STORES Magazine - March 2009 - (Page 39) ing department recently created an online contest that gave customers a chance to win a trip to the company’s two certified organic and biodynamic farms in the Adelaide Hills of south Australia. On those farms, the company grows 50 different varieties of plants and flowers — including lavender, rose, marshmallow, elder and calendula. Those crops, Goldman says, “provide the essential skin-replenishing energy within our products.” And, since Jurlique does not advertise, the contest was a way to generate more positive word of mouth and enhance visibility for the brand, which also is sold in spas and specialty stores like Barneys, Blue Mercury, Space.NK and, beginning last fall, Sephora. Venda also has provided Jurlique with the ability to more effectively micromarket its brand through electronic media. “We used to create one e-mail a month that was completely one big graphic image,” Goldman says. “But unless customers know who the sender is, they tend to have the automatic opening of images disabled. So we needed to give our customers more client-friendly e-mail. That was an extra step that we didn’t take when we ran the website because we just didn’t have the time, but it’s a necessary step to increase the ‘open rates’ of our e-mail campaigns.” Many of Venda’s retail customers are able to achieve ROI “in as little as three to six months,” Max says. “When you have flat costs that are predictable with increasing revenue, you get a huge ROI. A well-run website is the cheapest doorfront in the world, and the highest-ROI doorfront in the world.” StORES Liz Parks is a Union City, N.J.-based writer with extensive experience reporting on retail, pharmacy and technology issues. http://www.yorkworldwide.com http://www.yorkworldwide.com
Table of Contents Feed for the Digital Edition of STORES Magazine - March 2009 STORES Magazine - March 2009 Contents Executive Editor's Page President's Page Movers and Spenders What Shoppers Think Take Your Laundry Online 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Luxury for Less Q & A CONCEPT2WATCH Checkout Management Online Entrepreneurs Sustainability POS Online Strategy Online Scheduling SaaS Online Marketing Merchandise Security PCI Compliance LPinformation Supplier Directory Exception Reporting Industry Perspective Theft Research LOEB Retail Letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar End Cap STORES Magazine - March 2009 STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover1) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover2) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page 3) STORES Magazine - March 2009 - Contents (Page 4) STORES Magazine - March 2009 - Contents (Page 5) STORES Magazine - March 2009 - Contents (Page 6) STORES Magazine - March 2009 - Contents (Page 7) STORES Magazine - March 2009 - Executive Editor's Page (Page 8) STORES Magazine - March 2009 - Executive Editor's Page (Page 9) STORES Magazine - March 2009 - President's Page (Page 10) STORES Magazine - March 2009 - President's Page (Page 11) STORES Magazine - March 2009 - Movers and Spenders (Page 12) STORES Magazine - March 2009 - What Shoppers Think (Page 13) STORES Magazine - March 2009 - What Shoppers Think (Page 14) STORES Magazine - March 2009 - Take Your Laundry Online (Page 15) STORES Magazine - March 2009 - 10 Things You May Have Missed (Page 16) STORES Magazine - March 2009 - Numbers Worth Counting (Page 17) STORES Magazine - March 2009 - Full Price/Markdown (Page 18) STORES Magazine - March 2009 - Full Price/Markdown (Page 19) STORES Magazine - March 2009 - Retail People (Page 20) STORES Magazine - March 2009 - Retail People (Page 21) STORES Magazine - March 2009 - Luxury for Less (Page 22) STORES Magazine - March 2009 - Luxury for Less (Page 23) STORES Magazine - March 2009 - Luxury for Less (Page 24) STORES Magazine - March 2009 - Luxury for Less (Page 25) STORES Magazine - March 2009 - Q & A (Page 26) STORES Magazine - March 2009 - Q & A (Page 27) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 28) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 29) STORES Magazine - March 2009 - Checkout Management (Page 30) STORES Magazine - March 2009 - Checkout Management (Page 31) STORES Magazine - March 2009 - Online Entrepreneurs (Page 32) STORES Magazine - March 2009 - Sustainability (Page 33) STORES Magazine - March 2009 - Sustainability (Page 34) STORES Magazine - March 2009 - POS (Page 35) STORES Magazine - March 2009 - POS (Page 36) STORES Magazine - March 2009 - POS (Page 37) STORES Magazine - March 2009 - Online Strategy (Page 38) STORES Magazine - March 2009 - Online Strategy (Page 39) STORES Magazine - March 2009 - Online Scheduling (Page 40) STORES Magazine - March 2009 - Online Scheduling (Page 41) STORES Magazine - March 2009 - SaaS (Page 42) STORES Magazine - March 2009 - SaaS (Page 43) STORES Magazine - March 2009 - Online Marketing (Page 44) STORES Magazine - March 2009 - Merchandise Security (Page 45) STORES Magazine - March 2009 - Merchandise Security (Page 46) STORES Magazine - March 2009 - Merchandise Security (Page 47) STORES Magazine - March 2009 - PCI Compliance (Page 48) STORES Magazine - March 2009 - PCI Compliance (Page 49) STORES Magazine - March 2009 - PCI Compliance (Page 50) STORES Magazine - March 2009 - LPinformation Supplier Directory (Page 51) STORES Magazine - March 2009 - Exception Reporting (Page 79) STORES Magazine - March 2009 - Industry Perspective (Page 80) STORES Magazine - March 2009 - Industry Perspective (Page 81) STORES Magazine - March 2009 - Theft Research (Page 82) STORES Magazine - March 2009 - Theft Research (Page 83) STORES Magazine - March 2009 - Theft Research (Page 84) STORES Magazine - March 2009 - Theft Research (Page 85) STORES Magazine - March 2009 - Theft Research (Page 86) STORES Magazine - March 2009 - LOEB Retail Letter (Page 87) STORES Magazine - March 2009 - ARTS Update (Page 88) STORES Magazine - March 2009 - Point of View (Page 89) STORES Magazine - March 2009 - NRF News (Page 90) STORES Magazine - March 2009 - Retail Crossword (Page 91) STORES Magazine - March 2009 - Retail Crossword (Page 92) STORES Magazine - March 2009 - Retail Industry Calendar (Page 93) STORES Magazine - March 2009 - End Cap (Page 94) STORES Magazine - March 2009 - End Cap (Page Cover3) STORES Magazine - March 2009 - End Cap (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.