industry Perspective Theft Research LOEB Retail Letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar End Cap STORES Magazine - March 2009 STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover1) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover2) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page 3) STORES Magazine - March 2009 - Contents (Page 4) STORES Magazine - March 2009 - Contents (Page 5) STORES Magazine - March 2009 - Contents (Page 6) STORES Magazine - March 2009 - Contents (Page 7) STORES Magazine - March 2009 - Executive Editor's Page (Page 8) STORES Magazine - March 2009 - Executive Editor's Page (Page 9) STORES Magazine - March 2009 - President's Page (Page 10) STORES Magazine - March 2009 - President's Page (Page 11) STORES Magazine - March 2009 - Movers and Spenders (Page 12) STORES Magazine - March 2009 - What Shoppers Think (Page 13) STORES Magazine - March 2009 - What Shoppers Think (Page 14) STORES Magazine - March 2009 - Take Your Laundry Online (Page 15) STORES Magazine - March 2009 - 10 Things You May Have Missed (Page 16) STORES Magazine - March 2009 - Numbers Worth Counting (Page 17) STORES Magazine - March 2009 - Full Price/Markdown (Page 18) STORES Magazine - March 2009 - Full Price/Markdown (Page 19) STORES Magazine - March 2009 - Retail People (Page 20) STORES Magazine - March 2009 - Retail People (Page 21) STORES Magazine - March 2009 - Luxury for Less (Page 22) STORES Magazine - March 2009 - Luxury for Less (Page 23) STORES Magazine - March 2009 - Luxury for Less (Page 24) STORES Magazine - March 2009 - Luxury for Less (Page 25) STORES Magazine - March 2009 - Q & A (Page 26) STORES Magazine - March 2009 - Q & A (Page 27) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 28) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 29) STORES Magazine - March 2009 - Checkout Management (Page 30) STORES Magazine - March 2009 - Checkout Management (Page 31) STORES Magazine - March 2009 - Online Entrepreneurs (Page 32) STORES Magazine - March 2009 - Sustainability (Page 33) STORES Magazine - March 2009 - Sustainability (Page 34) STORES Magazine - March 2009 - POS (Page 35) STORES Magazine - March 2009 - POS (Page 36) STORES Magazine - March 2009 - POS (Page 37) STORES Magazine - March 2009 - Online Strategy (Page 38) STORES Magazine - March 2009 - Online Strategy (Page 39) STORES Magazine - March 2009 - Online Scheduling (Page 40) STORES Magazine - March 2009 - Online Scheduling (Page 41) STORES Magazine - March 2009 - SaaS (Page 42) STORES Magazine - March 2009 - SaaS (Page 43) STORES Magazine - March 2009 - Online Marketing (Page 44) STORES Magazine - March 2009 - Merchandise Security (Page 45) STORES Magazine - March 2009 - Merchandise Security (Page 46) STORES Magazine - March 2009 - Merchandise Security (Page 47) STORES Magazine - March 2009 - PCI Compliance (Page 48) STORES Magazine - March 2009 - PCI Compliance (Page 49) STORES Magazine - March 2009 - PCI Compliance (Page 50) STORES Magazine - March 2009 - LPinformation Supplier Directory (Page 51) STORES Magazine - March 2009 - Exception Reporting (Page 79) STORES Magazine - March 2009 - Industry Perspective (Page 80) STORES Magazine - March 2009 - Industry Perspective (Page 81) STORES Magazine - March 2009 - Theft Research (Page 82) STORES Magazine - March 2009 - Theft Research (Page 83) STORES Magazine - March 2009 - Theft Research (Page 84) STORES Magazine - March 2009 - Theft Research (Page 85) STORES Magazine - March 2009 - Theft Research (Page 86) STORES Magazine - March 2009 - LOEB Retail Letter (Page 87) STORES Magazine - March 2009 - ARTS Update (Page 88) STORES Magazine - March 2009 - Point of View (Page 89) STORES Magazine - March 2009 - NRF News (Page 90) STORES Magazine - March 2009 - Retail Crossword (Page 91) STORES Magazine - March 2009 - Retail Crossword (Page 92) STORES Magazine - March 2009 - Retail Industry Calendar (Page 93) STORES Magazine - March 2009 - End Cap (Page 94) STORES Magazine - March 2009 - End Cap (Page Cover3) STORES Magazine - March 2009 - End Cap (Page Cover4)
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