STORES Magazine - March 2009 - (Page 45) LPINFORMATION / MERCHANDISE SECURITY Powering Sales and Security Merchandising solution allows Sony Style to charge and secure electronics BY LAURI GIESEN W hen you’re selling popular electronics devices, there are a lot of advantages to allowing customers to handle and inspect them — maybe even try out some of the features — while they’re still in the store. But it’s hard to sell consumers on the attractiveness of a product when false alarms keep sounding or the devices suddenly become inoperable. That was the problem Sony Style had in displaying its Sony laptops, GPS systems, cell phones, radios, TVs and MP3 players. The security system it was using for its “phone bar” would resonate intermittently, even when there was no security issue, and the loud noise would often distract shoppers and require one or more staffers to leave other customers to turn off the alarm. There were other problems with the old security system, as well. Each phone was required to be charged overnight using the manufacturers’ AC adapter, but with special promotions often requiring associates to perform other after-hours tasks, the recharging requirement was sometimes overlooked. To address the problem, Sony Style implemented the G3 system from Oldsmar, Fla.-based Vanguard Products Group. The G3 system is a power-alarm security merchandising solution that eliminates the false alarms and the need for manual recharging. G3 trickles down the correct charge to each product and keeps the battery running throughout the day with no false alarms or interruptions in security. In addition, there are no disconnects or power losses as consumers pull the G3 retractable cord reels to examine products. Sony Style sales up 27% within 60 days Implementation of the G3 also allowed Sony Style to redesign its phone bars to incorporate a sleeker style that would be more attractive to customers seeking hightech products. “There WWW.STORES.ORG STORES / MARCH 2009 45 http://WWW.STORES.ORG
Table of Contents Feed for the Digital Edition of STORES Magazine - March 2009 STORES Magazine - March 2009 Contents Executive Editor's Page President's Page Movers and Spenders What Shoppers Think Take Your Laundry Online 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Luxury for Less Q & A CONCEPT2WATCH Checkout Management Online Entrepreneurs Sustainability POS Online Strategy Online Scheduling SaaS Online Marketing Merchandise Security PCI Compliance LPinformation Supplier Directory Exception Reporting Industry Perspective Theft Research LOEB Retail Letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar End Cap STORES Magazine - March 2009 STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover1) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page Cover2) STORES Magazine - March 2009 - STORES Magazine - March 2009 (Page 3) STORES Magazine - March 2009 - Contents (Page 4) STORES Magazine - March 2009 - Contents (Page 5) STORES Magazine - March 2009 - Contents (Page 6) STORES Magazine - March 2009 - Contents (Page 7) STORES Magazine - March 2009 - Executive Editor's Page (Page 8) STORES Magazine - March 2009 - Executive Editor's Page (Page 9) STORES Magazine - March 2009 - President's Page (Page 10) STORES Magazine - March 2009 - President's Page (Page 11) STORES Magazine - March 2009 - Movers and Spenders (Page 12) STORES Magazine - March 2009 - What Shoppers Think (Page 13) STORES Magazine - March 2009 - What Shoppers Think (Page 14) STORES Magazine - March 2009 - Take Your Laundry Online (Page 15) STORES Magazine - March 2009 - 10 Things You May Have Missed (Page 16) STORES Magazine - March 2009 - Numbers Worth Counting (Page 17) STORES Magazine - March 2009 - Full Price/Markdown (Page 18) STORES Magazine - March 2009 - Full Price/Markdown (Page 19) STORES Magazine - March 2009 - Retail People (Page 20) STORES Magazine - March 2009 - Retail People (Page 21) STORES Magazine - March 2009 - Luxury for Less (Page 22) STORES Magazine - March 2009 - Luxury for Less (Page 23) STORES Magazine - March 2009 - Luxury for Less (Page 24) STORES Magazine - March 2009 - Luxury for Less (Page 25) STORES Magazine - March 2009 - Q & A (Page 26) STORES Magazine - March 2009 - Q & A (Page 27) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 28) STORES Magazine - March 2009 - CONCEPT2WATCH (Page 29) STORES Magazine - March 2009 - Checkout Management (Page 30) STORES Magazine - March 2009 - Checkout Management (Page 31) STORES Magazine - March 2009 - Online Entrepreneurs (Page 32) STORES Magazine - March 2009 - Sustainability (Page 33) STORES Magazine - March 2009 - Sustainability (Page 34) STORES Magazine - March 2009 - POS (Page 35) STORES Magazine - March 2009 - POS (Page 36) STORES Magazine - March 2009 - POS (Page 37) STORES Magazine - March 2009 - Online Strategy (Page 38) STORES Magazine - March 2009 - Online Strategy (Page 39) STORES Magazine - March 2009 - Online Scheduling (Page 40) STORES Magazine - March 2009 - Online Scheduling (Page 41) STORES Magazine - March 2009 - SaaS (Page 42) STORES Magazine - March 2009 - SaaS (Page 43) STORES Magazine - March 2009 - Online Marketing (Page 44) STORES Magazine - March 2009 - Merchandise Security (Page 45) STORES Magazine - March 2009 - Merchandise Security (Page 46) STORES Magazine - March 2009 - Merchandise Security (Page 47) STORES Magazine - March 2009 - PCI Compliance (Page 48) STORES Magazine - March 2009 - PCI Compliance (Page 49) STORES Magazine - March 2009 - PCI Compliance (Page 50) STORES Magazine - March 2009 - LPinformation Supplier Directory (Page 51) STORES Magazine - March 2009 - Exception Reporting (Page 79) STORES Magazine - March 2009 - Industry Perspective (Page 80) STORES Magazine - March 2009 - Industry Perspective (Page 81) STORES Magazine - March 2009 - Theft Research (Page 82) STORES Magazine - March 2009 - Theft Research (Page 83) STORES Magazine - March 2009 - Theft Research (Page 84) STORES Magazine - March 2009 - Theft Research (Page 85) STORES Magazine - March 2009 - Theft Research (Page 86) STORES Magazine - March 2009 - LOEB Retail Letter (Page 87) STORES Magazine - March 2009 - ARTS Update (Page 88) STORES Magazine - March 2009 - Point of View (Page 89) STORES Magazine - March 2009 - NRF News (Page 90) STORES Magazine - March 2009 - Retail Crossword (Page 91) STORES Magazine - March 2009 - Retail Crossword (Page 92) STORES Magazine - March 2009 - Retail Industry Calendar (Page 93) STORES Magazine - March 2009 - End Cap (Page 94) STORES Magazine - March 2009 - End Cap (Page Cover3) STORES Magazine - March 2009 - End Cap (Page Cover4)
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